Norma Basulto

Amanda Chhorn

Allyson Hall

Vivien Hau

Period 2

*Hyundai

*Sale Report : 1985-2012

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

*Hyundai’s Sales

85 87 89 91 93 95 97 99 01 03 05 07 09 110

100,000

200,000

300,000

400,000

500,000

600,000

700,000

*Math

*Quadratic Regression

*y = ax^2+bx+c

a = 565.219264b = -1842.9144c = 137927.245

From 2011-2012

*Rate of Change(-)

*Slope

*M = y2-y1/x2-x1

*M = (163,575-645,641)/(28-27)

*M = -48,2118/1

*M = -48,2118

*Y-Intercept

*y = mx+b

*y = -48,2118x+b

*645,691 = -48,2118(27)+b

*645,691 = -13017186+b

*b = 13,662,877

*Difference Quotient

*y = mx+b

*y = -482,118x+13,622,877

*f(x) = -482,118x+13,622,877

*f(x+h)-f(x)

*-482,118(x+h)+13,662,877-(-482,118x+13,662,877) 482,118x+(-482,118h)+13,662,877+482,118x-13,662,877/h

*-482,118h/h

*-482,118 = Profit Loss of Car Sale

From 1998-2001

*Rate of Change(+)

*Slope

*M = y2-y1/x2-x1

*M = (346,235-91,217)/(17-14)

*M = 355,018

*M = 85,006

*Y-Intercept

*y = mx+b

*y = -5,006x+b

*91,217 = -85,006(14)+b

*91,217 = -1,190,084+b

*b = 1,098,867

*Difference Quotient

*f(x+h)-f(x)

*85,006(x+h)+1098,867-(85,006x+1,098,867) 85,006x+(85,006h)-1,098,867-85,006x-1,098,867/h

*85,006h/h

*85,006 = Profit Gain of Car Sale

*History

*1986* Release of the Excel.

* The subcompact car was an instant hit with its fairly small price tag accounting for most of its popularity.

* The Excel was such a hit that it sold in over 100,00 units in the first seven months.

* The Excel was nominated as "Best Product #10" by Fortune magazine largely because of its affordability.

*1988* Resorting to their own

technology in 1988.

* The Sonata was their first born, a mid-seize car that marked the beginning of a new era.

* Despite the steps the company had taken into building a strong brand image, the reputation Hyundai  had previously collected was lost because of  poor quality and reliability complaints.

* Hyundai chose to invest heavily in new product designs and improvements in overall quality and reliability.

* In 1998, Hyundai also purchased Kia, another Korean automaker, to expand its business and economies of scale.

*1990’s

* (1998) Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand.

* Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo

* (1999) Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles.

* It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign.

* Since few companies could top that, Hyundai quickly earned a spot in the world's top 10 car manufacturers.

*2000’s

* It all started to pay off by the start of the new millennium.

* (2000) the company established a strategic alliance with Daimler Chrysler and severed its partnership with the Hyundai Group

* (2001) The Daimler-Hyudai Truck Corporation was formed.

* The 2001 Elantra in particular showing massive improvements in overall quality, reliability and performance.

* Other models followed suit and the desirability of Hyundai cars increased sharply.

* (2002) Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup

*2012* Hyundai & Kia is going to

mileage woes and sales went down because the US consumers try to avoid buying their Korean-made cars.

* They avoid it since Hyundai and Kia overstated their fuel economy and mislead their customers into buying the false mileage claim on a car. This make the company felt embarrassed and ruin the reputation.

Thank you for your attention.

*The End

*Resources

*  http://www.inautonews.com/hyundai-and-kia-see-sales-going-down-after-mileage-woes#.UMTc_XdyGpc

* http://elantragtclub.tripod.com/elantra/id109.html 

* http://www.autoevolution.com/hyundai/history/

* http://www.inthe90s.com/generated/cars.shtml 

* http://m.translogic.aolautos.com/2011/02/16/hyundai-and-samsung-considering-parternship-to-bring-tablets-to/ 

* http://m.autoblog.com/2012/06/17/hyundai-partners-with-the-walking-dead-for-100th-issue-w-vide/

* http://rhys-millen-racing.myshopify.com/blogs/news/5923283-renewed-partnership-with-hyundai-for-2012-formula-drift-season