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Victor Advanced Media Co., Ltd.VAM CONFIDENTIAL

ISO DVD-R

Victor Advanced Media Co., Ltd.

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1. Optical disc Market size estimation

and potential of ISO optical discs


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Optical Disc Market ~ Current Situation~

Professional-use still seems relatively healthier.

Source : Japan Recording media Industrial Association

Mpcs W/W Optical disc demand

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Optical Disc Market ~ Current Situation Background~

1) Shrinking can be seen at B2C especially

Focus more on B2B Professional business

2) BD-R take-off has been delayed

100M expected for 2010, 400M expected for 2013

3)3) Main stream onMain stream on StorageStorage is moving towardsis moving towards

HDD, Flash etcHDD, Flash etc..

BackBack--UpUp moving tomoving to CLOUDCLOUD

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Archive segment has space to grow

Access

Frequency

Elapsed time from

data creation

On-line : RAID

Near-line : HDD

OFF LINE

1) Energy saving

2) CO2 reduction

3) Operation friendly

compared to LTO

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CO2

(~18MB/s)(~200MB/s)(~133MB/s)

(~50GB)(~800GB)(~1TB)

(( > 30years)> 30years)(~10years)(~3 years)

Transfer rate

Capacity

Longevity

LT043.5HDD

Room temp.Room temp.RewindAir condition

Air conditionStorage cost

(50/1PB (8/1PB (3/1PB

Security On line Off line Off line

Random Access(? Msec) (8000msec) (200msec)

Price per bit 50/GB (10/GB) ( 5/GB)MAID BD-R SL

Benchmark with others

Magnetic Tape Optical Disc

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OPTICAL DISC FUTURE

1) Professional=B2B business

System Solution business with Hardware.

2) Data in the TAILING = Low access frequency andenergy saved storage

3) Digital Archive

Legally required data archiving to follow compliance.

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OPTICAL DISC FUTURE

Disc Demand B2B market Share

10B Discs

B2C

1B

discs

100M-200M

discs

B2B 10%

Archive10-20%

Ordinary

JVC10%

!) W/W Discs : 10B discs/year

!)B2B is 10%-20% = 1B-2B discs/year

!)Archive 10%-20% = 100-200Mdiscs/year

!) 10%-20% share = 10M-40M /year= Approximately 0.8M-3.3Mpcs/month

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2About ISO/IEC10995

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Quote from NIST (National Institute of Standard Technology)

Conclusion : It is demonstrated here that CD-R and DVD-R media can be very stable (sample S4 forCD-R and sample D2 for DVD-R). Results suggest that these media types will ensure

data is available for several tens of years and therefore may be suitable for archival uses.Unfortunately, it is very difficult for customers to identify these more stable media.It is clear that an archive quality grade for media is necessary and should be based on a

number of quality parameters rather than brand name or manufacturer. NIST has beenleading this effort in consultation with other government agencies and has assistedin the formation of the Government Information Preservation Working Group to addressthis issue. This working group plans to clearly state their needs in regard to the longevityof optical media and work with the optical disc industry to develop requirements for anarchival CD or DVD recordable media. A comprehensive study is underway in a

collaboration between NIST and the Library of Congress (LoC) with two principleobjectives: 1) to determine the life expectancy of DVD recordablemedia and 2) to develop a test which media manufacturers can use to assign an archivequality grade to their product.

Volume 109, Number 5, September-October 2004

Stability Comparison of Recordable Optical DiscsA Study of Error Rates in Harsh Conditions

/

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Government Information

Preservation WorkingGroup

Library of Congress

Dept. of Commerce

USA

I

National Institute of

Standards Technology

Request to determine

high reliability optical

media

CDs21Solutions

Implementation of CD-R Life

Time Estimation

Osaka Sangyo U.Prof. Irie Lab

Request to

study newmethod ofevaluation

OSTA

Optical DiscArchival TestTest

MethodProposal

TestMethodProposal

Creation of TestMethod for Life

Time EstimationECMA/TC31Agreement onStandardizationDraft proposal

June 28th, 2007

Ecma Approval

Jan 12th, 2008ISO/IEC Approval

Apr 15th, 2008ISO/IEC10995

published

11

History and related parties for the establishment of ISO/IEC10995

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International StandardISO/IEC10995First edition 2008-04-15

Information technology-Digitally

Recorded media for information

Interchange and storage-Test method

For the estimation of the archival lifetime

Of optical media

Technologies de linformation-Supports enregistres numeriquement pourlechange et le stockage dinformation-Methode Dessai pour lestimation de laduree de vie darchiavage des supports optiques Reference number

ISO/IEC10995:2008(E)

12

Disc Type SLDL

International Standard Test method for Longevity for Recordable DVD was established

H id if hi l d di b d C ifi d L id d b 3 d

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A category of disc, tested by ADTC comply with ISO10995 test method will beapproved if passed, and given a Certified logo with particular serial # andallowed to use the logo to its disc and product packaging. Also the part # will be

listed under ADTC website. ADTC (Archival Disc Test Center) http://n-adtc.org/

It is expected that End users can identify the Logo and solve the longevity issue

they might have, at the time of purchase

It would be used as guideline to identify for the user applications such asdocuments, images, movie archives requiring long time preservation.

How to identify archival grade disc by end users : Certified Logo provided by 3rd party

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3Introduction of JVC Archival Grade Disc (ISO)

Archive disc with ADTC certified Logo

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J-DMR-ISO-WPY25-HC- 25 discs in Cake box- DVD-R 16X 4.7GB- White inkjet printable(Non hub)- Hard-coated on recording surface-Made In Japan

NPO ADTC conducted testing

comply with ISO/IEC10995 forJVC disc and certified it assuited for long term archive.More than 30years

CD-R Apply for approval once thestandard is set for. Expected Dec.2011

Archive disc with ADTC certified Logo

Actual test data shows that the disc would

Last hundreds of years but it is their policyto say more than 30 years as migrationto other solution would be inevitable for

this type of technology.

4 major factors to define the quality of disc

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Reflective layer

against deterioration

Reflective layer

against deterioration

Unique special alloyUnique special alloy

Special drive tuned to this archival grade discSpecial drive tuned to this archival grade disc

Writing with low error rateWriting with low error rate

Disc without inappropriateshape

Disc without inappropriateshape

Molding technology to prevent tiltand unevenness for stable writing

Molding technology to prevent tiltand unevenness for stable writing

Mixture of those 4

factors are the key forArchival grade disc

High purity andchemical designfor reaction

High purity and

chemical designfor reaction

Dye to prevent errorsDye to prevent errors

Stable rotationFine tuned/Controlled laser power

Stable rotationFine tuned/Controlled laser power

4 major factors to define the quality of disc

JVC provides the Optical solution

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Disc Drive Tester

Co-developed with

Drive

Specially tuned for archiving

Tester

With software to judge the standard of JISZ6017 or DAT38

JVC provides the Optical solution

Quote from JIS Z6017 There are some guideline exists in each country Case in Japan

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Quote from JIS Z6017 There are some guideline exists in each country. Case in Japan

PI < 100C1 < 80

DVD-RCD-R

C1 > 220

C1 110220

C1 < 110

CD-R

PI > 280Immediate migration

PI 140280Migration required

Good

DVD-R

PI < 140

Periodical signal measurement for migrationPeriodical signal measurement for migration

Initial recorded signal quality measurementInitial recorded signal quality measurement

Measure and manage with error rate

The archive method of e-data archive

JVC provides the Optical solution with its partner

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DriveDrive

Error checkerError checkerISO mediaISO media

Long timeLong time

archivingarchiving

Archive driveArchive drive

mountedmounted

publisherpublisher

JVC provides the Optical solution with its partner

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Primera AP 110921(2)

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