Taller pràctic Business Model Design

Irene Lapuente & Ramon Sangüesa

ESDAP, Novembre 2014

Mind Maps

Com?1. Comenceu al centre d'un full de paper.

2. Utilitzeu una imatge per a la idea central.

3. Utilitzeu molts colors.

4. Connectar les branques principals a la imatge central i connectar el segon nivell a la primera i així successivament.

5. Dibuixeu branques corbes en lloc de línies rectes,.

6. Utilitzeu una paraula clau per línia.

7. Utilitzeu moltes imatges.

Bibliografia

Eines físiques

Eines digitals

Freemind: http://freemind.sourceforge.net/wiki/index.php/Main_Page

Variacions

Més bibliografia

Repensarem la proposta per acabar de refinar-la…

Una mica més de camí…

Fent el darrer esforç per “posar-nos en la pell” dels

nostres usuaris i remodelar la nostra proposta segons el

que treballem en els exercicis d’avui

Com?

Quina és l’experiència del nostre usuari al llarg de tot el

cicle de relació amb el nostre producte/servei?

EXPLORACIÓ EMPÀTICA

El “Costumer Journey”

Trobar els “touchpoints”

Primera iteració

Entendre reacció i buscar oportunitats de millorar

Segona iteració

Dissenyar Models de Negoci

Canvas

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

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