AWS in 10 years
Active customers per month Run rate
1,000,000+ $11B+ 58%YOY growth
Q2 2015 to Q2 2016
10XInstalled Base
What’s ComingTechnology is deconstructing industries
100% LOB apps will be mobile by 2017
6 API Calls per App (avg)
½ of them not owned by mobile app provider
90% of the world’s data created in last
2 years
Velocity and Volatility
Contextual
80% of new cloud workloads data
intensive
from Operational to Real timeto Predictive
75B of devices connected to internet
by 2020
9.4 devices/person
Edge Network Economy
Data: Competitive advantage
Data should allow you to connect this exploding inventory, exploding selection, exploding social dynamics…
…down to be a highly relevant experience for a consumer.
= 50 million deployments a year
Thousands of teams× Microservice architecture
× Continuous delivery× Multiple environments
Focus on a simple implementation of your idea
Start with a minimal core set of features
Release, then listen to your customers & iterate
Minimum Viable ProductSmallest thing I can do to test my idea?
• + 105 years• + 114 stores• + 4500 employees• 20% sales through Ecommerce.• All-in migration – 100% cloud• Black Friday – in a single day, they received
40,000 more orders than what they get in a month
• 8th largest global ecommerce traffic• 15 countries• 3200 employees (800 in IT)• Moved to AWS in US:
• 200 applications• 100 deploys per day• 2M requests per minute• 1500 instances
• Fast and flexible to business• 40% reduction cost• Cloud supported business growth• 30 million users in Latin America • 30% growth last year
• 150 Millions of images when migrated to S3• Business Intelligence – Customer Lifecycle
Management• WebSite• Migrating ALL IN to AWS
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