G.R.Y.N.D. STRATEGY

Vinny Sceri, Luke Bossalini, Lqwan Desir, Matthew Struble

OUR TAKE ON STRATEGYCreate a multi platform campaign that best represents G.R.Y.N.D.

Fitness Apparel, and founder Chris LaBarbera.

GROUP

3

OBJECTIVES

1.Gain a strong reliable customer base (5000)

2.Encourage repeat sales3.Build customer database

RELATIONSHIP CYCLE -Awareness

-Acquisition

-Retention

AWARENESS GAP- Beach Carts- Sky Advertising- 6x9 Postcards- Facebook

AWARENESS GAP FLOW CHART

BEACH CART ADS Utilizing beach cart ad space we will drive traffic to our website strictly to make the consumer more aware of GRYND & the Blog.

VISIONS ADVERTISING MEDIASomers Point, New Jersey(609) 287-4980 Tracy Cohenhttp://visionsadv.com/rolling-chair.pdf

SKY ADBringing the message to the beach via Sky Advertising in order to raise brand awareness

HIGH EXPOSUREDave Dempseyhttp://usairads.com/609-861-4111

1 Flight on a Friday = 1,000,000+ Impressions

6X9 POSTCARDSHand out postcards to increase the awareness of the brand.

Places to hand postcards out:-Clubs-Gyms/Box -Bars-Beaches-Boardwalks

VISTAPRINT

FACEBOOK ADSPurpose:

Establish Chris as an expert in his field while promoting brand awareness

FACEBOOK ADS

ACQUISITION GAP- Facebook- Blog- Beach Cart- 6x9 Postcard

ACQUISITION GAP FLOWCHART

FACEBOOK ADSAcquiring customers through ads that drive to the website and the blog.

BLOGRelaunch the Blog as a content heavy fitness blog with GRYND apparel in it.Example Posts:-WOD (workout of the Day)-6 Min Core workout-Beach Body in a month

BEACH CART ADSUtilizing beach cart ad space we will drive traffic to our website and provide the viewer with a conversion to purchase.

6X9 POSTCARDUse postcard Promotions to drive customers to the websites online shop.

RETENTION GAP-Email

-Blog

-Facebook

RETENTION GAP FLOWCHART

EMAIL

BLOG- Fitness Videos

At Home VideoBeach Workout Video- Diet/Meal Tips Recipe VideoRecipe Video II

FACEBOOK●Networking

Event Capability

Constant Content Flow

LEAD GENERATORS -Facebook Ads/ Posts-6x9 Postcards

LEAD GENERATION FLOWCHART

FACEBOOK ADS/ POSTSPosts that drive traffic to the content rich

Blog

BLOG

6X9 POSTCARDSUtilizing the postcard to direct customers towards the blog

REGISTRATION QUESTIONS FOR BLOG-Email?-Age?-Gender?-How did you find GRYND?

CAMPAIGN BUDGET

CAMPAIGN BUDGET

MEDIA TACTICS

5494CUSTOMERS!!

$1,750UNDER BUDGET!

SUCCESS METRICS

GYM POSTCARD SURVEY“Have you ever heard of GRYND Fitness Apparel?””On a scale of 1-5 how likely would it be for you to wear GRYND while working out?”

Purpose:pre and post survey to determine the success of our awareness tactics.

BEACH CART ADS SURVEY“Have you ever heard of GRYND Fitness Apparel?”“Have you been exposed to any GRYND Fitness ads before?” Purpose:pre and post survey to determine the success of our awareness tactics.

QUESTIONS