Post on 10-Feb-2018
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
1/85
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
2/85
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
3/85
??3NAKBMZB^
32SXB^BMZONKM
>0NDFRMKJOJ
35AO @K^ZDXKO
0:SXDUBBJDXB^
?23ERMJONKMXDFBXD
?8NDAOHDXOJ
?58NBXZKEKNONKD
?88FBJKD OFHKBMZB
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
4/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD
SX
Ba ndmnbptd jb voadr ndfportkjd bm ba Irupd Xdfbrd bfpbz o jbsorrdaaorsb
jbsjb sus kmknkds, ndm ao aabiojo o tkbrros pkuromos jb fk hksohubad, jdm No-
akxtd Xdfbrd @brmmjbz, `onb ?82 ods, y ao ndmstktunkm jb su bfprbso jb
bxpdrtonkm jb sdfhrbrds jb polo tdqukaao. Fbjkomtb umo vkskm jb dpdrtumk-
joj, jdm Noakxtd bfprbmjk um fdjbad jb mbidnkd hosojd bm ao ndmkomzo y
ba ndfprdfksd ndm sus sdnkds, ndaohdrojdrbs, nakbmtbs, prdvbbjdrbs y ao ndfumkjoj qub ad
ondik. Bstb abiojd sb o fomtbmkjd osto ba jo jb dy, oa ndmedrfor um ndmiadfbrojd bf-
prbsorkoa ajbr bm jkvbrsds sbntdrbs, jdmjb ao bxnbabmnko, ao tkno y ao tromsporbmnko rbsuatom
sbr ads pkaorbs jb mubstrd xktd.
@bfds ndmtkmuojd ba nofkmd jba voadr ndfportkjd ndm ads jkvbrsds ontdrbs ndm ads qub
mds rbaonkdmofds, prdfdvkbmjd jbsjb kmknkotkvos jb noponktonkm tbnmdaikno ndm `brro-
fkbmtos jb vomiuorjko `osto ao prdfdnkm jba toabmtd jb mubstrds ndaohdrojdrbs.
Bm bstds jds atkfds ods, aos bfprbsos jba Irupd Xdfbrd `om osufkjd bxkibmtbs bs-
tmjorbs dpbrotkvds qub sb `om ndmvbrtkjd bm sks tbfos kmtbirojds jb ibstkm y qub, jb edr-
fo ndmstomtb, sb `om kjd onrbjktomjd kmtbrmonkdmoafbmtb poro ioromtkzor su ndmtkmukjoj
y opaknonkm bebntkvo. @bfds sbiukjd kfpabfbmtomjd kmknkotkvos bndbknkbmtbs qub husnom
ibmbror kfpontd pdsktkvd bm mubstro ibstkm ofhkbmtoa7 sdfds rbspdmsohabs ndm ba fbjkd
ofhkbmtb, md sdad pdr umo dhakionkm ndrpdrotkvo, skmd pdrqub bstb hubm prdnbjbr mds `o
pbrfktkjd sbr fs bknkbmtbs y rbmtohabs bm mubstrds mbidnkds. Sbrd, sdhrb tdjd, ndmvbmnk-
jds jb ao kfpdrtomnko jb sbr hubmds vbnkmds y hubmds nkujojomds, prdnurofds qub mubstro
ibstkm bfprbsorkoa skimkkqub hkbmbstor y jbsorrdaad poro aos ndfumkjojbs qub mds ondibm7
pdr baad prdfdvbfds kmknkotkvos bmednojos, prkmnkpoafbmtb, bm ads ruhrds bjunonkm, nopo-
nktonkm aohdroa y sbiurkjoj.
@bfds nufpakjd ?82 ods jb bseubrzd nrbotkvd, jb opubsto pdr ads voadrbs y ba bsprktu
bfprbmjbjdr bm um pos qub troholo pdr ba nrbnkfkbmtd bndmfknd. Ao sdnkbjoj pbruomo
idzo dy jb noponkjojbs kmmdvojdros, jb tbsm y drkikmoakjoj. Ba Irupd Xdfbrd ondfpoo,
prdfubvb y ojfkro bstb prdnbsd eosnkmomtb.
Bm bsto fbfdrko, qubrbfds ndfportkr ndm ustbjbs ?0 `kstdrkos jb pbrsdmos, jb prdybn-
tds, jb xktds. @kstdrkos poro bstor driuaadsds. Ads kmvktd o ndmdnbr mubstros bxpbrkbmnkos.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
5/85
5
@K^ZDXKOJBAIXRSDXDFBXD
Noakxtd Xdfbrd @brmmjbz, jb ?5
ods b kld foydr jb umo eofkako
jb nofpbskmds, jblo Bspoo poro
jbjknorsb oa ndfbrnkd bm Ofrkno
Nbmtroa y ba Norkhb.
?09:
Jdm Noakxtd Xdfbrd @brmmjbz bfprbmjb um mubvd mbidnkd
^b ndmstktuyb bm Hdakvko Kmjustrkos jb Onbktb .O.?;::
?000
?0;>
?0;9
?;?>
?;?9^b ndmstktuyb Oafonbmbs Xdfbrd. Jbsjb ?;90, sb
ad ndmdnbr ndfd Kmtbrofrkno jb Ndfbrnkd .O.
y jbsjb ba 833: ndfd Saozo jba ^da.
?;23
^b ndmstktuyb Rmkvbrsoa Zbxtka qub, bm ?;;;, poso
o aaoforsb Ndfpoo Rmkvbrsoa Zbxtka .O.
?;28
^b ndmstktuyb ba Homnd Ndmtkmbmtoa.?;2?
^b ndmstktuyb Movkbrd Sbruomd .O.?;2;
^b ndmstktuyb Oafo Sbr .O.?;5:
Jkdmkskd Xdfbrd bfkmorkd, Lds Omtdmkd
Dmruhko Xdfbrd, Noakxtd Xdfbrd ^bfkmorkd y
Fomuba Xdfbrd bfkmorkd osufbm ao jkrbnnkm
jba Irupd Xdfbrd(ZBXNBXO IBMBXONKM).
?;52
Jdm Noakxtd Xdfbrd @brmmjbz
ojqukbrb onnkdmbs jba Homnd
Ktoakomd qub, bm ?;:8, poso o
aaoforsb Homnd jb Nrjktd jba Sbr.
?;38
^b ndmstktuyb ao sdnkbjoj N. Xdfbrd
y No., ndm ba dhlbtkvd jb kmstoaor
umo ehrkno jb onbktbs, lohdmbs
y fomtbnos, umo rbkmbro y umo
jbsfdtojdro jb oaidjm.
Ndfkbmzo ao prkfbro dao jb
ndfpros jb eumjds oirndaos
bm Skuro.
?;89
?;80
^b ndmstktuyb Ao Kmfdhkakorko .O.
(AK^O).
Jbsjb ?;05, su mdfhrb bs
Kmvbrskdmbs Nbmtbmorkd ^.O.O.
?;8;
Ba Irupd Xdfbrd suerb
bxprdpkonkdmbs jb tkbrros. Ndm
um bmtdrmd tdtoafbmtb ojvb
poro ao ontkvkjoj bfprbsorko
jbnkjk pdtbmnkor sus mbid
bm ba ndfbrnkd, ao eohrkno
onbktbs b kmnurskdmor bm
ontkvkjojbs utkakzomjd
jb ao rbedrfo oirorko
Kmjustrko Zbxtka Skuro
?;93
?;80B NDM^ZKZR[B AO ^DNKBJOJ
N. XDFBXD [ NO., NDM BADHLBZKUD JB KM^ZOAOX RMOEHXKNO JB ONBKZB^, LOHDMB^[ FOMZBNO^, RMO XBEKMBXO[ RMO JB^FDZOJDXO.
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD
Ba sdfhrbrd bro um ortnuad kmjkspbmsohab poro ao vbstkfbmto jb
ao pdno. Bm ?000, jdm Noakxtd Xdfbrd @brmmjbz kjbmtkkn bsto
dpdrtumkjoj y tuvd ao vkskm poro bfprbmjbr ba
mbidnkd jb bxpdrtonkm jb sdfhrbrds jb polo
tdqukaao, jbsjb Notonods (Skuro) onko ba fumjd.
^b kmstoao bm ba Sbr ndm su sdnkd Fomuba
Zdrrbs.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
6/85
IXRSD XDFBXD0
^b ojqukbrb ba ndmiadfbrojd Omjbrsdm
Naoytdm & Nd. .O. (eumjojd bm ?;25) y sb
ad jbmdfkmo Ndfpoo Kmjustrkoa Sbr
Sonknd. Jbsjb ?;;2 sb ad ndmdnbr ndfd
Ndmsdrnkd jb Oakfbmtds Eohrka Sonknd
^.O.7 jbsjb ?;;9 ndfd Oakndrp .O. y jbsjb
8338 ndfd Oakndrp .O.O.
^b ojqukbrb ao Xbprbmso Oaidjdmbro y
Oafonm Monkdmoa .O. (Xomso), ao Ehrkno
jb Onbktbs `opolo .O., aos Oibmnkos Xomso
^.O. y ao Ndfpoo
Oafonbmbro .O.
833?JKDMK^KD XDFBXD SODABZZK,
ARK^ XDFBXD HBAK^FBAK^ [ LD^OMZDMKD DMXRHKO @DAJBX
O^RFBM AO JKXBNNKM JBAIXRSD XDFBXD.
;9?
Oakndrp ndmtkmo prdnbsd jb bxpomskm bm
Oribmtkmo oa ojqukrkr aos bfprbsos Ktoad Fombro
y Sostos Bspbnkoabs.
Xomso kmouiur um nbmtrd jb jkstrkhunkm bm
_uktd, Bnuojdr.
Srkfox, o trovs jb MBPD, sb ndmvkbrtb bm umd
jb ads prkmnkpoabs jkstrkhukjdrbs jb auhrknomtbs
^`baa bm ba fumjd.
83??
Oakndrp kmirbso o N`kab bm ba ruhrdjb mutrknkm omkfoa, oa ndfpror ao
bfprbso oafdeddj. Bm ba Sbr, sb
ojqukrkbrdm aos fornos Rnkso . O.
(onbktbs y jbrkvojds irosds)7 Kmnoaso
O., (soasos Oapbso) b Kmjustrkos Zbo
O. (idadskmos oym).
Ba Irupd Soafos ofpao sus
dpbronkdmbs bm Adrbtd,
oa kmouiuror su tbrnbro
paomto bxtrontdro jb
onbktb jb poafo bm ao
paomtonkm jb `omusk.
83?8
^b ndmstktuyb ao Eumjonkm Noakxtd
Xdfbrd @brmmjbz.
?;08
Lds Omtdmkd Dmruhko bs
sbnubstrojd pdr tbrrdrkstos y
fomtbmkjd noutkvd pdr fs jb sbks
fbsbs.
?;0>
Zbrrdrkstos otonom aos kmstoaonkdmbs
jb Soafos jba B spkmd y prdjunbm
iromjbs jods.
?;0:
^b ndmstktuyb Drus .O.?;02
^b ndmstktuyb Fuatkfbrnojds
\dmoabs .O. (Fkmgo).
?;;0
Jkdmkskd Xdfbrd Sodabttk, Auks
Xdfbrd Hbaksfbaks y Lds Omtdmkd
Dmruhko @dajbr osufbm ao
jkrbnnkm jba Irupd Xdfbrd
(NROXZO IBMBXONKM).
833?
Xdfbrd Zrojkmi sb osdnko ndm
BMOS jb N`kab y ndfpro aos
bstonkdmbs jb `baa Sbr. Ao
bfprbso nofhko jb mdfhrb oJkstrkhukjdro Sbtrdx. Jbsjb 8332,
sb aaofo Srkfox .O.
833:
^b ndmstktuyb OES Srkfo .O. y sb
ojqukbrb ktba .O., bfprbso jb
tbabndfumknonkdmbs.
8332
^b ndmstktuyb Kmjustrko Zbxtka Skuro .O.?;98
^b ndmstktuyb Ndrpdronkm Ibmbroa
jb brvknkds .O. (Ndibso).
?;95
^b ndmsktuyb Soafos jba Bspkmd .O.?;9;
^b ojqukbrb Ukjoa y Ukjoa .O. qub,
jbsjb ?;;8 sb aaofo YKZZ .O. ^b
vbmjbm aos onnkdmbs jba Homnd jb
Nrjktd o ads troholojdrbs.
?;09
^b ndmstktuyb Zroholds
Fortkfds .O.
(Zroforso).
?;;3
^b ndmstktuyb oftrdmkns Sbr .O.
^b ndmstktuyb OES Rmkm .O.
?;;>
^b ndmstktuyb Xdfbrd Zrojkmi
^.O., prdjuntd jb ao euskm
pbruomo jb Kmjustrkos y brvknkds
ndm bavo Kmjustrko .O.
?;;9
^b ndmstktuyb Kmjustrkos
jba Bspkmd .O.
?;;8
^b ndmstktuybm Zbrfkmoa
Kmtbrmonkdmoa jba ur .O. (Zksur),
ndmnbskm jba pubrtd jb Fotoromk,
FN Outds .O.
?;;;
^b ndmstktuyb Obrd Zromspdrtb .O. (OZ^O).?;03
Oakndrp ojqukbrb ao bfprbso
oribmtkmo omedrj.
Fuatkfbrnojds \dmoabskmouiuro Saozo Ba da bm
@uon`d. ^b ndmstktuyb
ba Nbmtrd jb brvknkds
Ndfportkjds (Srkdx),
jbjknojd o hrkmjor sbrvknkds
jb ndmtohkakjoj, tbsdrbro,
ojfkmkstronkm jb pbrsdmoa,
skstbfos, bmtrb dtrds.
83?3
^b ojqukbrb ba >3% jb aos onnkdmbsjb Ofhbv Sbr. ^b ndmsdakjom ads
prdybntds jb hkdis y hkdjksba. b
ndmstktuyb Oirndao jba N`kro .O.
8335
^b ndfpabto ao ojquksknkm jb Jkiktoa Yoy .O.,
bfprbso jb tbabndfumknonkdmbs prdvbbjdro
jb sbrvknkds jb ndmbntkvkjoj kmoafhrkno jb
homjo omn`o.
8339
Oakndrp ojqukbrb ao bfprbso oribmtkmo Z`b
Uoaub Hromj Ndfpomy (ZUH) y ao bfprbso
ndadfhkomo Srdpbrso. Srkfox ndfpro ao
nojbmo Xbpsda bm Bnuojdr. Fuatkfbrnojds
\dmoabs kmouiuro ba nbmtrd ndfbrnkoa Saozo
jba da Kno.
8330
Ndrpdronkm Sbsqubro Ikuakomo
ndfpro aos bfprbsos Sbsqubro
Akao y Sbsqubro @ofbr.
833;
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
7/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3
@KAOJD^JBOAIDJMSKFO
BFSXB^O^ JBA IXRSD XDFBXD _RB
SOXZKNKSOM BM B^ZO FBFDXKO.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
8/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD8
Ao foydr edrtoabzo jba Irupd Xdfbrd bs su bqukpd
jb trohold. u prdebskdmoaksfd y ndfprdfksd om
ndmtrkhukjd o trozor umo troybntdrko jb xktd.
Bmtrb aos prkmnkpoabs kmknkotkvos qub jbsorrdaaofds ndm
mubstrds ndaohdrojdrbs bstm aos noponktonkdmbs bm sbiurkjoj
y akjbrozid, foydr kmnauskm jb fulbrbs, prdfdnkm jba toabmtd,
bmtrb dtrds.
Ba Irupd Xdfbrd bs umo irom eofkako ndmedrfojo pdr nojo
umd jb sus troholojdrbs, ndm qukbmbs ndfportkfds rbtds y
ndsbn`ofds xktds. Bs mubstro noso.
BA ZXKRMEDJBA ZXOHOLDBM B_RKSD
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
9/85
NDA
IXRSD XDFBXD: XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA
ZXOFOX^O
NOAAOD
@ K ^ Z D X K O
3?
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
10/85
NDA
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD5
SXDIX
FRLBX
Jbsjb
Zrofor
trohold
ads huq
Zrofox
y J^U R
prdiro
sdhrb t
fulbrb
ao Bsnu
ForkmoFkaoirds Zbaad fomblo y ndmtrdao
ads bqukpds jb kmnbmjkds y soavo-
fbmtd bm ba rbo jb sbiurkjoj
jba huqub Zrofox y tkbmb umo
oabiro kmtrpkjo. Ba nopktm jb ao bfhornonkm,
Fornd Omtdmkd Nrjbmos, jknb jb baao< ^u prb-
sbmnko ab `o jojd hrkaad y bqukakhrkd oa irupd
jb dknkoabs qub tbmid o hdrjd. [ oojb ndm
sbrkbjoj fornkoa< Oqu ba Srdirofo Fulbrbs o
Hdrjd `o jbfdstrojd qub aos fulbrbs sdm fs
rbspdmsohabs qub ads `dfhrbs.
Ykaakof Xbvkaao Uoajkvko, supbrkmtbmjbmtb
fortkfd jb Zroforso, nubmto ba drkibm jba prd-
irofo< Ao bfprbso bfpbz o tbmbr huqubs
jbsjb ba 83?3 y ndfbmzofds o rbqubrkr prdeb-
skdmoabs poro ao trkpuaonkm jb bstos movbs. Bro
um fbrnojd qub tbmo fun`o jbfomjo, pbrd
pdno debrto jb dknkoabs, pdrqub ao foydro sb vo
o troholor oa bxtromlbrd. Bsto prdebskm `o skjd
FKAOIXD^ ZBAAD B^ AO ZBXNBXO SKADZD BMNOXIOJO JB
AO BIRXKJOJ O HDXJD JBA HR_RB ZXOFOP. IXONKO^
OA SXDIXOFO FRLBXB^ O HDXJD, BAAO JB^ZONO SDX ^R
JK^NKSAKMO [ UOABMZO. O^SKXO OA NOXID F^ OAZD< ^BX
AO NOSKZOMO JBA HR_RB.
jb `dfhrbs, pbrd ironkos o ao opbrturo jb ads
ods 93 y 03, nojo vbz aos fulbrbs om kjd ovom-
zomjd bm tdjd tkpd jb prdebskdmbs. [ mdsdtrds
jbnkjkfds derbnbr um ofhkbmtb jb ndmkomzo
poro baaos.
Ba Zrofox bs um huqub qub bst bstonkdmo-
jd bm ba pubrtd jba Noaaod y sdad sb fubvb bm
bstb fubaab, pdrqub prbsto sbrvknkds jb trosaojd
jb norio o dtrds hornds fbrnomtbs. Bm ba mdrtb
jba pos, `oy dtrd huqub qub vo jb Zoaoro o Sok-
to, kjo y vubato, bm sdad : `dros. Bmtdmnbs bstbtrohold jb vkolbs ndrtds, qub md aos sbporom jb
sus eofkakos pdr fun`d tkbfpd bm nosd jb qub
tbmiom `klds, `onb qub bsto paozo sbo husnojo
pdr fulbrbs prdebskdmoabs. [ os `knkfds umo
ndmluionkm bmtrb ad qub bxkstb, ad qub mdsdtrds
mbnbsktofds y ad qub mbnbsktom aos prdebskdmo-
abs qub soaom jb ao Bsnubao Monkdmoa jb Forkmo
Fbrnomtb b `knkfds umo debrto aohdroa. Bsto
BA ZOABMZD EBFBMKMD_RB HXKAAO BM BA SRBXZD
ZXOHOLD KMNAR^KUD BM HR_RB^
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
11/85
NDA
IXRSD XDFBXDXB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA0
ndmsksto bm derbnbr pubstds o dknkoabs fulbrbs
poro troholds bm nuhkbrto.
^km bfhorid, um prdirofo pkdmbrd skbfprbtkbmb rbskstbmnkos oa prkmnkpkd, rbforno Xbvkaao.
@osto qub eukfds ndfprdhomjd qub bstos
mubvos dknkoabs jb nuhkbrto jbstonohom pdr su
bstrknto jksnkpakmo. Aos fulbrbs mumno aabiohom
torjb7 tbmom tdjd drjbmojktd y hkbm `bn`d jb
onubrjd o aos mdrfos. [ bstd b s kfpdrtomtb poro
aos jdnufbmtonkdmbs o hdrjd. Bsto prdebskm bs
umo jb aos fs rbiuaojos y ksnoakzojos bm ads
fhktds monkdmoa b kmtbrmonkdmoa,
rrbds prdtdndads. [ baaos eubrdm ao
tbs, rbndmdnb Xbvkaao.
Ba skiukbmtb posd bro tbmtoj
ao ndmvdnotdrko jb trohold o ao
fomtbmkfkbmtd jb fqukmos. [ b
fdfbmtd, vdavk o numjkr ao kmnr
rom noponbs baaos jb sbr fbnmk
aaovbs iromjbs y pbsojos jb ao m
ba tbfo jb ao eubrzo skno< [ sb
rojkifos. Xbnubrjd o umo dknko
MDFHXB
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
12/85
NDA
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3
; DEKNKOAB^ FRLBXB^ DNRSOXDM SRB^ZD^ XBABUOMZB^ BMZXOFOX^O, IXONKO^ OA SXDIXOFO FRLBXB^ O HDXJD.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
13/85
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA8
38RMKUBX^OA ZBPZKA
NOAAOD
@ K ^ Z D X K O
NDA
IXRSD XDFBXD
iumjo kmibmkbro o hdrjd, fojrb jb umo mko jb
ods, qub sb ojopt hkbm y aabi oa fxkfd
mkvba< juromtb um od eub nopktomo jb um hornd.
@osto qub portk poro bstujkor umo fobstro bm
Jbrbn`d Fortkfd.
[ o`dro fksfd, rbsoato Xbvkaao, tbmbfds o
Fkaoirds Zbaad qub `o jbfdstrojd su voadr bm
ba tbfo jb sbiurkjoj jba hornd, qub bs kfpdr-
omtskfd pdr ads rkbsids o hdrjd. [ tkbmb fun`d
uturd.
Fkaoirds md sb bmvombnb ndm ads `oaoids.
Bm bstb trohold `oy qub tbmbr fun`o iorro,
qub ao `b sonojd jb fk fojrb, qub bs hostomtb
iubrrkjo, okrfo ndm su sdmrkso jb skbfprb< ao
fs kmtrpkjo. [ tbmbfds qub ndmsbiukr qub
ojo vbz sbofds fs fulbrbs bm bstb fhktd,
dmnauyb, ndm su irom euturd o nubstos.
IROAJOJ@D[ BM JO MD^ SDJBFD^JOX NRBMZO JB _RB ZOMZD BA@DFHXB NDFD AO FRLBX SRBJBMJB^BFSBOX BA FK^FD NOXID,AO FK^FO ERMNKM ^KM MKMIMSXDHABFO.
?>SBX^DMO^ [ 8 FRLBXB^ O HDXJD
KBMB BA HR_RB AOFHO[B_RB.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
14/85
NDA
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD:
SXDIX
KMNAR
Rmkvbrs
prdfub
jb pbrs
jksnopo
bm ba f
pbruom
jbsjb
sb jknto
abmiuo
ibrbmt
y sb nd
trojunt
rbumkd
^b pubjb sbmtkr ao ebaknkjoj skm jbnkr umo
sdao poaohro. Xdso Movorrd `o vkvkjd
ondfpoojo jb skabmnkd sus 23 ods
jb vkjo, pbrd md pdr bsd `o jblojd jb
ndfumknorsb ndm ba fumjd. Xdso, Xdskto!, ab
jknbm sus ndfpobrds jba toaabr jb ndsturo jb
Rmkvbrsoa Zbxtka. Baao md bsnun`o ba norkd qub
ondfpoo aos vdnbs qub jknbm su mdfhrb, pbrd
ad skbmtb.
Bm fbjkd jba troqubtbd jb nkbmtds jb f-
qukmos jb ndsbr, ndrtor y rbfoaaor qub aabmom aosoao jb prdjunnkm jb ao bfprbso, Xdso troholo
skm sbmtkr ba rukjd, ondfpoojo sdad jb aos fka
kjbos qub sbiurd nruzom pdr su nohbzo. Rmo jb
sus ndfpobros hrdfbo jknkbmjd qub bstd bs
umo vbmtolo. Mumno sb qublo jb tdmtbros, mum-
no soab ndm jdadr jb nohbzo, ab jknb fkbmtros ao
ohrozo ndm outmtkno ojfkronkm.
Bstb norkd md bs irotuktd< sb ad iom oa
jbfdstror qub pdjo nofkmor ndm sdaturo y
pbrskstbmnko bm um bsponkd jdmjb sbr sdrjd-
fujd bro, oa prkmnkpkd, umo nurkdskjoj. Xdso
eub ao prkfbro pbrsdmo md dybmtb bm troholor
bm bsto ehrkno jb ndmebnnkdmbs, `onb 9 ods,
aubid jb posor pdr oa fbmds nkmnd nbmtrds ao-
hdroabs bm ads qub sb jbsbfpb skbfprb bm
aohdrbs jb ndsturo, skbfprb bm skabmnkd, bmsk-
fksfojo, ndfumknmjdsb ndm `kads, ndrtbs y
fqukmos jb rbfoaab.
Oa prkmnkpkd, `onbr ofkids bro nosk kfpdsk-
hab< mojkb bmtbmjo ba pdrqu jb su sdabjoj, pdr
qu oafdrzoho fkromjd su paotd skm otbmjbr
oarbjbjdr y pdr qu md rbspdmjo nuomjd ab
prbiumtohom oaid. Xdso sohb abbr ads aohkds y sb
prbdnupoho pdr jorsb o bmtbmjbr ndm oaiumos
sbos enkabs, pbrd md eub sbmnkaad.
@ONB 9 OD^, XD^O MOUOXXD AABI O ZXOHOLOX O
RMKUBX^OA ZBPZKA, NDM RMO JK^NOSONKJOJ ORJKZKUO
_RB MD AB KFSKJK JB^ZONOX SDX ^R @OHKAKJOJ NDM
AO F_RKMO JB ND^BX. @D[, JBHKJD O ^R BLBFSAD, ?8
ZXOHOLOJDXB^ MD D[BMZB^ AOHDXOM BM AO BFSXB^O.
AO^ FOMD^ _RB ND^BMAO B^SBXOM\O
KMNAR^KM JB SBX^DMO^ NDM JK^NOSONKJOJ
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
15/85
NDA
IXRSD XDFBXD
ao bfprbso kmndrpdr o um kmtr
rbumkdmbs dknkoabs, os ba pbrsdmo
tbmjro qub `onbr um bseubrzd fo
prbmjbr. Xdso ad bxprbso hkbm< B
vbz qub umo bfprbso sb prbdnu
bmtbmjofds o ads dtrds y mds bm
sdtrds. [ jblbm jb fkror jb edrf
rpkjds fdvkfkbmtds jb sus fom
^RSBXOMJD BA BMDLD
Xdso bs ao foydr jb nuotrd `brfo
md dybmtb jb ao eofkako. Ukvk bm A
ads ?: ods, nuomjd sus pojrbs y s
fomds sb fujordm o Akfo poro qu
bstujkor bm umo kmstktunkm poro
qub bmtdmnbs qubjoho bm Horro
jo, baao md `oho pksojd umo bsn
kmtbrontuojd ndm dtros pbrsdmos
Bmtdmnbs oprbmjk ba abmiuolb jb
nkd qub ao oyujoro o suhskstkr< ao n
rohko y erustronkm pdr md pdjbr hkbm ndm ba fumjd, rbndmdnb, p
romjd su bmdld oa rktfd jba pbjoa
jb ndsbr.
Sujb aabvor umo vkjo mdrfoa< t
fb sbpor, y tbmid umo klo jb ?9 o
hao, pbrd oprbmjk ba abmiuolb jb sb
qubo y bs fk fbldr trojuntdro, nu
SONKBMNKO SOXO NDFRMKNOX^B
Iukakomo Uakz Noakxtrd y Akjko Fortmbz Nbmtbmd
sdm qukbmbs fbldr sb ndfumknom bm abmiuolb jb
sbos y qukbmbs oyujom o Xdso o ndmtor su kstd-
rko. ^kbfprb fkr aos aohdrbs jb ads jbfs poro
fbldror aos fos y oirojbno o tdjd ba qub fb
oyujoro, jkr Xdso, ndm sus fomds badnubmtbs.
Bm ao bfprbso `oy o`dro ?8 troholojdrbs md
dybmtbs. @onb jds ods, tdjds ads lbebs jb rbo
y vorkds troholojdrbs oprbmjkbrdm ndsos hsknos
jba abmiuolb jb sbos, pubs ao bfprbso prdnur
qub irom portb jb su pbrsdmoa aabvb bstb nursd
poro pdjbr fbldror ao ndfumknonkm ndm ads
troholojdrbs sdrjdfujds. Baads tdjd ad vbm
o trovs jb tus bxprbskdmbs, jknb Uakz. Jbsjb
bmtdmnbs, aos rbaonkdmbs aohdroabs y pbrsdmoabs
fbldrordm fun`skfd.
Oa kmknkd pbmshofds qub poro ndfumknor-
mds ndm pbrsdmos md dybmtbs s dad tbmofds qubbsnrkhkr bm um popba, `osto qub bmtbmjkfds qub
aos pbrsdmos ndm jksnoponkjoj oujktkvo tkbmbm
dtro fombro jb ndfumknorsb. Bfpbzofds o pb-
jkr n`oraos jb sbmskhkakzonkm poro tdjd ba pbrsd-
moa, bxpakno Iukakomo Uakz.
Aos naosbs jba abmiuolb jb sbos eubrdm hkbm
rbnkhkjos pdr tdjds ads troholojdrbs. Ojbfs,
5 XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA
9OD^ ZKBMB XD^OZXOHOLOMJD BMRMKUBX^OA ZBPZKA.ERB AO SXKFBXOZXOHOLOJDXO
MD D[BMZB JB AOBFSXB^O
NDM RM KMZXSXBZB BM XBRMKDMB^ DEKNKOABXO AO SXKFBXO UB\ _RB RMO BFSXB^O BSXBDNRSOHO SDX_RB BMZBMJOFD^ O AD^DZXD^ [ MD^ BMZKBMJOM O MD^DZXD^XD^O MOUOXXDBFSABOJO JB RMKUBX^OA ZBPZKA
NOSONKZONKDMB^AO BFSXB^OKFSABFBMZNOSONKZONKDMB^SOXO LBEB^ JB XBO[ ZXOHOLOJDXB^ BMABMIROLB JB ^BO^SOXO FBLDXOX AONDFRMKNONKM.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
16/85
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA0
NDA
IXRSD XDFBXD
AO SKDMBXO
Fdvkbmjd sus fomds ndm ropkjbz, Xdso bxpakno
qub ad qub fs ab fdabsto sdm oqubaaos pbrsd-
mos qub nrbbm qub ads md dybmtbs sdm tdmtds.
Sdr bsd voadro tomtd su trohold bm Rmkvbrsoa Zbx-
ka< pdrqub sb skbmtb nfdjo. [ bst driuaadso jb
qub su bxpbrkbmnko oyo pbrfktkjd ba kmirbsd jb
fs pbrsdmos ndm jksnoponkjoj oujktkvo.
Nuomjd ba mfbrd jb pbrsdmos md dybmtbs
bfpbz o oufbmtor bm ao ehrkno, Xdso sb skmtk
fun`d fs o iustd. Ikuakomo jknb qub aos pbrsd-
mos md dybmtbs sdm fuy umkjos< subabm sbmtorsb
umtos o oafdrzor y sb rbmbm o ao `dro jb soakjo
n`oraor ndm sus nakjos fomds. Xdso `onb md-
or ao jkebrbmnko< Aos pbrsdmos dybmtbs pubjbm
roholor y ndmvbrsor o ao vbz, mdsdtrds md. Ad
jknb sdmrkbmjd.
Iukakomo bxpakno qub ba prdirofo poro pbrsd-
mos md dybmtbs jb Rmkvbrsoa Zbxtka sb nbmtro bmum vbrjojbrd sbmtkjd jb kmnauskm. Md sb `onbm
dmvdnotdrkos ohkbrtos, pubs bmtrb baads fks-
fds sb ndfumknom. Zofpdnd `oy um bxofbm
bspbnkoa< tkbmbm qub posor ao fksfo bvoauonkm
qub nuoaqukbr pbrsdmo. Sdrqub sdm bspbnkoabs,
pbrd tkbmbm ao fksfo ndfpbtbmnko prdebskdmoa
qub ads dybmtbs. Xdso, ao pkdmbro, ad jbfubstro
kbfprb.
Xdso md sdad bs umo bknkbmtb troholojdro, tofhkm bs fobstro jb ndsturo.
KMNAR^KMBM AO BFSXB^O AO^ SXRBHO^ JB BUOARONKM ^DMKIROAB^ SOXO ZDJD^. BA SXDIXOFO SOXO SBX^DMO^MD D[BMZB^ JB RMKUBX^OA ZBPZKA ^B NBMZXO BM RMUBXJOJBXD ^BMZKJD JB KMNAR^KM.
ABMIROLB ^BM^KHABOA KMKNKD ^B SBM^OHO _RB SOXONDFRMKNOX^B NDM SBX^DMO^MD D[BMZB^ ^DAD @OHO _RBB^NXKHKX BM SOSBA. ARBID AOBFSXB^O DXIOMK\ N@OXAO^JB ^BM^KHKAK\ONKM SOXONDFRMKNOX^B NDM ^BO^
3>NOO HXOUO
SKRXO
@ K ^ Z D X K O
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
17/85
NDA
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3
Sdjro sbr ndmdnkjd ndfd b
kjbos. [o aabvo suibrkjos nkmn
y sb vo pdr ao sbxto. Ldmot
tkbmb >3 ods, bstujk Fbn
tbmkfkbmtd bm ba ^bmotk jb Zoaoro y troholo n
jba rbo jb Bvopdronkm jb Noo Hrovo. [ bs
vdrktds poro dhtbmbr bstb od oaiumd jb ads
ironkos o umo prdpubsto qub ab o`drro o ao bf
sdabs oa od.
Nofon`d ad nubmto ndm jbtbmkfkbmtd.
`onofds um nofhkd jb bvopdrojdr Wfquk
ba prdnbsd bm qub um aukjd poso jba bstojd
sbdsdV, pbrjofds iromjbs nomtkjojbs jb lu
oznor oa jo, qub bn`hofds oa jrbmolb.
Sdr bstd, nojo vbz qub sb `ono um nofh
jdr oho umo fbrfo jb :,2 fbtrds nhknds
qub sb jbspbrjknkoho. Nofon`d ad nubmto nd
hdthofds oznor oa jrbmolb. k fuatkpaknos b
jo, pbrjofds :29,>8 sdabs bm um sdad nofh
jdr. Jb fombro qub sk tbmofds 5 nofhkds oa
8.9:: sdabs bm prjkjos.
Ndfprdfbtkjd ndm ao bfprbso `osto ao n`d kjb um prdnbsd qub rbvkrtkbro bso prj
um skstbfo jb vavuaos qub rbtuvkbro ba lui
um fomkedaj Wtuhd ndabntdrV y ndm umo hdf
fo ab oirbiofds umo fomiubro, rbnupbrof
um tomqub y ad fbtkfds jb mubvd oa prdnbsd
rbskjuds, sb oprdvbn`o ba oznor oa ?33%!, n
abktb. Md fb fubvbm ads prbfkds, skmd ba rb
fb fdtkvo o tbmbr fs kjbos, ndmnauyb, kmjb
O LDMOZ@OM NOFON@D^B AB DNRXXK NXBOXRM ^K^ZBFO JB UAURAO^, BM BA SXDNB^D JBBUOSDXONKM, _RB BUKZOXO AO SXJKJO JB :,2FBZXD^ NHKND^ JB LRID JB NOO OA JO. ^RKJBO [O KFSABFBMZOJO @O ADIXOJD _RB ^BO@DXXBM >8.;80 ^DAB^ OA OD.
FB FRBUB BAXBNDMDNKFKBMFB FDZKUO O ZBF^ KJBO^
BA SXBFKD ZOAAM
Kmstktukjd bm luakd jba 83?8, bstb prbfkd
rbndmdnb o ads troholojdrbs jb Noo
Hrovo qub, juromtb ba od, prdpuskbrdm
kjbos kmmdvojdros, sdaunkdmbs nrbotkvos,
adirordm o`drrds bm ao bfprbso y
fdtkvordm ba trohold bm bqukpd. Juromtb
ao sbiumjo sbfomo jb jknkbfhrb sb
bmtrbiom ads toaaombs jb hrdmnb, paoto
y drd, ojbfs jba Irom Zoaam, trdebds
qub sb dtdriom o ads troholojdrbs ndm
aos kjbos fs drkikmoabs y jb foydr
kfpontd pdsktkvd poro ao bfprbso.
Juromtb ba 83?>, yo vom ?? kmknkotkvos
kmmdvojdros oprdhojos y bm forn`o.
Ba mdfhrb qub aabvo ba prdybntd y ads
prbfkds sb tdfo jb ao nuaturo prbmno
qub sb osbmt `onb fs jb fka ods
bm bsto zdmo mdrtb jba pos, y qub
sb norontbrkz pdr su kmmdvonkm y
bfprbmjkfkbmtd. Jbsjb qub sb pusd
bm forn`o ba Srdybntd Zoaam sb `om
oprdhojd 80 kmknkotkvos qub rbprbsbmtom
um o`drrd jb vorkds fkabs jb jaorbs.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
18/85
NDA
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD8
[K^^O IDXJKAADZRUD AO KJBO JB RZKAK\OXB^SDMLO^ BM AO XBJ JB FOMIRBXO^, _RB ^BRZKAK\OM SOXO BA XKBID SDX IDZBD BM AD^ERMJD^ ADHD [ AO @RONO JB NOO HXOUO.B^ZO^ XB^RAZOXDM ZOM BEBNZKUO^ BM XBFDUBXAD _RB JK^DAUOM AD^ _RFKND^, _RB AB @OM
O@DXXOJD 88 FKA ^DAB^ O AO BFSXB^O.
IXONKO^ O FKKJBO AD^ NOMO_RBJOM NDFDMRBUD^
^dfds umo jb aos pdnos b
fumjd qub tkbmb rkbid pdr
bxtbmskm jb tbrrbmd os bm ba
[ksso Idrjkaad, rojkomtb. Kmib
jb 8; ods, [ksso bs ao supbrvksdro jba rbo jb
td jb ads eumjds Adhd y Ao @uono jb Noo H
pbrsdmos o su norid y aunb ndmtbmto ndm su kj
ab onoho jb o`drror 88 fka sdabs o ao bfprbso
Zdjd ndfbmz ndm umo erustronkm bm ba
tuhbros poro ba rkbid jb ao noo jb oznor, qu
jb :> fka gkafbtrds bm tdjd Noo Hrovo. S
tro aohdr ndmskstb bm `onbr akfpkbzo jb ads
fotrknbs y fomiubros poro qub `oyo umo u
rkbid, bs jbnkr qub nokio ba noujoa qub m bnb
poro bsd, md jbhb ohbr nomoabs dhstrukjds
Soro sdaunkdmor ba prdhabfo jb ao sunkbj
tro bm ads nomoabs jb rkbid, sb opaknoho 0 gkad
pdr nofpoo. Sbrd ndm ba pbrxkjd oy qub
nukjojds. Bmtdmnbs dpt pdr usor ba `kpdnad
fbldr fombld, morro [ksso. [ poro pdtbmnkor
ab dnurrk oirbior umos bspdmlktos qub tuvkbr
jb aos fomiubros y qub, o fdjd jb ndrn`d r
fdvkbrom nuoaqukbr rbskjud pdr fs fkmsn
Bmtdmnbs ohrkfds ba rkbid y, ndm ao eubr
bspdmlkto vo sonomjd ad qub `o rbfdvkjd b
bmeotkzo [ksso. Aubid soab jksporojo pdr ao oh
ao fomiubro, jb ?23 fbtrds, ohkbmjd nufp
bxpuriojdro. Bsto kjbo sb prdh bm luakd y sb
tojd bm :8 ambos jb fomiubros pdr bntrbo
qubjom ndfd mubvds, rbforno [ksso, ndm l
LOUKBX HBAADZOKJB AO KFSABFBMZONKM JBUOXKAAO^ BM BA BMXBLOJD JB AD^ NOFKDMB^ND^BN@OJDXB^, _RB SDX ZBMBX OHBXZRXO^IXOMJB^ DNO^KDMOHOM AO NOJO JB 0 GKAD^JKOXKD^ JB NOO JB O\NOX. ^R KJBO AB @O^KIMKEKNOJD O AO BFSXB^O RM O@DXXD JB
?>?.533 ^DAB^ OA OD.
@O[ ^DARNKDMB^^BMNKAAO^ SOXOSXDHABFO^IXOMJB^
Lovkbr Hbaadto tkbmb >? ods, ?? ndfd tnmknd
bm fbnmkno jb prdjunnkm jb ao bspbnko-
akjoj jb sdajojuro, > ndfd dpbrojdr jb
foqukmorko oirndao y opbmos umds fbsbs
dfd ndmtrdaojdr jb ao ndsbn`o jb noo jb oznor bm ba
umjd Adhd, jb Noo Hrovo. O fbjkojds jb ohrka, skm bf-
horid, o Hbaadto sdad ab hostordm 2 fkmutds bm su mubvd
pubstd poro qub sb ab dnurrkbro umo kjbo tom skfpab ndfd
drprbmjbmtb.
Zdjds ads jos trohold ndmtrdaomjd ads nofkdmbs qub
fbnomkzom ao ndsbn`o `osto qub fb jk nubmto jb qub sus
omostos jb outdvdatbd Wqub rbndibm ao noo y ao oafonbmom
bm umo nbajo jbmtrd jba vb`nuadV tkbmbm um bmrblojd ndm
uojrojds jb jds puaiojos jb omn`d, pdr ads qub ao noo sb
ob fkbmtros sb rboakzo ba trohold jb ndsbn`o, nubmto.
Os, skbfprb qubjoho umo sbmjo jb noo qub sb jbs-
pbrjknkoho bm ba nofpd. Jds puaiojos bm ba bmrblojd sdm 2
bmtfbtrds jb ohbrturo y ao prjkjo bro nuomtkdso. Hbaadto
bmtdmnbs utkakz su sbmtkjd ndfm jb sdajojdr bm ba jbskbr-
d. @oho qub ndadnor y sdajor umo vorkaao bm fbjkd jb nojo
uojrojd jb aos rblos, jb fdjd rbntd y poroabad, poro qub
jb bsto fombro ba bsponkd jb ao ohbrturo sb rbjulbro o umo
puaiojo, bxpakno ndm ao eonkakjoj jba bxpbrtd.
Ao ibrbmnko fomj sdajor ?33 vorkaaos bm ba bmrblojd jba
ofkm ndsbn`ojdr mfbrd ?3. [ ba rbsuatojd eub jbsndaaom-
b< sk omtbs pbrjom 0 gkads bm ba nofpd, o`dro sdad `oho umo
fbrfo jb ? gkad. Bstd skimkkn um o`drrd jb ?>?.533 sdabs oa
d. [d sdy jb Nbrrd Fdn`d, umo zdmo pdhrb jb ^uaaomo. O
prbmjbfds o bmndmtror sdaunkdmbs skfpabs o prdhabfos
iromjbs, jknb bstb pojrb jb > klds, driuaadsd jb s fksfd.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
19/85
NDA
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD:
53 KMMDUOJDXO^ KJBO^ ZOAAM ^B NOANRAO_RB ^B SXB^BMZOXM @O^ZO EKMB^ JB 83?>.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
20/85
NDA
IXRSD XDFBXD5 XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA
NOSONKZOX O AD^ ZXOHOLOJDXB^ B^ RM DHLBZKUD NBMZXOA.BM BA IXRSD XDFBXD ^B EDXFOM NDFD AJBXB^.
?8SBX^DMO^ MD
D[BMZB^ ZXOHOLOM BM
RMKUBX^OA ZBPZKA. LBEB^ [
NDAOHDXOJDXB^ XBNKHBM
NOSONKZONKDMB^ BM
ABMIROLB JB ^BO^.
88.333^DAB^ AB O@DXX O
NOO HXOUO AO KJBO
JB [K^^O IDXJKAAD SDX
RZKAK\OX B^SDMLO^ BM AO^
FOMIRBXO^.
;FRLBXB^ DEKNKOAB^ ZRUD
ZXOFOX^O BM ^R^ HR_RB^
BM BA SBX, IXONKO^ O ^R
SDAZKNO JB KMNAR^KM
AOHDXOA.
>33GKADIXOFD^ F^ JB SB^D
ZKBMBM AD^ NOFKDMB^ _RB
XBNDIBM AO^ ND^BN@O^
JB NOO JB O\NOX,
IXONKO^ O AO KJBO JBLOUKBX HBAADZO.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
21/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD0
Bm ba Irupd Xdfbrd rbndmdnbfds ao kfpdrtomnko jb
sbr hubm vbnkmd y ontuor jb fombro ndmsbnubmtb.
Jbsjb mubstrds kmknkds, opdyofds o ao pdhaonkm bm ba
bmtdrmd jdmjb jbsorrdaaofds mubstros ontkvkjojbs,
fbjkomtb um trohold ndmlumtd y tromsporbmtb. O trovs jb
um paom jb jbsorrdaad kmtbiroa husnofds ao portknkponkm
b kmnauskm jb ao pdhaonkm bm nojo umd jb ads prdirofos
kfpabfbmtojds, ndfd noponktonkdmbs aohdroabs luvbmkabs,
prdfdnkm jb voadrbs bm ao mkbz, vdaumtorkojds ndrpdrotkvds y
prdirofos jb sbiurkjoj vkoa, bmtrb dtrds.
Zdjos bstos bxpbrkbmnkos sufom bseubrzds poro ndmsbiukr
mubstrd prkmnkpoa dhlbtkvd< opdstor pdr mubstrd pos y ndmtrkhukr
ndm su jbsorrdaad `ufomd, sdnkoa y bndmfknd
KFSDXZOMNKO
JB ^BX HRBMD^UBNKMD^
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
22/85
3 XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA IXRSD XDFBXD
3:OAKNDXS
NOAAOD
@ K ^ Z D X K O
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
23/85
IXRSD XDFBXDXB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA8
NOSON
AOHDX
Bstb pr
Oakndrp
jbnbmo
ndm prd
jb prkf
^bmotk.
jba prd
oanomzo
o tkbfp
hkbm rb
Ad prkfbrd qub vkd Ksbao Ubro Nofpds
nuomjd aabi o Oakndrp eub um pdad qub
jbno< Mubstro sbiurkjoj bs prkfb-
rd. ^b ad bmtrbiordm ndfd bm um rktd
jb kmknkonkm, sb ad pusd, kauskdmojo, y pos jds
sbfomos skm kmirbsor om o ao ehrkno. Fk houtk-
zd bm ao bfprbso eub ndfprdhor bso trbfbmjo
sbiurkjoj7 omtbs jb bmtror, fb jkbrdm prkfbrd
umo kmjunnkm bm voadrbs `ufomds y sbiurkjoj
kmjustrkoa. Aubid jb 03 dros jb noponktonkm, oa
km pos o ao paomto.
Ksbao tkbmb 8? ods y ads subds ontkvds.
Monkjo bm Noloforno, vkol o ads ?9 ods o N`k-
naoyd poro kmtbmtor kmirbsor o umo umkvbrskjoj
bm Kmibmkbro Oirdkmjustrkoa, pbrd md sb pujd
fomtbmbr sdao troholor y bstujkor fs jb
jds nknads. _u `ono4 Fb rbirbsoho o Nolo-
forno o aadror y aofbmtorfb4 Md, jbnkj vbmkr o
Akfo.
Jbsjb su tkbrro jb drkibm, sus pojrbs y sus
tds kmvkrtkbrdm sus o`drrds poro qub vkoloro
o ao nopktoa. Oqu ndmskiuk um non`ubad ndfd
rbnbpnkdmksto, pbrd mojo pbrbmmb. ^km bfhorid,
su vkjo nofhk ironkos o su nurkdskjoj pbrsks-
tbmtb. Ksbao nofkmoho pdr ao ovbmkjo Oribmtkmo,
bm ba Noaaod, vbo ao ehrkno jb Oakndrp y sb jbno sbrm fs jb :3 prdfdnkdmbs ndms-
omtbs.
@dy ba 82% jb fun`on`ds qub sb `o iro-
juojd bm ba prdirofo NAL bst troholomjd o
paozd kmjbtbrfkmojd skm rbstrknnkm mk paozdsbfpdroabs bm Oakndrp. Md bxkstb bm ba pos
umo bfprbso qub tbmio um prdirofo os, qub
rbo voadr poro ao ndfpoo, poro ao kmjustrko
y poro ao sdnkbjoj pdrqub ibmbro noponkjojbs
bm ads lvbmbs. Ba prdirofo NAL ndmtrkhuyb o ao
dstbmkhkakjoj jb Oakndrp pdrqub osbiuro qub
o bfprbso nubmtb ndm pbrsdmoa bspbnkoakzojd
poro jbsorrdaaor su mbidnkd.
B^ ZOM BPKZD^D _RB OAKNDXS @OEKXFOJD RM NDMUBMKD NDM BAFKMK^ZBXKD JB ZXOHOLD SOXO ^BIRKXEDXZOABNKBMJD BA SXDIXOFO JBNOSONKZONKM AOHDXOA LRUBMKABJROXJD FOXZMB\JKXBNZDX JB XBAONKDMB^ AOHDXOAB^
Dtros bfprbsos tkbmbm ndmtrotds tbfpd-
roabs y aubid ads fun`on`ds jbhbm ndfbmzor
dtro vbz ao ruabto jb husnor trohold, pbrd oqu
derbnbfds sdstbmkhkakjoj bm ba bfpabd, oaid
mumno omtbs vkstd bm ba fbjkd aohdroa poro lvb-
mbs, okrfo Fortmbz.
Md dhstomtb, bstd md bs ad mknd rbsoatom-
tb< Bm bmbrd jb 83?>, Oakndrp krf um ndmvbmkd
ndm ba ^brvknkd Monkdmoa jb Ojkbstrofkbmtd bm
Zrohold Kmjustrkoa (^bmotk) poro qub, umo vbz pdr
sbfomo, ads fun`on`ds pubjom rbnkhkr naosbs jb
0 prdebsdrbs jba qub bs ba fs kfpdrtomtb kmstk-
tutd tnmknd jba pos. [, aubid, bm ads skiukbmtbs
jos jb ao sbfomo, pubjom opaknor ad oprbmjkjdy rbnkhom, ojbfs, umo suhvbmnkm bndmfkno
foydr o ao rbfumbronkm fmkfo abioa. Os bstu-
jkom y troholom bm aos kmstoaonkdmbs jb umo prbs-
tkikdso bfprbso, kmtbirom tbdro y prntkno, y vom
o dhtbmbr ba ttuad jb Dpbrojdr bm Srdnbsds jb ao
Kmjustrko Oakfbmtorko, o mdfhrb jb ao monkm.
@oy qub jbstonor qub bstds nursds tnmk-
nds sdm ba :3%, ba dtrd 53% jb ao edrfonkm ao
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
25/85
NDA
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD5
BMZXB >2% [ :2% JB AO^ SAO\O^ AOHDXOAB^ BM BA SXDIXOFOJB LUBMB^ ^DM NRHKBXZO^ SDX FRLBXB^.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
26/85
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA0
Ads lvbmbs jbsorrdaaom
jbstrbzos qub ads ndadnom
fuy hkbm bm ba fbrnojd
aohdroa, pdrqub bstujkom
y prontknom bm aos prdpkos
kmstoaonkdmbs jb umo irom
bfprbso.
jo Oakndrp y ndmskstb bm voadrbs. Nuomjd mubs-
rds lvbmbs tbrfkmom ao norrbro soabm ndfd nku-
jojomds ndm voadrbs qub, ojbfs, sdm bxpbrtds
bm prdnbsds kmjustrkoabs, nubmto Fortmbz.
Ironkos oa ndmvbmkd ndm ba ^bmotk, tofhkm
b osbiuro qub ads lvbmbs qub md s b qubjbm bm
Oakndrp ndmskiom trohold prdmtd. ^bim aos bsto-
jstknos, ba 23% sdm tdfojds kmfbjkotofbmtb
pdr dtros bfprbsos.
FRLBXB^ JB @KBXXD
Dtrd jotd ojfkrohab bs qub bm bstb prdirofo ads
rbs prkfbrds pubstds jb nosk tdjos aos prdfd-
kdmbs ad dnupom aos fulbrbs, qub nuhrbm jba >2%
a :2% jb aos paozos aohdroabs. Bjuorjd Fortmbz
bnubrjo o umo fun`on`o, qub dnup ba prkfbr
pubstd jb su prdfdnkm bm Oakndrp, y qub ab pkjk
su rbndfbmjonkm poro pdstuaor o ao Rmkvbrskjoj
Sbruomo jb Nkbmnkos Opaknojos. Bjuorjd sb ao jkd
y baao dnup ba sbiumjd pubstd bm ba bxofbm jb
ojfkskm poro ao norrbro jb Kmibmkbro Kmjustrkoa.
Bs tom bxktdsd qub Oakndrp `o krfojd um
ndmvbmkd ndm ba Fkmkstbrkd jb Zrohold poro
sbiukr edrtoabnkbmjd ba Srdirofo jb Noponk-
tonkm Aohdroa Luvbmka o trovs jb ads lvbmbs
rbnautojds pdr bstb fkmkstbrkd. Abs ohrkfds aospubrtos poro sbiukr oyujomjd o fs lvbmbs y
baads vom o rbpaknor mubstrd fdjbad bm ba pos.
[d tbmid ba subd jb prbsbmtor bstb prdybntd
omtb ao Driomkzonkm Kmtbrmonkdmoa jba Zrohold
(DKZ) bm Ikmbhro y qub bm ba fumjd sb rbpkto um
prdirofo qub md bs sdad jb edrfonkm tnmkno,
skmd jb vdnonkm y edrfonkm bm voadrbs, jknb
Fortmbz. Ad osbiuro.
32XOM^O
NOAAOD
@ K ^ Z D X K O
IXRSD XDFBXD
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
27/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3
SXDIX
SBX,
Jbsjb
Xomso n
ads ndm
prdebsk
ndfum
jb sbiu
ndmtrd
sdfmd
jbebmsk
fotbrko
@osto b
edrfoj
fka ndm
Nubrpd
Udaumt
Sdakno
oibmtb
y trohol
fumknk
Eromnksnd Xbybs rbnubrjo qub um 8> jb
sbtkbfhrb, bm ao nakjo nkujoj jb Sku-
ro, prbsbmnk um onnkjbmtb orbd qub
nofhk su vkjo. Rm ovkm jb prubho
fkaktor noy bm fbjkd jb ao nkujoj y eub umo bx-
pbrkbmnko afktb, pdrqub ad kmvojk ba sbmtkfkbmtd
jb qubrbr oyujor o aos pbrsdmos. Bm bsb fdfbm-
td, Eromnksnd jbsnuhrk su vbrjojbro vdnonkm
jb vkjo< sbr hdfhbrd.
Eub ba fdfbmtd bm ba qub tdjd nofhk,
osbiuro Eromnksnd, qukbm portknkp oqubaao vbz bmba rbsnotb jb aos pbrsdmos vntkfos jba onnkjbmtb
orbd. Bsto bxpbrkbmnko eub kmspkrojdro.
Oa jo skiukbmtb, Eromnksnd sb prbsbmto bm ao
kmstktunkm, ndmvkrtkmjdsb os bm ba prkfbr hdf-
hbrd jb su eofkako. ^kiukbmjd su blbfpad, sus `k-
lds tofhkm sb `knkbrdm hdfhbrds, ndm ba fksfd
bsprktu jb bmtrbio.
Eromnksnd rbnubrjo ndm oirojd su nofkmd bm ba
Nubrpd Ibmbroa jb Hdfhbrds Udaumtorkds jba
Sbr. Jbsjb fuy ldvbm, nojo bfbribmnko qub
otkbmjb bs umo eubmtb jb sotkseonnkm pbrsdmoa.
Ao ibmtb, y sdhrb tdjd ads lvbmbs, md bst fuy
kmvdaunrojo bm ba tbfo jb ad qub skimkkno sbr
hdfhbrd, bs umo jksnkpakmo prdebskdmoa, `oy qub
prbpororsb tnmkno y onojfknofbmtb.
Eromnksnd tkbmb fs jb 8> ods otbmjkbmjd
bfbribmnkos bm ao ndfpoo jb Hdfhbrds ^oa-
vojdro Akfo M?3, qub bst uhknojo bm ba Nbmtrdjb Akfo.
XB^SDM^OHKAKJOJ DNKOA
Eromnksnd bs qufknd kmjustrkoa y sb bspbnkoakzo
nojo od bm ao Rmkvbrskjoj jb Zbxos O&F Rmk-
vbrskty ^ystbf ZBBP jb BB.RR. bm Fotbrkoabs
Sbakirdsds, pdr ad qub yo nubmto ndm umo nbrtkk-
nonkm kmtbrmonkdmoa.
SOXO EXOMNK^ND XB[B^, _RFKND KMJR^ZXKOA,
^BX HDFHBXD B^ R IXOM UDNONKM. A JKXKIB BA
SXDIXOFO JB XB^SDM^OHKAKJOJ ^DNKOA SBX,
SO^ ^BIRXD, _RB NOSONKZO O AD^ NDMJRNZDXB^
SXDEB^KDMOAB^ [ O AO NDFRMKJOJ BM ^BIRXKJOJ.
BA JBHBX JB NDMJRNKXSDX RM NOFKMD ^BIRXD
UDNONKM JB ^BXUKNKD
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
28/85
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
29/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD:
^BFKA
JBSDX
Ba dhlbt
mkds j
oprbmj
fksfd
tnmkno
Oskfks
osbiur
sdstbm
bstb pr
rboakzo
fjknd
mutrknkd
sdhrb t
psknda
Ads ohubaktds jb Zkoid y Omjbrsdm lub-
iom su prdpkd portkjd ndm bxpbrkbmnko
y poskm. [ ondfpoom o sus mkbtds
ndm um norkd kmndmfbmsurohab.
Xknorjd Uoajkvko tkbmb 5? ods y aabvo jb ao
fomd oa `kld jb su `kld, Zkoid Oabssomjrd Uoajk-
vko ^oaos, jb 9 ods, o sus bmtrbmofkbmtds, jds
vbnbs pdr sbfomo. Euk yd qukbm bsnun` ao ndm-
vdnotdrko pdr ao rojkd jba Srdybntd ^bfkaabrd
Jbpdrtkvd Zksur `onb um od, trolb o Zkoid y ad
vk bfdnkdmorsb nuomjd ab jkbrdm su prkfbr umk-edrfb. Xknorjd rbndib oa pbqubd jba ndabikd
Bmrkqub Ebrfk y aabio pumtuoa o aos >
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
30/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD5
jbno yd. @o fojurojd hostomtb, jknb ao ohub-
akto, `kmn`o kba. _ukbrd sbr ba nopktm, jknb o su
vbz Omjbrsdm, omtbs jb vdavbr o ao nomn`o. [ Lu-
ako ndmnauyb< Ads mkbtds sdm fs qubrkjds qub
ads `klds, ads ohubads yo tbmbfds bxpbrkbmnko
y ads nukjofds fs, qubrbfds qub sb rboaknbm
fs. [ yo md pubjb `ohaor, fkro ao nomn`o ndm
ebrvdr, md qukbrb pbrjbrsb ba portkjd jb su ldvbm
prdfbso, qub lustd tdno ndm sdrprbmjbmtb kmu-
ro ba hoam
AD^ UOADXB^ SDX KBFSXB
Sbrd nua bs ao foiko jb bstb prdybntd qub ad-
iro lumtor o ohubads y mkbtds bm umo nomn`o jb
jksnkpakmo, tnmkno y ofdr4
Ofojdr ^oho, suhibrbmtb jba ^kstbfo Km-
tbirojd jb Ibstkm y Xbspdmsohkakjoj ^dnkoa
jb Zksur, nubmto nfd surik< Eub o kmoabs jba
833; qub qubrofds kmnuanor voadrbs bm ads
mkds jb 2 o ?8 ods jb ao prdvkmnko jb Ksaoy y
vkfds qub ba fbldr fbjkd bro ba jbpdrtb y ba
ethda, pdr sbr ba fs pdpuaor. Bmtdmnbs ndm-
vdnordm o ads prdebsdrbs ndm foydr bxpbrkbmnko
bm trohold jbpdrtkvd ndm mkds bm ao prdvkmnko23 AAOUBXD^ [ SRJKFD^ NDFSXOXNDFHR^ZKHAB SOXO RMO NDO^ZBX, F^ OHXKID, UUBXB^,
\OSOZD^ [ LRIRBZB^ SOXO AD^ MKD^ JB SRMDN^OX NDXMBLD
O^K^ZBMZB JB DSBXONKDMB^
jb ba 83?3, Nsor ndmvdno o ads nkujojomds jb
Fdaabmjd o portknkpor bm um jbskab oabirknd bm
qub, bm um rbndrrkjd jb 0 gkafbtrds, sb rbpor-
tbm pdads, aaovbs y edaabtds ndm kmedrfonkm qub
prdfubvb aos hubmos prntknos ofhkbmtoabs23 aaovbrds y pujkfds
ndfpror ndfhustkhab poro umo
ohrkids y vvbrbs, zopotds y luiub
jba vb`nuad sb adir tofhkm iro
bndmfkno jb ao bfprbso Zksur.
Ao nruzojo oatruksto bfprbmj
nofkmd `onko su jbstkmd< jbsjb
tbrd `osto ba Oatkpaomd pumbd, o
sdhrb ba mkvba jba for. ^kbtb pbrs
ordm o Nsor, bm fbjkd jba `kbad
onbn`omtb. Ubofds rkon`ubads b
aojds, ao mkbvb `oho jbstrukjd ao
qub aabiofds o ao Fumknkpoakjoj j
Oqu pkjkbrdm ndmsbld poro aabior
N`kn`kaaopk, o :3 gkafbtrds, umd jpbojds pdr ao `baojo.
Aabiofds o su paozo fuy pd
umo nuojrkto jb nosos< ao oanoajo
sb supdmo qub oho umo pdsto f
eumnkdmoho, morro Nsor. Ads rbnk
oanoajb, sdrprbmjkjd. Abs oirojbn
abs jkld qub jbho ndmvdnor oa pub
BNDADION^OX NDMUDNO OAD^ NKRJOJOMD^JB FDAABMJD
O SOXZKNKSOXBM RM JB^EKABOABIXKND, BM BA_RB ^B XBSOXZBKMEDXFONKM JBHRBMO^ SXNZKNO^OFHKBMZOAB^. B^ RMXBNDXXKJD JB 0GKAFBZXD^.
AD UBOFD^ SDXZBABUK^KM [ MD^XDFSO BA OAFO UAD^ MKD^ ^REXKXSRMD, [ JBNKJKFDXIOMK\OXMD^ O[RJOXAD^
N^OX NDXMBLDO^K^ZBMZB JB DSBXONKDMB^ J
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
34/85
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA5:
30IXRSD SOAFO^
^OM FOXZM
@ K ^ Z D X K O
IXRSD XDFBXD
[ nua sbro mubstro sdrprbso nuomjd bf-
pbz o prbmjbr umo edioto poro bmvkor ao sboa,
pdrqub o` md `oy auz mk tbaedmd. Bro ba `ufd
ba qub oabrtoho qub `ohom aabiojd vksktomtbs,
pubs sb troto jb umo ndfumkjoj jkspbrso ndm
osbrds sbporojds `osto pdr 9 gkafbtrds umdsjb dtrds. Ao fs ablomo qubjoho o ?: gkafb-
rds. [ nuomjd aabiordm eub jurd poro mdsdtrds.
@oho umo mkkto jb 0 fbsbs ndm ba rdstrd rolojd,
dm fundskjoj y qub md rbnkho otbmnkm fjk-
o, bm nuoaqukbr fdfbmtd sb pdjo fdrkr. @oho
mkds tofhkm ndm aos norktos portkjos pdr ba erd
Zroforsktd, ba sfhdad jb ao bfprbso, bs ba fs pdpuaor bmtrb ads mkds.
qub sb kmibmkohom poro luior ndm oaofhrbs y
pastknds.
Sdr bsd, Nsor rbnubrjo qub ads pbqubds
sb bmtuskosfordm fs pdr ads luiubtbs. Nuom-
jd tbrfkmofds jb bmtrbior tdjos aos erozojos yoakfbmtds, y ba erd mds noaoho, y yo mds hofds,
um mkd fb jbtuvd y fb jkld< td, vom o vdavbr47
bsd fb portk ba ndrozm, eub um pumtd jb qukb-
hrb, ab jklb qub s. Ao sdakjorkjoj bs umo mbnb-
skjoj vktoa, nrbb Nsor. [ s, vofds o vdavbr,
sdstkbmb7 y rbspkro.
?233SXBMJO^ JBOHXKID, OJBF^ JB
LRIRBZB^ [ UUB XB^JDM ZXOFOX^O.
2833FBZXD^ ^DHXB BAMKUBA JBA FOX B^ AOOAZRXO JBA SRBHADJB N@KN@KAAOSK,BM AO SXDUKMNKOSRMBO JB KAOUB.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
35/85
IXRSD XDFBXDXB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA55
NBMZX
BM OM
Ba Irup
bqukp
otbmnk
kmerobs
pdsto q
jb aos f
jb ao rb
Fortm.
otbmnk
hbmbkn
pdhaoj
oablojd
@uoaaoi
Aos bfbribmnkos sdm kmjbtbmkhabs. Ad
sohb ba tnmknd bm bmebrfbro Luakm
Usqubz Nrjbmos jbsjb `onb 82 ods,
nuomjd aabi o ao pdsto jb soauj jb ^om-
to Auno, bm fbjkd jb aos hoaos jkrbntos y pbrjkjos
jb ^bmjbrd Aufkmdsd y ads morndtroknomtbs. [ ad
sohb o`dro fksfd qub ba aaomtd jb ao mko Gorao
Ekdrbaao, jb : ods, mds jbsbmnolo ads mbrvkds.
Gorakto tkbmb umo qubfojuro bm normb vkvo
pdr onbktb, jb sbiumjd irojd, y su fojrb ao `o
trojd nofkmomjd juromtb umo dro y fbjko jbjbsbspbronkm,jbsjb ba oablojd nosbrd jb @uk-
n`umtb.
Md tbmid JMK, pbrd oqu por o fks trbs klds
irotks Wjb ?3, 9 y : odsV y yo abs `om soavojd
ao vkjo jb naknds y bmebrfbjojbs oa ndrozm,
susurro su fojrb, Akakomo Ukano, qukbm tofpdnd
sohb abbr mk bsnrkhkr. Ebakzfbmtb, bm umds fkmu-
tds, ba aaomtd jb Gorakto sb vo noafomjd y Akakomo
nkbrro ads dlds, oirojbnkjo.
Oqu aabiom ads fs pdhrbs bmtrb ads pdhrbs,
o tdjds ads otbmjbfds skm ndhrorabs mojo, rbs-
pkro abmtd ba irom Luakm Usqubz, qukbm o jbso-
rrdaaojd roujds rbablds poro jbtbmbr `bfdrro-
ikos jb fbfdrko, ndsbr `brkjos bm ?3 fkmutds,
opaknor umibmtds ndm poaohros tkbrmos o mkds
y soavor bfhorozds ndfpaknojds. Bm ?;09, Luakm
aabi ndm umo fkskm fjkno jba `dspktoa jb Zd-
non`b o bstb pubhad bmtdmnbs rbnmjktd, bm nuydpubrtd jbsbfhornom ads outds y nofkdmbs aubid
jb nruzor ba rd @uoaaoio bmnkfo jb iromjbs hoa-
sos jb fojbro, o ?9 gf jb ao nkujoj jb Rn`kzo.
[d vkmb o bsto pdsto nuomjd `oho umo sdao
soao jb dhsbrvonkm y um ndmsuatdrkd, um orfo-
rkd, jds homnos y um bsnrktdrkd, mojo fs, nubm-
to Luakm fkromjd pdr ao pubrto osto jdmjb dy
@ONB 82 OD^, BA B^SBNKOAK^ZO LRAKM U^_RB\ ERB
RMD JB AD^ SXKFBXD^ BM OZBMJBX RMO SD^ZO BM
AD^ OD^ JB AO UKDABMNKO BMJBXK^ZO. IXONKO^ O R
SRLOM\O [ O AO O[RJO JBA IXRSD SOAFO^, OAA AB
@OM ^OAUOJD AO UKJO O NKBMZD^ JB SBX^DMO^.
RM @XDB _RB OABIXOAD^ JO^ BM ^OMZO ARNO
SXDFDNKM JB AO ^OARJ
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
36/85
IXRSD XDFBXD
sb `o abvomtojd umo ofpako soao jb otbmnkm,
umo eorfonko hkbm jdtojo, umo soao poro portds,
dtro jb royds P, jb Djdmtdadio y um soam poro
n`oraos fjknos.
O kmbs jb ads ods 03, sdad `oho >23 `ohk-
tomtbs bm ^omto Auno, ndadmds qub sb ovbmturo-
hom o vkvkr bm bstb auior qub tdjovo bro sbavo
skm norrbtbros, y qub pojbnom pknojuros jb sbr-
pkbmtbs vbmbmdsos, porosktdsks, naknds y tuhbr-
nuadsks. @dy vkvbm fs jb 0333 pbrsdmos oqu
y sbim aos nkeros jb ao kmjdhabiohab pdsto f-
jkno ao fktoj `om monkjd ironkos o qub Luakm
Usqubz otbmjk sus portds.
Sbrd bm oquba bmtdmnbs, qu sb `ono sdad skm
fbjknkmos bm fbjkd jb ao sbavo rbfdto4 Usqubz
driomkzoho tdrmbds jb ethda rbafpoid poro,
ndm ad qub poiorom ads luiojdrbs pdr ao kmsnrkp-
nkm, pdjbr ndfpror oaiumos nofkaaos. [ jbho
jbrkvor ads nosds irovbs o Zdnon`b y Zkmid Foro.
Rmo vbz, um jdfkmid jb ?;;3, nuomjd pdr oqu
md sb pdjo tromsktor pdrqub ads sbmjbrkstos tb
bfhdsnohom, adir qub umo fulbr ndm bfhorozd
bntpknd, qub somiroho y sb fdro, eubro bvonuo-
jo bm um `baknptbrd jb ao pdakno, ads sdajojds
mds jdmordm somirb. oav o ao fof, md oa hbhk-
td, bsd ad aofbmtd osto dy. Bs ao mkno vkjo qub
md pujd soavoiuorjor bm 82 ods.
[ bsd qub juromtb tdjo ao jnojo jb ads ;3
tuvd qub jdrfkr jbhold jb ao nofo lumtd ndm su
bspdso y sus jds `klos pbqubos, pdrqub tdjos
aos mdn`bs `oho hoaonbros y sus vbmtomos bx-padtohom. Oum os, Luakm pbrsbvbr bm ao pdsto,
pkjk um prontknomtb oa Fkmkstbrkd jb ^oauj y jb-
nkjk bstohabnbr umo oakomzo iomojdro.
Ebakzfbmtb yo bxksto ao bfprbso Irupd Soa-
fos y sus troholojdrbs eubrdm vkmkbmjd oa bstohab-
nkfkbmtd, ad qub fb pbrfktk `onbr ibstkdmbs. Euk o
ao bfprbso y abs bxpakqu tdjos mubstros norbmnkos
y qub sk mds oyujohom pdjofds `onbr umo ndm-
troprbstonkm y otbmjbrads ndm tdjd iustd. [ eub
hbmjknkm nuomjd Soafos sb ndmvkrtk bm mubstro
oakojo prkmnkpoa, nubmto Luakm. Ad prkfbrd eub ad
eumjofbmtoa< abs jdmordm bqukpds jb otbmnkm,
sdhrb tdjd umo fqukmo jb royds P. Ao bfprbso
vkd ba ndrolb jb bstb voakbmtb bspbnkoaksto bm soauj
y jbnkjk ndojyuvor su ibsto sdaktorko.
Aos prkfbros jdmonkdmbs eubrdm poro kf-
pabfbmtor ba aohdrotdrkd namknd. [ mdsdtrds
abs derbnkfds `onbr ba omaksks jb aohdrotdrkdjb tdjd ba pbrsdmoa jb Soafos, ads omaksks jb
somirb y jbtbntor bmebrfbjojbs ndmtoikdsos.
Baads vkbrdm mubstro bknkbmnko y mds jdmordm um
bniroed y fs bqukpds7 mk skqukbro ao nkujoj jb
Rn`kzo mk ao prdvkmnko jb Zdnon`b tbmom um ao-
hdrotdrkd os. ^k `uhkrofds bspbrojd oa fkmks-
tbrkd `osto o`drkto bstorofds sbmtojds, pbrd
tdjd eub ironkos o ao oakomzo ndm ao bfprbso prk-
Ao otbmnkm djdmtdaikno bs ao fbldr bm Rn`kzo.
ERK OA IXRSD SOAFO^ [ AB^ BPSAK_R ZDJO^ MRB^ZXO^NOXBMNKO^, [ _RB ^K MD^ O[RJOHOM SDJOFD^ @ONBXRMO NDMZXOSXB^ZONKM [ OZBMJBXAD^ NDM IR^ZD. [
ERB RMO HBMJKNKM NROMJD AO BFSXB^O ^B NDMUKXZKBM MRB^ZXO OAKOJO SXKMNKSOA
LRAKM U^_RB\ZNMKND BM BMEBXFBXO
50 XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA
NOFHKDJBHKJD OJDMONKDOSDXZB^ JSOAFO^, AOFJKNO JARNO JBABABU ^R JB OZBMNNDMUBXZNBMZXD J
JB ^OMZO
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
37/85
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA3
3;XOM^O
NOAAOD
@ K ^ Z D X K O
IXRSD XDFBXD
ojo. Sdr skmnrdmo, fkbmtros nrbno y fbldroho
o pdsto fjkno bm ^omto Auno, ba Bstojd kho
bmnkbmjd oa tbrrdrksfd bm ao zdmo.
O prkmnkpkds jb bstb skiad, ironkos oa Irupd
oafos tofhkm sb oaz y ofpak ao kmerobstrun-
uro jb soaos< ^dhrb tdjd ao soao jb Djdmtdad-
o, qub bs um auld, ba ofhkbmtb ad `kzd Soafos y
spbrofds qub ao oakomzo jurb fs ods. dhrb
djd pdrqub `dy Luakm ndfhotb, ndm yo um mu-
rkjd bqukpd fjknd, ndmtro ba jbmiub y ao kb-
rb oforkaao. Md bs sdad ^omto Auno< sdm tdjds
ds nosbrds jb ads oarbjbjdrbs jba Oatd @uoaaoio
ub tkbmbm bsto pdsto pdr nbmtrd mburaiknd. Sd-
aojds tom rbfdtds o fs jb 2 `dros nofkmom-
d bm pabmo sbavo ndfd ^`opolo, Sdrdmid y ads
ub nkrnumjom Ao Rmkm.
Fkbmtros tomtd, Luakm soab o rbspkror um
pdnd. @o `bn`d notorsks oa ndmtormds sus vkvbm-
nkos jb ads ods tdrfbmtdsds. Oeubro ad bmnubm-
tro Joysk Nohrbro Xdjriubz, umo jb aos fs om-
tkiuos vbnkmos jb ^omto Auno. Ba jdntdr Luakm
fb otbmjk nuomjd bsto pdsto bro um ofhkbmtb
pbqubktd jb fojbro, yd vkmb `onb 82 ods jb
Zkmid Foro nuomjd fk bspdsd aabi ndmfk-
id poro troholor ndfd sdajojdr bm Soafos jba
Bspkmd, nubmto Joysk. @onb nuotrd ods, tof-
hkm ironkos o bsto pdsto bqukpojo, sb soav jb
fdrkr jb umo ndabnkstktks oiujo. Oqu supkbrdm
otbmjbrfb, bvonuorfb y jorfb ba trotofkbmtd
pdsdpbrotdrkd. [ bs qub aos bfbribmnkos md
sb jbtkbmbm mumno. [ ba jdntdr Luakm Usqubz
skbfprb bst oa pkb jb nojo otbmnkm. Kmnomso-
hab, mknd, brdknd.
>23@OHKZOMZB^ ZBMO^OMZO ARNO BMAD^ OD^ 03. @D[^DM F^ JB 0 FKASDHAOJDXB^.
^OARJB^ RMD JB AD^^BNZDXB^ JB FO[DXOZBMNKM JBAIXRSD SOAFO^, NDMAO EKMOAKJOJ JBHXKMJOX OSD[D OAO^ SDHAONKDMB^ JBAO^ NDFRMKJOJB^F^ NBXNOMO^.
F^ JB 82 FKA^DAB^ KMUKXZK BAIXRSD SOAFO^BM B_RKSOFKBMZDFJKND SOXOBEBNZROX OMAK^K^JB IKMBNDADIO,DH^ZBZXKNKO,
RXDADIO [NOXJKDADIO.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
38/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD8
SXDIX
LUBM
BFSXB
Jb umo
bsnubao
sbabnnk
sbr port
Lvbmb
Ba ndabi
Hosojr
eub ba f
Juromt
su jkrbn
prdebsd
oaufmo
umo edr
ibstkm
bfprb
edrfor
Sos`f
qub sb
ndm xk
ebrko jb
rbpdrt
bmtusko
Bm luakd jba 83?8, aos n`knos jba ndabikd
Ldrib Hosojrb jba Noaaod sb jkvkjkbrdm
aos eumnkdmbs jb um bfprbmjkfkbmtd
qub sb aaoforo Sos`fkmos Eos`kdm
ndm tomto oujonko, kmtbakibmnko y ndfpobrksfd
qub bs mbnbsorkd ndmdnbraos omtbs, ndfd bm um
jbskab jb toabmtds3.
Bm oidstd jba od posojd, ao Eumjonkm Xd-
fbrd y Xomso driomkzordm umo ebrko jb vbmtos jb
ads prdybntds jb bfprbmjbjdrbs, bm Fkroadrbs. [
bsto ebrko pusd o prubho su bfpulb. Fun`os n k-
nos mumno `ohom kjd o Fkroadrbs. Aabvofds 83
pos`fkmos y `oho ndabikds prkvojds. Oa prkmnkpkd,mubstros fun`on`os jb ndabikd phaknd sb rb-
troom, sb pdmom tbfbrdsos erbmtb o aos dtros qub
`ohaom kmias, eromns. Sbrd eub akmjd nfd nd-
fbmzordm o vbmnbr sus tkfkjbnbs y sb ndmvbrtom
bm vbmjbjdros oujonbs erbmtb o ads turkstos7 abs
jbnom< sdfds aun`ojdros jb umo bsnubao phakno
y ao ibmtb sb kmnakmoho pdr baaos, rb Lbommkmb, ndm
pknorjo ndfpbtktkvo, pdrqub o su prdjuntd ab pu-
skbrdm um bfpoqub ndfd nolkto jb rbioad ndm
ba adid jba ndabikd y su bsadiom< Sos`fkmos Eos-
`kdm, bn`os pdr fomds n`oaonos.
Ojbfs usordm umo ikiomtdiroo poro rb-
soator qub umo oporbmtb norbmnko sdnkoa pubjb
ndmvbrtkrsb bm umo vkrtuj jb tbmonkjoj.
N@KNO^ NDM OIOAAO^
Ad qub fs fb kfprbskdm jb ao ebrko bm Fkroad-
rbs eub qub mojkb fb pbjo rbholo7 bm nofhkd on
tdjd ba fumjd mds jbno qub 83 sdabs bro fuy
nord y qubrom poior sdad 2 sdabs, pbrd abs ono-
fds vbr ao noakjoj, ao sbjo, nubmto Mdbako Nubvo.
Mdsdtros Wndm MdbakoV sdfds aos ofkiub-
ros, hofds jb oqu poro oaa, poro `onbr puhak-
nkjoj, osbiuro Forkhba Fbmjdzo. Nuomjd
eukfds o Fkroadrbs, mdsdtros fdjbahofds
poro pdjbr vbmjbr aos pos`fkmos y vbmjofds
hkbm `osto o ads turkstos nuyd kjkdfo md bmtbm-
jofds, nubmto ao rksubo Mdbako, qukbm paombo
sbr n`be y pdmbr su rbstouromtb.
[ eukfds mdsdtros aos qub puhaknofds
ba mbidnkd bm ba hadi jba ndabikd y bm ba Eonb-
hddg, okrfo ao ebstkvo Forkhba, qukbm qukbrb sbr
prdjuntdro jb rdpo, ironkos o bsto bxpbrkbmnko.
Ofhos iuorjom aos sbporotos jb ao edrfonkm
jb Xomso poro sbiukr opaknomjd sus bmsbomzos
fs ojbaomtb.
[d qukbrd bstujkor Kjkdfos. Nuomjd eukfds
o Fkroadrbs aos n`knos jb ndabikds portknuaorbsads ohaohom hkbm. Zofhkm qukbrd sohbr n`kmd y
ndrbomd, pdrqub fb iustom ads irupds y tbabmd-
vbaos jb bsb pos, sb rb ^`kraby Soaonkds, prkfbr
pubstd jb su soam, jbsjb qub pks um ndabikd.
[d tbmo qub ndmtor ad qub iomhofds. Bm
Fkroadrbs vbmjkfds tdjd, okrfo Fkaoirds, ao
kmomnksto qub qukbrb sbr bmebrfbro.
Aos oaufmos usordm aos `brrofkbmtos jb kmtbrmbt
poro prdfdnkdmorsb.
mbs Bfprbsorkds. Zdjd bfpbz ndm umo vkskto
jb um rbprbsbmtomtb jb Xomso, qub bvoau o 822
bsnubaos, poro vbr bqukpofkbmtd y iomos jb
roholor. [ jb bsos 822, qubjofds 0 qub rbnkhk-
fds noponktonkm bm tdjd ad qub bs sbr um ldvbm
bfprbsorkd, jbsjb ebhrbrd o lumkd jb bsb od,
medrfo Lbommkmb, qukbm osksto o Xomso pumtuoa-
fbmtb poro bsos noponktonkdmbs.
^br rbspdmsohab. ^br prdontkvd. Zbmbr prd-
ybnnkm o euturd. Zbmbr ao fbmtb ohkbrto. Zroho-
or bm bqukpd. Lbommkmb bro jkrbntdro y, o ao vbz,
aufmo pbrspknoz jb Xomso, y sb tdf ba prd-
ybntd ndfd umo mdvbjdso nruzojo pbrsdmoa.
Aubid, bm luakd, vkmd ba trohold jb hosb< ndm
o fobstro jba toaabr jb ndsturo, Naoro Uorkaaos, y
dm 90 oaufmos jb trbs soadmbs jb Zbrnbrd jb
^bnumjorko. Naoro jkrkio bsb omtkiud toaabr nuo-
rd `dros o ao sbfomo y jb bstos, jbnkjk jorab
jds `dros oa prdybntd y su vkskm jb kmmdvonkm.
Bm luakd, Xomso abs oanomz 8333 sdabs.
Eubrdm ?2 oaufmos aos qub sb ndfprdfbtkb-
dm o edmjd poro bmtrbaozor sus ohkakjojbs poro
o ndsturo bm ioso, qub bs fuy jknka y poro
o pbqubo bfprbso. B `knkfds umo bvoauonkm
jb fbrnojd ndfd mds `ohom bmsbojd y os
bs kmnuanofds o aos oaufmktos o `onbr su prbsu-
pubstd, o sohbr qu bs um pumtd jb bqukakhrkd bm
um prdjuntd qub rboaknbs, pdr blbfpad, jknb ao
jkrbntdro ndm ba tdmd jb umo ika bfprbsorko.
Ao jbnkskm jb baohdror pos`fkmos eub fb-jktojo. Srkfbrd pbmsordm bm n`oakmos, pbrd ba
akfo kmbstohab jb Akfo noadr y erd oatbrmmjd-
b aos jksuojk. Bm um bstujkd jb fbrnojd `oy
qub soakr o prbiumtor y eukfds ndm aos oaufmos o
Ioforro, o ads oarbjbjdrbs jba Noaaod, o ads fbr-
ojds, o ao porojkto jb ao ovbmkjo Orkno ndm Ukika
y tofhkm o Fkroadrbs, o iromjbs tkbmjos ndfd
^oio Eoaohbaao y Zdttus jb ^om Fkiuba, nubmto
OSXBMJKFD^ JB IB^ZKM BFSXB^OXKOA [O SDZBMNKOX AD^ ZOABMZD^ SOXZKNRAOXB^JB NOJO RMO. BA SXDIXOFO MD^ EDXF[ FDZKU O ^BX KMMDUOJDXB^ ^KBFSXB
LBOMMKMB @ROXKJKXBNZDXO JBA NDABIKD LDXIB HO^OJXB
Aos oaufmos bfpabordm ba fomuoa Ldvbm Bfprbsorkd poro sus naosbs.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
40/85
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA5
Mdsdtros rofds aos qub jkrkiofds ao prd-
junnkm y ad tdfofds bm sb rkd, ab jbjknhofds
kmnd `dros, vbmofds `osto bm vononkdmbs,
jknb Ybmjy Zdrrkaad, o qukbm bsto bxpbrkbmnko
b `o sbrvkjd poro sdor ndm sbr bfprbsorko jb
ortbros y zopotds. [d tbmo fun`d rbndrrkjd
dm ao fqukmo jb ndsbr, jbsjb ads 0 ods fk
hubakto fb bmsboho, rbnubrjo Akjko \ufobto,
qukbm qukbrb jbjknorsb oa jksbd jb fdjos.
[d b eohrknojd bm fk noso fks prdpkds n`o-
bnds, pdads, pomtoadmbs, eoajos, jknb ao nrbotkvo
Akjko, ndm umo sdmrkso jb posonoaab bsndaor. Bsto
bxpbrkbmnko abs `o ohkbrtd ao fbmtb y aos bspb-
omzos.
HOAOMNB EKMOA
Zbmbfds mkos qub vkvbm bm ndmtbxtds jknk-
bs, bm ads Horrondmbs d posom sktuonkdmbs jb
foatrotd eofkakor. Rmo jb mubstros n`knos pos
pdr bstd atkfd, pbrd prdybntds ndfd bstb abs
babvom ao outdbstkfo, abs pbrfktbm jbsnuhrkr
sus toabmtds. [ o`dro baao bst o norid jb tdjo
ao bsndato y bs fs sbiuro y jbnkjkjo, rbvbao ao
jkrbntdro Lbommkmb.
Oa kmoa jba prdybntd Lvbmbs Bfprbsorkds, ao
pbqubo Sos`fkmos Eos`kdm rbnupbr ads 8333
sdabs qub kmvkrtk Xomso y iomordm ?333 fs.
Ndm 58 ods jb eumjojd, ba ndabikd Ldrib Hoso-
jrb tbmo fqukmos jb ndsbr sbfkkmjustrkoabs
y o`dro, ndm ao pbqubo iomomnko, su jkrbntdro
ndfpror umo fqukmo zurnkjdro bspbnkoa poro
hdrjor pdads bm irom nomtkjoj.
Ba oprbmjkzolb md tkbmb um prbnkd, bs kmvoad-
rohab7 pdr bsd, eub fuy kfpdrtomtb ao edrfonkm
jb ao bfprbso qub opdst pdr mdsdtros, rbnd-
mdnb ao jkrbntdro, qub o`dro sb ndmskjbro umo
bfprbsorko qub `onb bsnubao.
os oaufmos jb ?: o ?5 ods jbfdstrordm su toabmtd tomtd poro ao prdjunnkm ndfd poro aos vbmtos.
IXRSD XDFBXD
?3ZK^RX
OXB_RKSO
@ K ^ Z D X K O
822B^NRBAO^, _RB ^BBMNDMZXOHOMBM AO \DMO JBKMEARBMNKO JBXOM^O, ERBXDMBUOAROJO^FKMRNKD^OFBMZBBM BA KMKNKD JBASXD[BNZD LUBMB^
BFSXB^OXKD^.
OSD[DB^ZB SXD[BNZD^B XBOAK\ NDMBA XB^SOAJD JBAO JKXBNNKMXBIKDMOA JBBJRNONKM JBANOAAOD.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
41/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD0
ZOAAB
DNRSO
JB FR
Bstb pr
portb j
rbspdm
jb ao bf
hbmbkn
pbrsdm
edrfon
bm troh
juromt
pdr od
tbrfkm
noponkt
bm tbf
ojfkmk
edrfor
bfprb
Bm ads jos jb vbromd, Xdso \ofdro
oyujoho o su bspdsd bm ba Jbsbfhor-
nojbrd Sbsqubrd Ortbsomoa Ba Eord,
sktuojd bm ba jkstrktd jb Ksaoy. Baao sb
bmnorioho jb omdtor ba pbsd jba pbsnojd y vbr
qub ba prdjuntd bst bm hubmos ndmjknkdmbs.
Ads jos jb kmvkbrmd, pdno bm qub ao pbsno bs
holo, nosk muao, Xdso sb jbjknoho o aos aohdrbs
jba `dior y o ads troholds fomuoabs. Fkbmtros
Norads Fdrm, su bspdsd jbsjb `onb 82 ods,
husnoho oaim non`ubad soavojdr.
Nuomjd Xdso bro pbqubo vbo o su ohubao
tblbr. Xbnubrjo qub ao fkroho jb fombro olbmo,
pubs md oiorr um nrdn`bt osto onb umds ods
nuomjd, o kmknkds jba 83??, aabi o su horrkd ao md-
tknko jb qub ao bfprbso Zksur jkntoro toaabrbs
dnuponkdmoabs irotuktds jb fonrof, hksutbro,
hdrjojd bm nkmto y pkmturo bm tbao. Jb kmfbjkotd
sb kmsnrkhk, pubs mbnbsktoho umo ontkvkjoj qub
ao rbaoloro y jbsorrdaaoro su nrbotkvkjoj bm fb-
jkd jba bstrs jb sus mbnbskjojbs fotbrkoabs.
Ba prkfbr toaabr bm ba qub fb kmsnrkh eub
fonrof, y ao bxpbrkbmnko fb bmnomt. ZK^RX
mds prdpdrnkdm tdjd ba fotbrkoa poro pdjbr
jbsbfpbormds jb fombro ptkfo. Ojbfs,
o trovs jb ads toaabrbs mds jkd ao dpdrtumkjoj,
jb sbmtkrmds tkabs, pdrqub pdjbfds vbmjbr ads
troholds qub vofds rboakzomjd, ndfbmto Xdso,
bmnomtojo. Ba bmtuskosto jbsbfpbd qub tuvd
Xdso bm ads toaabrbs ab jkd ao dpdrtumkjoj jb sbrndmvdnojo ndfd umo jb aos prdebsdros jb ads
toaabrbs jb hdrjojd bm nkmto, bm jkstkmtds `dro-
rkds y poro 83 pbrsdmos. Zofhkm bstuvb bm jds
fumknkpkds jb Zonmo jomjd naosbs jb tblkjd bm
nrdn`bt, bxpakno.
Zbmo qub pdmbrfb jbtrs jb aos oaufmos
poro bxpaknorabs posd o posd, pumtd pdr pumtd.
@ONB JD^ OD^, XD^O \OFDXO ^B KM^NXKHK BM
BA SXKFBX NKNAD JB ZOAABXB^ DNRSONKDMOAB^ JB
ZK^RX [ JB^NRHXK _RB, IX ONKO^ O AO UBMZO JB
FOMROAKJOJB^, SDJO IBMBXOX KMIXB^D^ SOXO
^R @DIOX. @D[ B^ FOB^ZXO JB BFSXBMJBJDXO^.
FRLBXB^ _RB OSXBMJBMO IBMBXOX SXD^SBXKJOJ
ZOAABXB^ FOMROAB^
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
42/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD03
Aos pbrsdmos qub sdfds zurjos `onbfds ads
pumtds oa rbvs qub ads jkbstrds. Sbrd ndm ao
prntkno y ao jbjknonkm tdjd sb pbrebnnkdmo,
okrfo ndm tbrmuro pulomtb.
NFD BFSB\ ZDJD4
O kmknkds jba 83??, ^`kraby ^oaos, lbeo jb Jbsorrd-
aad y Ndmtrda jb Ibstkm jba ^kstbfo Kmtbirojd
jb Ibstkm y Xbspdmsohkakjoj ^dnkoa jb Zksur y
ndm bxpbrkbmnko bm fomuoakjojbs, ab prdpdmb o
ao bfprbso rboakzor um pbqubd prdybntd jb vd-
aumtorkojd poro noponktor bm troholds fomuoabs oaos fulbrbs jb jds horrkds vbnkmds< Subrtd Xknd y
Ukaao ba Sbsnojdr. Jbspus jb ao ldrmojo aohdroa, o
portkr jb aos 53 p.f., ^ kraby lumtd ndm trbs ndf-
pobrds jb trohold Bfkakomd, Mojkbsgo y Gorbm
khom o ads horrkds o jor naosbs jb pkmturo bm tbao,
hdrjojd bm nkmto, fonrof, hksutbro, bmtrb dtrds.
Bm bstb fksfd od o sdaknktuj jb ao pdhaonkm jb
Fotoromk y Fdaabmjd ba prdirofo eub ofpakojd y
ndmtrotordm ndfd prdebsdros o Xdskto, Bakzohbt y
Zbkao, qukbmbs eubrdm aos oaufmos fs jbstono-
jos juromtb ba jkntojd jb ads toaabrbs dnuponkdmo-
abs bm ads OUK , Ukaao Ba Sbsnojdr y Subrtd Xknd, bm
bstb pbrkdjd sb noponkt o >53 fulbrbs.
Ao ondikjo eub tom iromjb qub ao bfprbso
jbnkjk kmndrpdror bstb prdybntd ndfd portb
jba paom jb Xbspdmsohkakjoj ^dnkoa 83?8. Os, sb
ndmtrot o nkmnd prdebsdrbs y sb bstohabnk qub
sbrom jds nknads oa od. Nojo nknad tkbmb nuotrd
nursds y oa trfkmd jb bstb sb rboakzo umo bxpd-sknkm bm ao paozo nbmtroa. Ao kjbo bs qub aos sb-
dros fubstrbm sus troholds, bxpakno Ofojdr
^oho, suhibrbmtb jba ^kstbfo Kmtbirojd jb Ibs-
tkm y Xbspdmsohkakjoj dnkoa jb Zksur.
Nohb fbmnkdmor qub ba prdybntd bfpbz
ndm 82 sbdros pdr horrkd, ontuoafbmtb `oy 203
fulbrbs qub portknkpom ontkvofbmtb jb bstds
toaabrbs. Ba prdybntd tbrfkmo bm noponktor o aos
oaufmos bm tbfos ndmtohabs y ojfkmkstrotkvds
poro edrfor umo pbqubo bfprbso.
AO IXOM KMUBX^KM
Sdr aos torjbs, jbspus jb tbrfkmor sus aohdrbs jba
`dior, Xdso sb jbjkno o sus fomuoakjojbs. Omtbs
jb bfpbzor pdmb fskno poro rbaolorsb. Bs bsbm-
nkoa tbmbr um edmjd fusknoa oirojohab. Nosk skbf-
prb pdmid hoaojos d fskno kmstrufbmtoa.
Ad qub fs jdfkmo bs ba tblkjd bm nrdn`bt
y ba hdrjojd bm nkmto. Oumqub tofhkm rboakzo
pkmtojd bm tbao, pkmturo bm hksndn`d y fonrof.
Aos pkbzos qub rboakzo aos vbmjb bm ba pubhad jb
Fotoromk, o trovs jb sus eofkakorbs y ofkids jb
su bspdsd. Bsto ontkvkjoj rbprbsbmto um kmirbsd
fbmsuoa jb oprdxkfojofbmtb ^/. ;33.
Nubmto qub su kmvbrskdmksto bs su bspdsd, a
ao oyujo ndm ba nopktoa poro ndfpror ba fotbrkoa.
Ojbfs, a bs ba bmnoriojd jba ndmtrda jb noak-
joj, ab jknb qu ndadrbs jbhb ndfhkmor, ab suikb-
rb fdjbads y ao oyujo o vbmjbr.
PKZD SOXO BA ERZRXD
@onb umds fbsbs, ndm ba opdyd jb Zksur, um
irupd jb fulbrbs qub portknkpordm jb bstb
prdybntd edrfordm ao bfprbso jb Ndmebnnkd-
mbs Zbxtkabs FBK^ (Fulbrbs Bfprbmjbjdros jb
Ksaoy). Ontuoafbmtb bsto bfprbso ndmebnnkdmo
ads n`oabnds, nofksbtos jbpdrtkvos y umkedrfbs
o Zksur. Ao kjbo bs qub ao bfprbso jb ndmebnnkd-
mbs nrbzno poro ndmvbrtkrsb bm mubstrd prkmnkpoaprdvbbjdr y, pdr qu md, bm prdvbbjdr jb aos
bfprbsos jb ao prdvkmnko y md tbmbr qub kr `osto
Orbqukpo, ndfbmto Ofojdr oho.
Xdso paombo, bm um euturd nbrnomd, edrfor
um toaabr jb tblkjd y hdrjojd bm nkmto y, os, sb-
iukr ndmtrkhuybmjd ndm ba prdirbsd jb su eofk-
ako y jb aos fulbrbs jb su ndfumkjoj.
Xdso \ofdro o`dro bs fobstro jb ortbs fomuoabs y paombo nrbor su prdpko bfprbso.
203JOFO^ JBFOZOXOMK [FDAABMJD ^DMBJRNOJO^ JBFDJD IXOZRKZDBM ZOAABXB^DNRSONKDMOAB^_RB AB^ SBXFKZBMIBMBXOX BFSABD^JKXBNZD^.
25JOFO^ JB AD^JK^ZXKZD^ JB OUK^,SRBXZD XKND [UKAAO BA SB^NOJDXERBXDM AO^SXKFBXO^ BM ^BXNOSONKZOJO^ BM
OAABXB^.
??0.5>3^DAB^ B^ BA FDMZD JB KMUBX^KM _RB ZK^RX @JB^ZKMOJD O AD^ ZOAABXB^ DNRSONKDMOAB^ J
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
43/85
IXRSD XDFBXDXB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA08
NXBBFD^ _RB OSD^ZOX SDX AO^ NDFRMKJOJB^ ADNOAB^B^ NDMZXKHRKX BM BA JB^OXXDAAD JBA SBX.
:3SXDFDNKDMB^ ZBMJX
BA SXDIXOFO NAL @ONKO
EKMOAB^ JBA 83?>.
203FRLBXB^ SOXZKNKSOM
BM AD^ ZOAABXB^
DNRSONKDMOAB^.
?0;SBX^DMO^ SOXZKNKSOXDM
BM BA SXDIXOFO SBX
SO^ BIRXD, OJBF^ JB
SDAKNO^ JB NOXXBZBXO^
[ JB ORZDSK^ZO^ JBA
MDXZB.
8:9FKA ^DAB^ OA OD KMUKBXZB
ZK^RX BM BA SXD[BNZD
^BFKAABXD JBSDXZKUD,
BM AO SXDUKMNKO
OXB_RKSBO JB K^AO[.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
44/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD0:
Bm ao jkvbrskjoj jb bfprbsos qub ndmedrfom ba
Irupd Xdfbrd tbmbfds um irom mfbrd jb
prdvbbjdrbs jb kmsufds y sbrvknkds, y bs portb
jb mubstro pdatkno ndrpdrotkvo edrtoabnbr bstos
rbaonkdmbs poro ba hbmbknkd futud y ba jb mubstrd pos.
Mubstro ndmvknnkm bs eovdrbnbr ba jbsorrdaad jb aos
ndfumkjojbs oa kmtbrkdr jba Sbr7 pdr baad, umo jb mubstros
prbdnuponkdmbs bs ao ndmtrotonkm jb prdvbbjdrbs adnoabs.
Hrkmjofds, jb bsto fombro, dpdrtumkjojbs poro qub babvbm
su mkvba jb vkjo y poro qub dhtbmiom kmirbsds rbmtohabs,
qub sb rbablbm bm um foydr pdjbr ojquksktkvd y umo fbldr
noakjoj jb vkjo.
SXDIXB^D
NDM HBMBEKNKDFRZRD
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
45/85
IXRSD XDFBXDIXRSD XDFBXD
??IXRSD SOAFO^
^OM FOXZM
@ K ^ Z D X K O
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA05
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
46/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD00
O^DNKON
NOXAD^ F
Sdhaojdrb
ao vkdabmnk
jba morndt
`osto ba 83
sbfhrohom
kmvojom tk
oakordm ndm
Irupd Soaf
edrfoakzor
nuatkvd oatb
eofkakos nd
sbfhror p
bm :90 bn
jbvdavkbrd
homnorkd b
rndrj< sda
y fbjkd, ab
bstujkds s
`klds, jbso
ndfumkjo
y o`dro qu
ehrkno, oak
ndmk bm b
fs jknkab
Nojo vbz qub Md Fbjkmo sb trbpo o
umo fdtd poro kr o troholor ao tkbrro,
sb suhb jbtrs jb a, Auno, su dtrd
puafm, su bspdso. Md aabi o Rn`k-
zo bm ?;02, ndm jujos y bspbromzos7 y Auno ad sk-
iuk jds ods jbspus, bmtrb fdmtoos erdmjd-
sos, sbrpkbmtbs oa onbn`d y jkspords o jksnrbnkm
bm ba Oatd @uoaaoio. Ukmkfds oqu jbsjb N`o-
n`opdyos poro sbfhror ndno7 o kmbs jb ads ods
03 nrbofds qub bsds nuatkvds mds sonorom jb
ao pdhrbzo, kmvojkfds tbrrbmds jb ao paomto Soa-
fos jba Bspkmd y eumjofds ba nbmtrd pdhaojdLds Norads Forktbiuk bm ?;09, nubmto Md,
ndm fkrojo otbmto, omtbs jb suhkrsb o dtro fdtd,
ndm Auno otrs, pdr supubstd, ohrozmjdad.
Sbrd bsto vbz Md md ao aabvo pdr ao zdmo rdlo y
jbmkiromtb jb `onb ?2 ods, nuomjd sb luiohom ao
pkba bmtrb sbmjbrkstos y morndtroknomtbs, bm ao for-
ibm jbrbn`o jba rd @uoaaoio. ^dhrbvkvkbmtbs of-
hds jb ads ods fs tdrfbmtdsds, ndmjunbm o`dro
pdr umo trdn`o okrfojo qub vo `osto sus ?2 `bnt-
rbos jb nuatkvd jb poafo onbktbro, bsos prdfkmbm-
tbs y ponknos paomtonkdmbs qub abs jbvdavkbrdm ao
ponkbmnko y ao poskm pdr ba prdirbsd jbsjb ba 833?.
Mdsdtrds nrkofds nkmnd `klds bm fbjkd jb ao
vkdabmnko, jba eubid nruzojd, jba fkbjd, `osto ba
od ;>. Ao ndno mds jkd jkmbrd enka, iomhofds
23 jaorbs pdr orrdho, umo `bntrbo joho 03
orrdhos y tbmofds trbs bntrbos7 pbrd tofhkm
mds orrukm ndfd pbrsdmos, jbspkaeorrhofds bajkmbrd, ao ndno otrob jbakmnubmnko y mds ndrrdf-
pk bso osdnkonkm ndm ads mornds7 vk fdrkr eofk-
akos bmtbros, rbnubrjo Md, oprbtomjd aos fomds
y fkromjd sus tbrrbmds qub ndakmjom ndm ads rds
Zdfs y Bspkmd. [ oirbio< Aubid pojbnkfds
aos brrojknonkdmbs jb ads ndnoabs `osto ba 8333,
y mds qubjhofds skm mojo, qubrofds nuatkvor
orrdz, pbrd mds fdrofds jb `ofhrb7 pdr bsd,
MD FBJKMO JKXKIK AO NDFRMKJOJ JB LD^
NOXAD^ FOXKZBIRK, BM RN@K\O, O EKMB^ JB AD^
OD^ ;3. BM B^O SDNO ERB UKZOA AO OAKOM\O NDM BA
IXRSD SOAFO^, _RB NOSONKZ NDFD BFSXB^OXKD^ O
OIXKNRAZDXB^ _RB ^REXKBXDM BA ZBXXDXK^FD.
BA FSBZR _RB @ONB NXBNAO^ SOAFO^ F^ ERBXZB^
NRAZKUD OAZBXMOZKUD
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
47/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD;3
IXONKO^ OA IXRSD SOAFO^ JBLOFD^RMO UKJO JB JDADX SOXO ^BX ABIOAB^,BFSXBMJBJDXB^ [ NRAZKUOFD^ SOAFOONBKZBXO BM 953 @BNZXBO^MD FBJKMOOIXKNRAZDX
83?3ERB BA OD BM _RB BA IXRSD SOAFO^ XBNKHK BA ^BIRMJDARIOX JBA SXBFKD O AO XB^SDM^OHKAKJOJ ^DNKOA [JB^OXXDAAD ^D^ZBMKHAB, DXIOMK\OJD SDX SBX 838?, SDX BASXD[BNZD LD^ NOXAD^ FOXKZBIRK.
tb kfoikmos ad qub eub poro mdsdtrds qub ao fks-
fo bfprbso qub kmvojkfds mds derbnkbro umo
atbrmotkvo qub mds nofhkoro ao vkjo4.
Ba 8; jb jknkbfhrb jb 833? forn ao `kstdrko
jb 28 eofkakos qub sdhrbvkvom bm ba jbsofpord
y ao kabioakjoj bm Lds Norads Forktbiuk. Soafos
jba Bspkmd ads rbuhkn y abioakz aos tkbrros qub
`ohom kmvojkjd, ironkos o ad nuoa, um od jbs-
pus, ndm ads pdhaojdrbs bmtuskosfojds ondr-
jordm um kmtbrnofhkd krrbskstkhab< sk yo tbmom
ba ttuad jb prdpkbjoj jb sus nosos, tofhkm
pdjom jbjknorsb oa trohold edrfoa, sdstbmkhab y
bmtohab qub `ono ao bfprbso. [ os, jb sbr ao
pkbjro bm sus zopotds, posofds o sbr noponkto-
jds pdr baads y o sbr sus sdnkds, tbmofds qub
bfhror aos poafos y mds ndfprorom ba erutd,
fb onubrjd qub `osto vkmd ba fkmkstrd jb Bnd-
mdfo, Sbjrd Sohad Gunzymsgk, o sbr tbstkid jb
bstd, nubmto yo skm tkfkjbz Auno, aubid jb ho-
orsb jb ao fdtd ndm umo aorio y akibro `dz qub
usom poro rbndibr ba erutd oatd jb ao poafo, qub
pubjb aabior o fbjkr ?8 fbtrds.
Oqubaao vbz, o prkmnkpkds jb skiad, pubstd
qub yo brom sulbtds jb nrjktd kmomnkbrd y jb
dmkomzo, baads bakikbrdm tofhkm sbr sulbtds jb
utdbstkfo. [ jbnkjkfds posor jb ndnoabrds o
poafknuatdrbs bm mubstrds prdpkds tbrrbmds jb
uatkvd, qub brom bm tdtoa umos 953 `bntrbos.
Bstd bro jblor umo vkjo jb jdadr poro qubrbr sbr
bioabs, bfprbmjbjdrbs7 oumqub, jb vbrjoj, oa
prkmnkpkd md eub enka, bmeotkzo Md.
BA UOADX JBA B^ERBX\D
mjustrkos jba Bspkmd, umo s uhskjkorko jba Irupd
Soafos, sb ndfprdfbtk o ndfprorabs ba prd-
juntd jb sus monkbmtbs paomtonkdmbs. Sbrd omtbs
jbhom noponktorsb ndm jksnkpakmo bm tnmknos jb
uatkvd, ebrtkakzonkm, ndsbn`o y somkjoj vbibtoa.
Ibstkpoafo, umo osdnkonkm jb oirmdfds qub
roholordm bm Soafos jba Bspkmd, sb bmnori jb
Nbmtrd jb prdjunnkm y oafonbmofkbmtd jb ao Osdnkonkm Lds Norads Forktbiuk.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
48/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD;8
bso edrfonkm tnmkno, skm ndhrorabs mojo. [, bm
bsb fdfbmtd, ndm tdjd o su eovdr, ba pumjdmdr
bstoho bm su nomn`o.
[ ba fbs jb dntuhrb jba 8338 bfpkbzd o
bfhror fk prkfbro paomto jb poafbro, nbrqukto
mdfs jb Soafos jb Bspkmd. Sbrd jbho tbmbr
ponkbmnko y bstd eub umo prubho jb rbskstbmnko fkaadmbs jb
jaorbs, y ebakzfbmtb mds jkbrdm nkmnd ods jb
ironko poro bfpbzor o poior. Ndm bstb jkmbrd
jqukrkbrdm ebrtkakzomtbs y sbfkaaos, ndmstruybrdm
jrbmolbs y oanomtorkaaos. O`drrordm y orrkbsiordm
ao vbz. Kmvkrtkbrdm > fka jaorbs pdr `bntrbo y
bfhrordm poafos bm :90 jb bsos `bntrbos.
Auno yo jbhb vdavbr o su noso poro prbporor
ba oafubrzd. Md ao aabvo bm su fdtd jb rbirbsd,
dfd skbfprb, y a vubavb poro ndmtkmuor ao nd-
bn`o. Lofs fb davkjor jb fk prkfbr erutd,
ub umo oabiro kmfbmso, eub jb >33 gkads y ao
dsbn`o ndmtkmu nojo ?3 jos bm kmvkbrmd. [ bm
rbs ods oprbmjkfds qub sk brbs troholojdr y
b fotos pdr tu prdybntd, pubjbs soakr ojbaomtb.
Zom ojbaomtb qub, ndm sus aofomtbs iomomnkos,os 28 eofkakos jb Lds Norads Forktbiuk bfpb-
ordm o poior su jbujo jbsjb ba 833: y ao nom-
baordm tdtoafbmtb bm sdad trbs ods y fbjkd
nuomjd tbmom jb paozd `osto ba 83?:). Eub um
ndrj ojfkrohab, tbmoz, ndmfdvbjdr, qub ndm-
dakjoho su kmjbtbmkhab pulomzo. [, ojbfs, pdr
u opdyd ndfprdfbtkjd y ndmstomtb, ao prdpko
bfprbso Soafos jba Bspkmd dhtuvd bm ba 83?3 ba
Ironkos o ao prdjunnkm jb poafo onbktbro, ao ndfumkjoj jb Lds Norads Forktbiuk o nrbnkjd bndmfknofbmtb.
?,>FKAADMB^ JBJAOXB^ ERB BASX^ZOFD _RB^DAKNKZOXDM AD^OIXKNRAZDXB^ OAHOMND JB NXJKZD[ _RB SOIOXDM BMZKBFSD XNDXJ< BM^DAD ZXB^ OD^ [
FBJKD.
:90@BNZXBO^ ^BRZKAK\OXDM SOXO^BFHXOX AD^SXKFBXD^ NRAZKUD^JB SOAFO ONBKZBXO.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
49/85
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA;:
Ba potrkorno oprdvbn`o um jbsnomsd bm ao eobmo poro abbrab um nubmtd
o su kld fbmdr. a bs portb jb ao fstkno eofkakor, jknb Md.
biumjd auior bm ba Srbfkd o ao Xbspdmsohkakjoj
^dnkoa y Jbsorrdaad ^dstbmkhab, jb Sbr 838?
[, os, prdmtd bstb pubhad jb Rn`kzo, qub om-
bs vkvo bm ao pdhrbzo bxtrbfo, kfpabfbmt su
dabikd, tuvd oiuo pdtohab, vkd abvomtorsb toaab-
bs jb norpkmtbro, hdjbiuktos, pomojbros, hdtk-
os y nofhk su kfoibm.
OSRMZOMJD OA ERZRXD
Ao ldrmojo jb trohold jb ao eofkako Fbjkmo
bfpkbzo o aos 93 o.f. O fbjkdjo, Auno abs
prbporo ba oafubrzd y o aos 2 ndmnauyb ba trohold,
poro rbndfbmzor oa jo skiukbmtb. Md o rbndik-
jd ads erutds jb ao poafo norimjdads bm ba adfd
jb um hurrktd y um nohoaad, lumtd ndm Jkskba, su kld
foydr jb 8: ods, qukbm `o bstujkojd Fbnmkno
Outdfdtrkz bm ba ^bmotk jb N`knaoyd, y Lds, qub
noho jb tbrfkmor ba ndabikd y bstujkor Ndmtohk-
joj. Zkbmb dtrd kld qub bst bstujkomjd Fbn-
mkno jb ao Srdjunnkm y umo `klo jb 83 ods qub
bstujkor Jbrbn`d. Ironkos oa Irupd Soafos y
a bseubrzd qub mds kmnuanordm pubjd poior ads
bstujkds o fks `klds. Mubstrd xktd sb jbhb o ao
umkm eofkakor, mds oyujofds futuofbmtb, ads
foydrbs poiorm aos norrbros jb ads fbmdrbs. [
bsd bs bm tdjd ba pubhad7 pdr blbfpad, ao `klo jb
fk vbnkmo, jb 83 ods, bstujko Kmibmkbro Nkvka bm
o Rmkvbrskjoj Ukaaorrboa jb Akfo.
[ bs qub tdjo ao ndfumkjoj jb Lds Norads
Forktbiuk bst prbporomjd o ao skiukbmtb ibmb-
onkm poro sbiukr kmvkrtkbmjd bm ba mbidnkd jb
o poafo onbktbro. Bstofds pbmsomjd bm pdmbrumo ehrkno qub sbo oakojo jba Irupd Soafos y
mubstrds `klds ao jkrkikrm, susurro Md, qukbm
vubavb o suhkrsb o su fdtd poro husnor dtro vbz
su bspdso, su hrozd jbrbn`d pbrsbvbromtb.
Zdjovo qubjo fun`d pdr ad qub aun`or (umo
pdsto fjkno, fbldrbs sbrvknkds), pbrd tofhkm oy
fun`o poafo poro rbndfpbmsor sus subds.
IXRSD XDFBXD
?8ZBPZKA SKRXO
SKRXO
@ K ^ Z D X K O
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
50/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD;5
SXDIX
Jbsjb
Zbxtka S
bm su km
nojbmo
jb 823
oaidjd
troholo
`bntrb
ndfpr
umd jb
fs km
y bfhab
Ba Idhk
jb Skur
jb ao ad
fomtbm
prdybnt
Bs bm aos foaos bm ads fdfbmtds fs
jknkabs, vuambrohabs d tdrfbmtdsds,
nuomjd sb ndmdnb o ads outmtknds ndf-
pobrds jb ruto.
Eub fuy jurd ba 83?8, kmibmkbrd, suerkfds
fun`d, rbnubrjo4 jknb Xoeoba ^dso Uan`bz,
oirknuatdr jb oaidjm, jb 5? ods, pojrb jb 9
`klds, ohubad jb 0 mkds y umd jb ads prkfbrds
hbmbknkorkds jba Srdirofo Skfo.
Bs ao pbdr nrksks qub rbnubrjd, pbrd rbskstk-
fds, Xoeoba, yo mds bstofds rbnupbromjd
ndmtbsto Ofojd ^omjdvoa, kmibmkbrd oirmd-
fd, jb :2 ods y osbsdr tnmknd jba prdirofo,
jbsjb `onb 0 ods.
, bstb od W83?>V ndmtrdaofds aos paoios, km-
ibmkbrd, pbrd ba od posojd, oy, md fb qukbrd
ondrjor7 ads kmsbntds sb ndfkbrdm aos shkaos jb
ao paomto y pbrj fs jb 5233 sdabs7 ebakzfbm-
tb qub md mds ohomjdmostb, kmib ndfbmto
Xoeoba, sbmtkfbmtoa, bm Nuro Fdrk, umd jb ads
jkstrktds fs pdhrbs jb Skuro.
Xoeoba ^dso tkbmb trbs `bntrbos y bs oaidjd-
mbrd jbsjb ads ods 93 y 03, nuomjd prdjuno
93 qukmtoabs pdr `bntrbo. Bm ba 83?8, sb rbski-
m o ao mkfo ndsbn`o jb 5 qukmtoabs pdr `bn-
trbo. No bm ao jbsbspbronkm, ebakzfbmtb qub
bstoho Ofojd, ndmebsor jbspus. Ofojd md
sdad bs ba kmibmkbrd qub ad noponkt, jbsjb ba8332, bm ba fombld tbnmkknojd jb ao skbfhro y
ndsbn`o, qub bst prbsbmtb bm ba 03% jba prd-
nbsd prdjuntkvd, ndjd o ndjd ndm a, skmd tof-
hkm su ndfpobrd kmndmjknkdmoa. Soro qub fb
bmtkbmjo, ao vkjo jba nofpd bs fuy eubrtb y md
eumnkdmo sk md `oy aozds jb ndfpojrbs, sk md
sdy umd fs jb baads, sk md bsnun`d sus prdhab-
fos, sk md vdy o ndmdnbr o sus eofkakos d vdy o
XOEOBA ^D^O B^ RM OIXKNRAZDX JB AO \DMO F^
SDHXB JB SKRXO , _RB ABUOMZO ^R BNDMDFO EOFKAKOX
BM HO^B OA OAIDJM SKFO, [ OFO JD ^OMJDUOA B^
BA KMIBMKBXD JBA SXDIXOFO SKFO _RB, JB^JB @ONB
DN@D OD^, AD O^B^DXO [ ZBNMKEKNO.
AO NOJBMO SXDJRNZKUOJB OIXKNRAZDX B KMIBMKB
SXDFDNKM JBA OAIDJM F^ EKMD
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
51/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD;0
us kbstos potrdmoabs, o sus nufpabods. O aos
2 jb ao torjb, tdjds sb tdfom su ioto Wum tkpd
jb n`kn`o jb ldroV bm ba nofpd y yd portknkpd.
[ ndm `ufkajoj< abs `bfds jojd noponktonkm
nmkno fdjbrmo, pbrd tofhkm oprbmjbfds jb
us aohdrbs jb ohdmofkbmtd omnbstroa, rbvbaor
Ofojd, aubid.
Ouib4 Jbspus, nojo4 Xbnupbronkm4
_u pos bsb 83?8 qub ndrt, pdr um fdfbm-
d, ba pbrdjd jb bstohkakjoj qub adir ba Srd-
irofo Skfo4
DXKIBM [ SBX^BUBXOMNKO
Ba kmibmkbrd Luakd Xdno bs ba jkrbntdr blbnutkvd
jba prdirofo. Soro bmtbmjbr ad qub pos `oy
qub sohbr qub ba prdybntd surik bm ?;;:, nuom-
jd aos aauvkos pdmom bm rkbsid ao prdjunnkm
jb bstb kmskfd oaidjm Wbm jnojos posojos,
ba fbldr jba fumjdV, drkumjd jba Sbr y tpkno-
fbmtb pkuromd. Oqubaao vbz ba Idhkbrmd Nbmtroa
jbstkm umo portkjo jb ?2 fkaadmbs jb jaorbs
poro edfbmtor ba nuatkvd oaidjdmbrd bm :3 fka
`bntrbos. Aostkfdsofbmtb, ao otbmnkm bm ba
ofpd eub jbknkbmtb y `bfds orrostrojd, pdr
bso kmbknkbmnko, umo jbujo jb ?: fkaadmbs jb
dabs, morro.
Md dhstomtb, aubid ba prdybntd eub rbtdfo-
jd pdr ba Idhkbrmd Xbikdmoa jb Skuro y bm ba
33: sb kmknk umo oakomzo jbnkskvo ndm Zbxtka
Skuro poro kmomnkor ao nojbmo prdjuntkvo oaid-
jdmbro. [ mds ndfprdfbtkfds o opdyor o ads
irknuatdrbs fs kmedrfoabs, o ads fs pdhrbs, ods qub md tkbmbm skqukbro umo noso jb fotbrkoa
mdhab, okrfo Xdno. Zbmo qub sbr um paom jb rb-
upbronkm sakjd y sb kmvdaunr bm ba prdnbsd
ads prdvbbjdrbs y dpbrojdrbs jb nrjktds. [
s, bm pdnds ods, ads fribmbs jb jbujo nof-
hkordm rojknoafbmtb. Rm ;2% jb oirknuatdrbs
ufpakbrdm ndm poior bsds nrjktds, eub kfprb-
kdmomtb!, nubmto Xdno.
Bstd babv ads ndstds y ba oirknuatd
vbmtorads, eub jbfoskojd hrusnd, p
bm ao qukmnbmo jb foyd, bm ao atkfo
tkvd, bm qub fojuro ao hbaadto.
@uhd umo fbrfo bm ba 23% jb
y sb rbjulbrdm ads nrjktds. Eub tro
nuomjd ba idapb bro fs eubrtb,
ndfpr ba pabktd. Nuomjd tdjds ad
mds nbrrordm aos pubrtos, pdrqub m
sdm ads oirknuatdrbs fs pdhrbs, ao
jkd ao sbfkaao ndm tdtoa ndmkomzo, n
^dm 8233 eofkakos, qub troholomtrbos, qub bstuvkbrdm o pumtd jb
rukmo. Jbmtrd jb ao nojbmo prdjun
so fomtuvd sus jds bsaohdmbs jb
kmomnksto y ndfd ndfprojdr. Sb
pdroa qub nosk mds aabvo o ao qukbh
skiuk opdrtomjd ads jbsbfhdasd
ndfpromjd ba prdjuntd7 y ba idh
pusd ba sdpdrtb dpbrotkvd< ads nd
JKNBM _RB AO SD[ AO ZNMKNO MD
LRMZO^, SBXD MD^@BFD^ JBFD^ZXO_RB B^ SD^KHAB RZXOHOLD NDMLRM[ BEKNKBMZB BMZXB
IDHKBXMD XBIKDRMO BFSX B^O SX
LRAKD XDNOJKXBNZDX BLBNRZKUD JBA SXDI
Nua eub ba sbnrbtd poro adiror um fombld
fs bknkbmtb y dpdrtumd4 _ub kjbakzofds ao
nortbro, tbmbfds oirknuatdrbs ndm ao nofksbto
jba Srdirofo Skfo pubsto, pdrqub ndmskiukb-
rdm umo osbsdro tnmkno pbrsdmoakzojo y prd-
juntds jb prdhojo bebntkvkjoj y noakjoj md sdad
bm oaidjm skmd bm dtrds nuatkvds qub qukskbrom
prdhor ndfd foz, fbmbstros, orrdz, olbs y eru-
toabs, osbiuro Xdno.
Jbsjb ba 833: sb vkvk umo btopo jb 0 ods jb
ndmsdakjonkm jba prdybntd y `osto umo hdmomzo
bfbribmtb. Sbrd ba kmeoustd 83?8 trold ndmskid
umo jbhonab ofhkbmtoa. Ba nuatkvd oaidjdmbrdrbspdmjb oa nakfo fs qub o poqubtbs tbnmdaik-
nds. Bm foyd jba 83?8, ao tbfpbroturo suhk bm 8
irojds pdr ba noabmtofkbmtd iadhoa y bsd eub eotoa,
ojunb Xdno.
Aos paoios sb bxpomjkbrdm ndm ba noadr qub md
jkd trbiuo. ^k omtbs sb opaknohom paoiuknkjos nojo
?2 jos, oqubaao vbz jbhom sbr utkakzorads nojo 2.
833:ERB BA OD BM _RB ^B UKUK RMOBZOSO JB NDM^DAKJONKM [@O^ZO RMO HDMOM\O BFBXIBMZB.
>;,;FKAFBZXD^ B^ AO ADMIKZRJ JBAOAIDJM SKFO, FBJKJO _RB MDZKBMB DZXD OAIDJM BM BA FRMJD.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
52/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD33
>33 @BNZXBO^ JB OAIDJM SKFO ^B ^BFHXOXDSOXO XBNRSBXOX^B JB AO NXK^K^ JBA OD O
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
53/85
XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA38
fdtds, ao adistkno. Jb 933 `bntrbos qub `oho
mtbs jba 83?8 poro sbfhror ba oaidjm pkfo, bstb
d sdad sb `o troholojd bm >33.
Xdno sdstkbmb< Ad mknd qub sohbfds bs
qub md pdjofds jblor qub sb pbrjkbro bstb oa-
idjm qub bs potrkfdmkd monkdmoa. Ba jkrbntdr
jba Srdirofo Skfo vkbmb jb umo eofkako jb oa-
idjdmbrds y bs tbstkid kba jb tkbfpds fbldrbs;,; fkafbtrds, qub md bmnubmtros
OSD[DZBPZKA SKRXOEKMOMNKO, BMZXBIOAO ^BFKAAO [NDFSXO RMSXDJRNZD ZOMBFHABFZKND _RBOSOXBNB BM BAB^NRJD XBIKDMOAJB SKRXO.
bm mkmim dtrd oaidjm bm ba fumjd. _ukz `oyo
oaiumds nbrnomds, ndfd ba bikpnkd, pbrd ba pkfo
bs bxtrodrjkmorkd y ad rbnaofom bfprbsos ndfd
Aondstb, rbforno Xdno. [ poro prdtbibr bstb
ohdabmid jb noakjoj pkuromo bst bm ao aun`o. Eb-
akzfbmtb bm ba 83?> mds `bfds rbnupbrojd y md
jblorbfds qub sb pkbrjo mubstrd pkfo, osbiuro.
EB [ NDMEKOM\O
Juromtb ao nrksks, ustbj mds jkd ao sbfkaao iro-
tks, pbrd sdad dn`d pbrsdmos mds qubjofds
ndm ba oaidjm bm Nuro Fdrk, kmibmkbrd, ba
rbstd sb nofhk pdr fkbjd oa iusomd rdsojd
Wao paoio qub fs jbvost ads nofpdsV, md4 [
froads o`dro, fkrom fks jkbz bntrbos qub sb
`om rbnupbrojd y qukbrbm vdavbr oa oaidjm.
Ads bspbrofds, kmib rb Xoeoba.
Ba nofpd bs ndfd ba ethda, pubs sk md orrkbs-
ios, md iomos7 y sk pkbrjbs, aubid ba nofpd tb
jo rbvomn`os sdmrb Ofojd, ndm ao ndmtoikd-
so eb qub fubvb qukmtoabs.
Xoeoba dso bs osbsdrojd y noponktojd bm ba fombld tbnmkknojd jb ao skbfhro y ndsbn`o.
IXRSD XDFBXD
?>
NDIB^O
AKFO
@ K ^ Z D X K O8233EOFKAKO^ ZXOHOLOMBM :333 @BNZXBO^IXONKO^ OASXDIXOFO SKFO.
7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012
54/85
XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3:
@DFD
JB SXD
Mbu Sb
oibmnk
ndm f
jb bxpb
hrkmjo
bfprbs
Xdfbrd
portknkp
jb @df
Srdvbb
Ndrpdro
jb brv
Ironkos
adir s
bstmjo
jb jds
fbldr
y dhtuv
noakkno
Ndrpdronkm Ibmbroa jb ^brvknkds ^.O.
husno `dfdadior o tdjos aos bfprb-
sos qub troholom poro ba Irupd Xd-
fbrd. ^u dhlbtkvd bs qub tdjds ads
prdvbbjdrbs tbmiom mkvbabs jb bxnbabmnko.
Bm bsto bvoauonkm, ba prdvbbjdr rbspdmjb
um nubstkdmorkd sdhrb ao sktuonkm kmomnkbro jb
ao bfprbso, aos dhakionkdmbs abioa