Predicting the Future of MLS LocationsTrey Belew, Brian Moore,

James Moore, and Mike Oczypok

Prediction

Current major US sports markets will end up as finalists

Our Guess:Phoenix

San Antonio

Austin

Oklahoma City

St. Louis

Memphis

Methodology

DataFrom: Census, American Community Survey, Wikipedia, Google

Used DataPopulation, Income, CBSA Codes, Lat/Lon, Team Locations

WhyPopulation and Income main predictors for expansion

Methodology Continued

OutliersCalculated outliers for MHI, MFI, PCI, and Total Population in order to

filterdown list of citiesFormula: Mean - 1.5*standard deviation

SiteScoreWeighted table of MHI, MFI, PCI, and Total PopulationEach factor given equal weight of 0.25

Current MLS CitiesCurrent MLS Cities

Predicting Future MLS Cities

Predicting Future MLS Cities

Notable Expansion CitiesPhoenix, Detroit, St. Louis

Increase Geographic ExposureMore teams in:Southeast, Midwest, and

Southwest

Comparing Currentand Expansion CitiesTakeaways

Every metro area with a Top 10 site

score already has a teamNYC and LA have two

Several areas suffer from alreadyhaving teams in the state

San Diego, Pittsburgh, San Antonio

Looking Back and Moving ForwardPrediction Limitations

Some expansion cities are too close to current cities to be feasible options forexpansion

Qualitative considerations such as between East and West divisions

Improving Future ModelUse CBSA Codes to filter out cities within a

certainrange of each other

Looking Back and Moving ForwardPrediction Limitations

Some expansion cities are too close to current cities to be feasible options forexpansion

Qualitative considerations such as between East and West divisions

Improving Future ModelUse CBSA Codes to filter out cities within a

certainrange of each other

Wrapping UpConclusion

Further expansion into Midwest and

Southwest

Source Data

Populations, Age, Gender, and Race BreakdownsProfile of General Population and Housing Characteristics: 2010 - U.S. Census

Income and Insurance InfoSelected Economic Characteristics - 2014 American Community Survey1-Year Estimates

MLS CitiesWikipedia.com

Latitude and LongitudeGoogle.com

Questions?