Redes Sociales vinculadas a Responsabilidad Social

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 Redes Sociales vinculadas a Responsabilidad Social por Andres Velasquez

Transcript of Redes Sociales vinculadas a Responsabilidad Social

 1. Redes est vinculada a las RESPONSABILIDAD cmo la SOCIAL Sociales 2. www.webbyawards.com FUENTE click en Winners BUSCAR x Categoras Vinculadas a Responsabilidad Social Desarrollo Sostenible (v2014) 3. por Andrs Velsquez para JMMF 4. La Responsabilidad Social y el Desarrollo Sostenible no dejan de captar el inters y la imaginacin en los negocios; lo que sola ser considerado un escaparate para las relaciones con la comunidad, est de hecho, ligado a cmo una empresa hace las cosas. Aunque suena como una exageracin, no lo es en absoluto!. Actualmente, existen miles de casos y/o campaas exitosas debidos a acciones en MEDIOS SOCIALES (desde 2003). en las REDES SOCIALES, Crear y Compartir Contenido consistente y atractivo (o divertido), contribuye con la Sensibilizacin en torno a un Negocio* si tiene un componente EDUCACIONAL explicito! 5. el contenido es la nueva publicidad 6. PROCESO Principal 7. COMUNICAR () ENGANCHAR (engagement) CONSTRUIR CONFIANZA (Reconocimiento, Posicionamiento, ) RECIBIR RECURSOS (monetizar) MEDIR (likes, favorites, ) INTERACTUAR CON INTERESADOS (comentar, conversar, ) COMPARTIR CONTENIDO CONSISTENTEMENTE (inbound) 8. ROLES Resultado de RRSS 9. PLATAFORMAS SOCIALES PARA RECOGER INFORMACION y HACER ESTUDIOS Inteligencia Investigacin Tendencias Innovacin INTERVENIR DESDE LO DIGITAL PARA Anlisis / Diagnostico Estrategia + Tctica Consultora Acompaamiento Facilitacin SITIOS WEB CON CONTENIDO / PARA APRENDIZAJE PARA LAS COMUNIDADES Complemento a la Facilitacin Espacios de Educacin abierta, gratuita, no formal, til SOCIAL MEDIA PARA BRANDING DE INICIATIVAS SOCIAL MEDIA PARA CANALIZAR DONACIONES SOCIAL MEDIA PARA B2B ENFOCADO EN ALIANZAS Comunicacin Posicionamiento Engagement (Enganche de Stakeholders) Partnerships (Alianzas con Stakeholders) Fundraising (Consecucin de Recursos) REDES SOCIALES PARA PUBLICAR ALCANCES Reportes Retroalimentacin Revisin o Evaluacin 10. FORMATOS Favoritos 11. Audio Fotografia Imagen Video Infografias Documentos Presentaciones Artculos 12. CANALES core 13. Google+ Facebook Linkedin Twitter Pinterest los Blogs son Hubs Slideshare Flickr Youtube Soundcloud 14. CASO(s) o Campaa > Pantallazo (+ Descripcin) cuando aplica 15. Vinculadas a Responsabilidad Social y/ /o Desarrollo Sostenible ATEGORIAS 16. asociaciones 17. asociaciones 18. asociaciones 19. asociaciones 20. asociaciones 21. asociaciones 22. cultural 23. Instituciones Culturales 24. Instituciones Culturales 25. Instituciones Culturales 26. Instituciones Culturales 27. activismo 28. activismo 29. activismo 30. activismo 31. activismo 32. activismo 33. activismo { { 34. activismo 35. activismo 36. activismo 37. activismo 38. activismo 39. activismo 40. activismo 41. activismo 42. activismo 43. activismo freedomtomarry.orgs What makes a gay soldier different from a straight soldier? 44. ADLs Imagine a World Without Hate by ADL on BC4Us Birth Control Myths by Legwork on 45. Tourette Syndrome Foundations Surrender Your Say Stockholm Prides Go West by Brutal Simplicity Twitter Dress by Deportivo Organ Donor Foundation's The Exchange by Stuff We Have Done Seek Volunteers This Space has been Volunteered to Promote Volunteering by Leo Burnett I want my NBNs Abbot Internet by Reality Check Minddrives Social Fuel by Deportivo by Creative Work bench The Gift of Waters 4 Years Old Bucket List by DDB 46. non-profits 47. Organizacionescaritativas /SinAnimodeLucro 48. Organizacionescaritativas /SinAnimodeLucro 49. MISCELANEOS CaseStudies Organizacionescaritativas /SinAnimodeLucro 50. Organizacionescaritativas /SinAnimodeLucro 51. Organizacionescaritativas /SinAnimodeLucro 52. Organizacionescaritativas /SinAnimodeLucro 53. Organizacionescaritativas /SinAnimodeLucro 54. Organizacionescaritativas /SinAnimodeLucro 55. Organizacionescaritativas /SinAnimodeLucro 56. Organizacionescaritativas /SinAnimodeLucro 57. Organizacionescaritativas /SinAnimodeLucro 58. Organizacionescaritativas /SinAnimodeLucro 59. green 60. VERDE 61. VERDE 62. VERDE DEMASIADO BUENA! (click en la imagen) 63. VERDE (click en la imagen) 64. VERDE 65. VERDE 66. VERDE 67. VERDE 68. CSR 69. ResponsabilidadSocial Corporativa 70. ResponsabilidadSocial Corporativa -Campaa- 71. ResponsabilidadSocial Corporativa 72. ResponsabilidadSocial Corporativa 73. ResponsabilidadSocial Corporativa -Campaa- 74. ResponsabilidadSocial Corporativa -Campaa- 75. ResponsabilidadSocial Corporativa 76. ResponsabilidadSocial Corporativa 77. MULTI- NACIONALES & + 78. FUENTE> 79. FUENTE> 80. FUENTE> 81. FUENTE> 82. FUENTE> 83. Noticias 84. the first social same-sex marriage grafitti General (case study) 85. passion project from one second to the next smarter cities challenge 86. too young to die 87. the change list turning the internet red hands on search 88. try it 89. REFERENTES 90. plataformade campaas 91. bestpractices pbs.org 92. Revista 93. Juego 94. Int.Organizations 95. NGO 96. Comedy 97. ...serviciode"entradas"en lneaquepermitealos organizadoresdelevento planificarelproyecto, venderentradas, gestionareventosy publicarlosenredes sociales! 98. News 99. The Salvation Army is a Christian denominational church and international charitable organization structured in a quasi- military fashion. The organization reports worldwide membership consisting of soldiers, officers and adherents known as Salvationists. Its founders sought to bring salvation to the poor, destitute and hungry by meeting both their "physical and spiritual needs running charity shops, operating shelters for the homeless, and providing disaster relief and humanitarian aid to developing countries. 100. is a website operated that provides a free petition tool for millions of users and hosts sponsored campaigns for organizations. 101. Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Head, Bugaboo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP and Beats Electronics (Beats by Dr. Dre). The concept was founded in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA; the pair sought to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of (RED) money. 102. GlobalConferences 103. movement Girl Effect s a movement based on the unique potential of adolescent girls to end poverty for themselves and the world. Its about getting girls on to the global development stage and driving massive resources to them. It is based on the common belief in the field of International Development that when given the opportunity, girls and women are more effective at lifting themselves and their families out of poverty, thereby having a multiplier effect within their villages, cities, and nations. 104. charitablegivings 105. NGO SOCIAL MEDIA CASEs 106. Personalidades deNegocios 107. NGO 108. Seven generation sustainability is an ecological concept that urges the current generation of humans to live sustainably and work for the benefit of the seventh generation into the future.[citation needed] It originated[citation needed] with the Iroquois - Great Law of the Iroquois - which holds appropriate to think seven generations ahead (about 140 years into the future) and decide whether the decisions they make today would benefit their children seven generations into the future. 109. deMultinacionales pbs.org 110. Is an international, non-governmental, and non-profit organization that has been devoted to building "simple, decent, and affordable" housing, a self-described "Christian housing ministry," and has addressed the issues of poverty housing all over the world 111. VISIBILIZAR! lo que queremos o lo que hacemos 112. ASSOCIATIONS http://www.webbyawards.com/winners/2014/web/general-website/associations CULTURAL http://www.webbyawards.com/winners/2014/web/general-website/cultural-institutions ACTIVISM http://www.webbyawards.com/winners/2014/web/general-website/activism NON-PROFIT http://www.webbyawards.com/winners/2014/web/general-website/charitable-organizationsnon-profit GREEN http://www.webbyawards.com/winners/2014/web/general-website/green CSR http://www.webbyawards.com/winners/2014/web/general-website/corporate-social-responsibility CSR Campaigns http://www.webbyawards.com/winners/2014/interactive-advertising-media/campaign-categories/corporate-social-responsibility-campaigns ACTIVISM & PUBLIC SERVICE (II) http://www.webbyawards.com/winners/2014/social/social-content-and-marketing/public-service-activism ACTIVISM & PUBLIC SERVICE (I) http://www.webbyawards.com/winners/2014/online-film-video/general-film-categories/public-service-activism ACTIVISM & PUBLIC SERVICE Channel http://www.webbyawards.com/winners/2014/online-film-video/video-channels-and-networks/public-service-activism-channel SOCIAL* http://www.webbyawards.com/winners/2014/mobile-apps/all-devices/social-tablet-all-other-devices COMMUNITY* http://www.webbyawards.com/winners/2014/web/general-website/community FUENTES 113. ANDRES VELASQUEZ [email protected] 114. cmo la RESPONSABILIDAD SOCIAL esta VINCULADA a las Redes Sociales