PowerPoint Presentation

THE SHOPPING GIANT

THE SHOPPING GIANT

company was founded in 1975 by Amancio Ortega and Rosala Mera.MAIN BRAND OF INDITEX GROUPWORLDS LARGEST APPAREL RETAILER

HISTORY

PRODUCTS

Low cost business model first-class image, second-class production and third-rateprice.

placePresent in over 30 different countries

PROMOTION

KEY FACTORS FOR ZARAS SUCESS

Great design

World class production facilities

Low cost business model first-class image,second-class production and third-rateprice.

HIGH VELOCITY SHIPPING

CUSTOMER Centricity

ONLINE EXPANSION

PRODUCT DEVELOPMENT & INNOVATION

Would Zaras model work for other retailers ?

Smooth integration of operation & business strategy

What can Zara do to ensure successful growth around the world while maintaining the same level of speed and instant fashion?

Second central distribution centerShopper marketing

disclaimerCREATED BY ABHISHEK PATHAK, IIT ROORKEE, DURING A MARKETING INTERNSHIP WITH PROF. SAMEER MATHUR, IIM LUCKNOW .