Post on 20-Jan-2017
L’AVIE Your happiness is our honor
Mission statement
Who are we
Why are we unique
Who are customers
Organization Flow Chart
CEO
CUSTOMER SERVICE MANAGER
Nguyen Thi Hong Nhung
HUMAN RESOURCE MANAGER
Nguyen Phuong Ngoc
MARKETING MANAGERBui Thi Minh Ngoc
CUSTOMER SERVICE REP SECURITY GUARD ClerkCASHIER &
ACCOUNTANT
•Free consulting service•L’avie events
CUSTOMERS SERVICE
MARKETING STRATEGY
• Internet• Word of mouth• Sale-off• Golden customer
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• New brand• Just in Saigon• 2 showrooms
• Famous brand• Around Vietnam• 10 showrooms
• Advertise on television, internet radio channel, maganize or newspaper.
• Open showrooms near to maternity hospitals• We are analyze and develop the new market in
other province or city. • Variety goods and low-price.• Use profit to open new showrooms.
Marketing Strategic Planning
HUMAN RESOURCEo Estimating total number of employeeso Recruiting employee for each positiono Training trial employees for 1 montho Salary/Pay rate
General area of concern: Competitive marketSpecific problem:• L’avie is a new company• Competitors have more experience in the market• Difficult to attract new customer
Solution:• Extremely good customer service• High quality product, competitive price• Strong promotion activities
First solution will be implemented: Extremely good customer service:• Consulting service• Polite and courteous manner of employees• Professional working style
Day of starting to implement the solution: 01/06/2012
Day of the problem be solved: 01/12/2012
ACTION PLAN
Extra benefit from company profit
Insurance
Three days off per month
Triple pay rate in special day
Vacation/travel/reward
Special treatment for pregnant employees
WORK LIFE BALANCE
CODE OF ETHICOur management policy is clear and is communicated to all of its consumers and employees.
•Code of ethic (for employees)
•Code of ethic (for consumers)
L’AVIE THANK FOR
YOUR LISTENING !!!