Post on 21-Jul-2016
Strategic Management
Dwita Sastiyana326445
Muhamad Ahnaf Lubab327440
Sekar Ayu Kinanti326330
Woro Nugraheni326005
Alien Akmalia326010
A conceptual discussion
Universitas Gadjah MadaFaculty of Economics and BusinessMagister Sains
Are these statements strategy?
1.My strategy is to internationalize2.My strategy is to consolidate my industry3.My strategy ramp up my R&D budget4.My strategy is to outsource more of my
production
Definition of strategy
Operational Effectiveness & Strategy
Strategy Rests on Unique Activities
Competitive Strategy is about being different
The Origins of Strategic Position : 1. variety based positioning2. needs based positioning3. access based positioning
Strategy Rests on Unique Activities
A Sustainable strategic position requires trade-offs
Trade-offs arise for three reasons :
A Sustainable strategic position requires trade-offs
Fit Drives Both Competitive Advantage & Sustainability
• Strategy is about combining activities• The importance of fit• Types of fit :
- simple consistency between each activity (function) and the over all strategy
- occurs when activities are reinforcing- optimization effort
Fit Drives Both Competitive Advantage & Sustainability
The Strategy Concept :Five Ps For Strategy
Strategy as Plan
Some sort of consciously intended course of action, a guideline (or set of guidelines)
to deal with a situation
The Strategy Concept :Five Ps For Strategy
Strategy as Plan•Strategies characteristics:
Made in advance of the actions to which they apply
Develop consciously and purposefully•As plan, strategies may be:
GeneralSpecific
The Strategy Concept :Five Ps For Strategy
• Strategy take us into realm of direct competition• Where threats and feints and various other
maneuvers are employed to gain advantage.
Strategy as Pattern
•Strategy focuses on action•Also introduce another important phenomenon
in organization, that of convergence, the achievement of consistency behavior
The Strategy Concept :Five Ps For Strategy
The Strategy Concept :Five Ps For Strategy
Strategy as Position
A means of locating an organization in what organization theorists like to call an “environment”To look at organization in contextSpecifically in their competitive environment
The Strategy Concept :Five Ps For Strategy
Strategy as Perspective
Its content consisting not just of chosen position, but of an ingrained way of perceiving the worldSuggest above all the strategy is concept.
Strategies About what?
Letak Strategi dalam Perusahaan
Elemen-elemen Strategi
Contoh Staging 1
Contoh Staging 2
Penerapan Strategi
• Perusahaan IKEA
Several aspects of the concept of strategy:
1. Strategy as a theory The examples of firms that have developed and
implemented appropriate & inappropriate theories:
2. Strategy and competitive advantage
What it might mean to compete successfully
Successful strategy by Grant
3. Strategy and a firm’s mission
A firm’s mission a firm’s theory of how to compete successfully & gain competitive advantages is based on its mission.
Relationship between a firm’s mission, its objectives, strategies & strategies & tactics:
4. Strategy and the setting within which a firm operates
• Most successful strategic theories address 4 aspects of the setting within which a firm operates:1. Strengths2. Weaknesses SWOT analyses3. Opportunities 4. Threats
Multiple Roles of Strategy
Evolution of strategic management: dominant themes
Terima Kasih
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself,you will succumb in every battle”
― Sun Tzu, The Art of War, Special Edition