Presenta/ Carlos Muñoz 4S

UURGENCIA EMOCIONAL

Un modelo de ventas basado en la psicología del consumidor

Back 2_basics

Back 2_basics

FENÓMENO ANÁLISIS TEORÍA

VENDER

Back 2_basics

Back 2_basics

COMPRAR

Presenta/ Carlos Muñoz 4S

2FORMAS DE COMPRAR

Un nuevo modelo para entender la psicología del consumidor

13

—Dan Heath and Chip Heath

Switch— How to Change Things When Change Is Hard.

14

Urgencia Circunstancial vs Urgencia Emocional

PRODUCTO EXTRAORDINARIO

!

+ . !

EXPERIENCIA DE COMPRA

EXTRAORDINARIA

Extraordinary. Design thinking: Product Developer

Pitch: Active marketing

AD Man

Experience: Showman

Sales Strategist

Presenta/ Carlos Muñoz 4S

EEXPERIENCIA DE COMPRA

EXTRAORDINARIAOperar comercialmente para generar urgencia emocional

Extraordinary means product developer.

Precio—

Valor—

Lo que quiero—Lo que hay—

Con lo que me conformo—

Demanda del pasado—

Precio—

Valor—

Lo que quiero—Lo que hay—

Con lo que me conformo—

Demanda del futuro—

GRUPO 4S CONCEPTO INICIALBRANDING

12

THE TRULY OPEN KITCHEN——

THE TRULY OPEN KITCHEN——

Extraordinary means product developer.

Extraordinary means product developer.

Extraordinary means product developer.

-Ability to see what others don’t!-Pain killer !-Unicorn hunter

Extraordinary means active marketing.

WHEN BUYERS KNOW MORE THAN SELLERS…

!

-SELLERS ARE NO LONGER PROTECTORS OF

INFORMATION !

THEY ARE THE CURATORS

cm4s.wordpress.com

WHEN I WANTSOMETHING

I JUST TAKE IT.

RELATIONSHIP STATUS

–

Single

In a Relationship

Engaged

Married

It’s Complicated

In an Open Relationship

SINGLE

IN A RELATIONSHIP OPEN

IT’S COMPLICATED

Extraordinary means product developer.

Extraordinary means active marketing.

Extraordinary means product developer.

Extraordinary means active marketing. !!

-Curator!-Viral concept generation!- Social listening

Extraordinary means experience showman.

MY HOME——

MY BUILDING——

MY LIFE——

A NEW DIMENSION

IN URBAN LUXURY LIVING

A NEW DIMENSION

IN URBAN LUXURY LIVING

05

SKYCUBE—— HAS IT ALL

OBJECT LIBRARY—— SKY LOUNGE —————-

PUB, GAME & KARAOKE ROOM——-

NONSTOP GYM———————

INFINITE POOL & SPA————-

—————————————— PARTY LIVING ROOMS

& GUEST SUITES————————

GRUPO 4S

17

CONCEPTO INICIALBRANDING

®

!———FRACTIONAL BEACH PROPERTY

———————MIAMI CONDO—

————THE YACHT—————

APPS FOR MY NEW LIFE. ———THE NEW DIMENSION IN LUXURY LIVING ——

E L L U G A R Q U E T R A N S F O R M A R ÁL A V I D A E N M É R I D A

CABONORTE

EL LUGAR QUE TRANSFORMARÁ

LA VIDA EN MÉRIDA

Extraordinary means product developer.

Extraordinary means experience showman.

Extraordinary means product developer.

-Memorable experiences.!-Concept design. !-Have a life outside of your product.

Extraordinary means sales strategist.

Speed is the new black.

Old is the new new.

Extraordinary means product developer.

Extraordinary means sales strategist.

Extraordinary means product developer.

-Fast & Forever

Extraordinary. Design thinking: Product Developer

Pitch: Active marketing

AD Man

Experience: Showman

Sales Strategist

Extraordinary means product developer.

Extraordinary means product developer.

Extraordinary means product developer.

Extraordinary means active marketing.

Extraordinary means product developer.

Extraordinary means experience showman.

Extraordinary means product developer.

Extraordinary means sales strategist.

4SGRUPO 4S

10

PROPUESTA ESTRATÉGICAPLANEACIÓN

WE HELP DEVELOPERS CONQUER MARKETS THROUGH STRATEGY ——

®

SOMOS EXPERTOS EN ESTRATEGIA COMERCIAL

PARA EL RAMO INMOBILIARIO

WINNERS OF THE NATIONALS 2014.

FIRST COMPANY OF THE RGVBA TO RECEIVE A MARKETING AWARD

!· Best International Marketing Campaign 2014

WINNERS OF STAR AWARDS.

!· Best Marketing 2013 · Best Experience 2013 .Best Showroom 2014

.Best print ad 2014

4S Marketing Awards

carlos@grupo4s.com