Modelos de negocio en Internet: modelos para emprender

115
Modelos de negocio en Internet modelos para emprender Esteban Romero Frías estebanromero.com [email protected]

description

Conferencia sobre "Modelos de negocio en Internet: modelos para emprender". Segunda parte del taller Emprendedores 2.0, organizado por la Cátedra Bancaja Jóvenes Emprendedores. Adaptado de la presentación "Internet Business Models": http://www.slideshare.net/eromerof/internet-business-models-10136405 11 de enero de 2012. Facultad de Ciencias Económicas y Empresariales, Universidad de Granada. Adapta

Transcript of Modelos de negocio en Internet: modelos para emprender

Page 1: Modelos de negocio en Internet: modelos para emprender

Modelos de negocio en Internet

modelos para emprender

Esteban Romero Friacuteasestebanromerocom

erfugres

Las metaacuteforas no han cambiado

Modelos de negocio en Internet

Reference Top 10 dot-com flops by Kent German at httpwwwcnetcom1990-11136_1-6278387-1html

1999-2001 Webvancom supermercado onlineIPO $375 M Gran inversioacuten en infraestructura Valoracioacuten $1200 M Problemas crecimiento muy raacutepido maacutergenes pequentildeos

1998-2000 Petscom tienda de mascotas IPO $825 M Gran inversioacuten en publicidad Problemas logiacutestica peacuterdidas en cada venta

1998-2001 Kozmocom tienda onlineSin IPO $280 M Problemas elevados costes de logiacutestica para distribuir productos de escaso valor

1999-2000 govWorkscom relaciones con municipiosSin IPO $60 M Documental Startupcom Problemas gestioacuten interna

NASDAQ COMPOSITE

Graacutefico Yahoo Finance

bull ldquoModelo de negociordquo maacutes habitual consigue mucho traacutefico que luego averiguaremos como hacemos el dinero Por lo general la fuente de ingresos era la publicidad

bull El mercado perdioacute en dos antildeos $5000 M

bull Otros casos

bull Boocom inversioacuten de $188 M en 6 meses para vender moda online Quiebra en mayo de 2000

bull GeoCites Yahoo la adquiere por $3500 M en febrero de 1999 Cierra en octubre de 2009

bull eToys precio por accioacuten de 80 doacutelares en mayo de 1999 Quiebra en febrero de 2000 La accioacuten vale menos de un dolar

bull Terra y Lycos (caso espantildeol)

bull Algunos supervivientes Amazon eBay Yahoo

bull Se sientan las bases para el desarrollo de la Web 20

BURBUJA COM

bull Se proporcionan servicios gratuitos si bien para acceder a mayores prestaciones es preciso pagar una cuota

bull Claves iquestcuaacutento gratis y cuaacutento pagando iquestPor queacute servicios estaacute dispuesto a pagar el consumidor Una vez que se paga por un servicio puede ser difiacutecil dar marcha atraacutes iquestPor queacute servicios pagaacuteis en Internet

bull Casos Flickr Dropbox Slideshare Wikispaces Evernote Gmail Google Apps iquestotros

MODELO FREEMIUM

bull Para acceder a los servicios o productos es necesario pagar una suscripcioacuten (mensual anual etc)

bull Claves dar valor antildeadido al cliente para que pague por algo por lo que habitualmente no suele pagar fidelar al cliente a traveacutes del uso

bull Casos Netflix Spotify (combina modelo Freemium)

MODELO SUBSCRIPTION

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 2: Modelos de negocio en Internet: modelos para emprender

Las metaacuteforas no han cambiado

Modelos de negocio en Internet

Reference Top 10 dot-com flops by Kent German at httpwwwcnetcom1990-11136_1-6278387-1html

1999-2001 Webvancom supermercado onlineIPO $375 M Gran inversioacuten en infraestructura Valoracioacuten $1200 M Problemas crecimiento muy raacutepido maacutergenes pequentildeos

1998-2000 Petscom tienda de mascotas IPO $825 M Gran inversioacuten en publicidad Problemas logiacutestica peacuterdidas en cada venta

1998-2001 Kozmocom tienda onlineSin IPO $280 M Problemas elevados costes de logiacutestica para distribuir productos de escaso valor

1999-2000 govWorkscom relaciones con municipiosSin IPO $60 M Documental Startupcom Problemas gestioacuten interna

NASDAQ COMPOSITE

Graacutefico Yahoo Finance

bull ldquoModelo de negociordquo maacutes habitual consigue mucho traacutefico que luego averiguaremos como hacemos el dinero Por lo general la fuente de ingresos era la publicidad

bull El mercado perdioacute en dos antildeos $5000 M

bull Otros casos

bull Boocom inversioacuten de $188 M en 6 meses para vender moda online Quiebra en mayo de 2000

bull GeoCites Yahoo la adquiere por $3500 M en febrero de 1999 Cierra en octubre de 2009

bull eToys precio por accioacuten de 80 doacutelares en mayo de 1999 Quiebra en febrero de 2000 La accioacuten vale menos de un dolar

bull Terra y Lycos (caso espantildeol)

bull Algunos supervivientes Amazon eBay Yahoo

bull Se sientan las bases para el desarrollo de la Web 20

BURBUJA COM

bull Se proporcionan servicios gratuitos si bien para acceder a mayores prestaciones es preciso pagar una cuota

bull Claves iquestcuaacutento gratis y cuaacutento pagando iquestPor queacute servicios estaacute dispuesto a pagar el consumidor Una vez que se paga por un servicio puede ser difiacutecil dar marcha atraacutes iquestPor queacute servicios pagaacuteis en Internet

bull Casos Flickr Dropbox Slideshare Wikispaces Evernote Gmail Google Apps iquestotros

MODELO FREEMIUM

bull Para acceder a los servicios o productos es necesario pagar una suscripcioacuten (mensual anual etc)

bull Claves dar valor antildeadido al cliente para que pague por algo por lo que habitualmente no suele pagar fidelar al cliente a traveacutes del uso

bull Casos Netflix Spotify (combina modelo Freemium)

MODELO SUBSCRIPTION

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 3: Modelos de negocio en Internet: modelos para emprender

Modelos de negocio en Internet

Reference Top 10 dot-com flops by Kent German at httpwwwcnetcom1990-11136_1-6278387-1html

1999-2001 Webvancom supermercado onlineIPO $375 M Gran inversioacuten en infraestructura Valoracioacuten $1200 M Problemas crecimiento muy raacutepido maacutergenes pequentildeos

1998-2000 Petscom tienda de mascotas IPO $825 M Gran inversioacuten en publicidad Problemas logiacutestica peacuterdidas en cada venta

1998-2001 Kozmocom tienda onlineSin IPO $280 M Problemas elevados costes de logiacutestica para distribuir productos de escaso valor

1999-2000 govWorkscom relaciones con municipiosSin IPO $60 M Documental Startupcom Problemas gestioacuten interna

NASDAQ COMPOSITE

Graacutefico Yahoo Finance

bull ldquoModelo de negociordquo maacutes habitual consigue mucho traacutefico que luego averiguaremos como hacemos el dinero Por lo general la fuente de ingresos era la publicidad

bull El mercado perdioacute en dos antildeos $5000 M

bull Otros casos

bull Boocom inversioacuten de $188 M en 6 meses para vender moda online Quiebra en mayo de 2000

bull GeoCites Yahoo la adquiere por $3500 M en febrero de 1999 Cierra en octubre de 2009

bull eToys precio por accioacuten de 80 doacutelares en mayo de 1999 Quiebra en febrero de 2000 La accioacuten vale menos de un dolar

bull Terra y Lycos (caso espantildeol)

bull Algunos supervivientes Amazon eBay Yahoo

bull Se sientan las bases para el desarrollo de la Web 20

BURBUJA COM

bull Se proporcionan servicios gratuitos si bien para acceder a mayores prestaciones es preciso pagar una cuota

bull Claves iquestcuaacutento gratis y cuaacutento pagando iquestPor queacute servicios estaacute dispuesto a pagar el consumidor Una vez que se paga por un servicio puede ser difiacutecil dar marcha atraacutes iquestPor queacute servicios pagaacuteis en Internet

bull Casos Flickr Dropbox Slideshare Wikispaces Evernote Gmail Google Apps iquestotros

MODELO FREEMIUM

bull Para acceder a los servicios o productos es necesario pagar una suscripcioacuten (mensual anual etc)

bull Claves dar valor antildeadido al cliente para que pague por algo por lo que habitualmente no suele pagar fidelar al cliente a traveacutes del uso

bull Casos Netflix Spotify (combina modelo Freemium)

MODELO SUBSCRIPTION

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 4: Modelos de negocio en Internet: modelos para emprender

Reference Top 10 dot-com flops by Kent German at httpwwwcnetcom1990-11136_1-6278387-1html

1999-2001 Webvancom supermercado onlineIPO $375 M Gran inversioacuten en infraestructura Valoracioacuten $1200 M Problemas crecimiento muy raacutepido maacutergenes pequentildeos

1998-2000 Petscom tienda de mascotas IPO $825 M Gran inversioacuten en publicidad Problemas logiacutestica peacuterdidas en cada venta

1998-2001 Kozmocom tienda onlineSin IPO $280 M Problemas elevados costes de logiacutestica para distribuir productos de escaso valor

1999-2000 govWorkscom relaciones con municipiosSin IPO $60 M Documental Startupcom Problemas gestioacuten interna

NASDAQ COMPOSITE

Graacutefico Yahoo Finance

bull ldquoModelo de negociordquo maacutes habitual consigue mucho traacutefico que luego averiguaremos como hacemos el dinero Por lo general la fuente de ingresos era la publicidad

bull El mercado perdioacute en dos antildeos $5000 M

bull Otros casos

bull Boocom inversioacuten de $188 M en 6 meses para vender moda online Quiebra en mayo de 2000

bull GeoCites Yahoo la adquiere por $3500 M en febrero de 1999 Cierra en octubre de 2009

bull eToys precio por accioacuten de 80 doacutelares en mayo de 1999 Quiebra en febrero de 2000 La accioacuten vale menos de un dolar

bull Terra y Lycos (caso espantildeol)

bull Algunos supervivientes Amazon eBay Yahoo

bull Se sientan las bases para el desarrollo de la Web 20

BURBUJA COM

bull Se proporcionan servicios gratuitos si bien para acceder a mayores prestaciones es preciso pagar una cuota

bull Claves iquestcuaacutento gratis y cuaacutento pagando iquestPor queacute servicios estaacute dispuesto a pagar el consumidor Una vez que se paga por un servicio puede ser difiacutecil dar marcha atraacutes iquestPor queacute servicios pagaacuteis en Internet

bull Casos Flickr Dropbox Slideshare Wikispaces Evernote Gmail Google Apps iquestotros

MODELO FREEMIUM

bull Para acceder a los servicios o productos es necesario pagar una suscripcioacuten (mensual anual etc)

bull Claves dar valor antildeadido al cliente para que pague por algo por lo que habitualmente no suele pagar fidelar al cliente a traveacutes del uso

bull Casos Netflix Spotify (combina modelo Freemium)

MODELO SUBSCRIPTION

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 5: Modelos de negocio en Internet: modelos para emprender

NASDAQ COMPOSITE

Graacutefico Yahoo Finance

bull ldquoModelo de negociordquo maacutes habitual consigue mucho traacutefico que luego averiguaremos como hacemos el dinero Por lo general la fuente de ingresos era la publicidad

bull El mercado perdioacute en dos antildeos $5000 M

bull Otros casos

bull Boocom inversioacuten de $188 M en 6 meses para vender moda online Quiebra en mayo de 2000

bull GeoCites Yahoo la adquiere por $3500 M en febrero de 1999 Cierra en octubre de 2009

bull eToys precio por accioacuten de 80 doacutelares en mayo de 1999 Quiebra en febrero de 2000 La accioacuten vale menos de un dolar

bull Terra y Lycos (caso espantildeol)

bull Algunos supervivientes Amazon eBay Yahoo

bull Se sientan las bases para el desarrollo de la Web 20

BURBUJA COM

bull Se proporcionan servicios gratuitos si bien para acceder a mayores prestaciones es preciso pagar una cuota

bull Claves iquestcuaacutento gratis y cuaacutento pagando iquestPor queacute servicios estaacute dispuesto a pagar el consumidor Una vez que se paga por un servicio puede ser difiacutecil dar marcha atraacutes iquestPor queacute servicios pagaacuteis en Internet

bull Casos Flickr Dropbox Slideshare Wikispaces Evernote Gmail Google Apps iquestotros

MODELO FREEMIUM

bull Para acceder a los servicios o productos es necesario pagar una suscripcioacuten (mensual anual etc)

bull Claves dar valor antildeadido al cliente para que pague por algo por lo que habitualmente no suele pagar fidelar al cliente a traveacutes del uso

bull Casos Netflix Spotify (combina modelo Freemium)

MODELO SUBSCRIPTION

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 6: Modelos de negocio en Internet: modelos para emprender

bull ldquoModelo de negociordquo maacutes habitual consigue mucho traacutefico que luego averiguaremos como hacemos el dinero Por lo general la fuente de ingresos era la publicidad

bull El mercado perdioacute en dos antildeos $5000 M

bull Otros casos

bull Boocom inversioacuten de $188 M en 6 meses para vender moda online Quiebra en mayo de 2000

bull GeoCites Yahoo la adquiere por $3500 M en febrero de 1999 Cierra en octubre de 2009

bull eToys precio por accioacuten de 80 doacutelares en mayo de 1999 Quiebra en febrero de 2000 La accioacuten vale menos de un dolar

bull Terra y Lycos (caso espantildeol)

bull Algunos supervivientes Amazon eBay Yahoo

bull Se sientan las bases para el desarrollo de la Web 20

BURBUJA COM

bull Se proporcionan servicios gratuitos si bien para acceder a mayores prestaciones es preciso pagar una cuota

bull Claves iquestcuaacutento gratis y cuaacutento pagando iquestPor queacute servicios estaacute dispuesto a pagar el consumidor Una vez que se paga por un servicio puede ser difiacutecil dar marcha atraacutes iquestPor queacute servicios pagaacuteis en Internet

bull Casos Flickr Dropbox Slideshare Wikispaces Evernote Gmail Google Apps iquestotros

MODELO FREEMIUM

bull Para acceder a los servicios o productos es necesario pagar una suscripcioacuten (mensual anual etc)

bull Claves dar valor antildeadido al cliente para que pague por algo por lo que habitualmente no suele pagar fidelar al cliente a traveacutes del uso

bull Casos Netflix Spotify (combina modelo Freemium)

MODELO SUBSCRIPTION

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 7: Modelos de negocio en Internet: modelos para emprender

bull Se proporcionan servicios gratuitos si bien para acceder a mayores prestaciones es preciso pagar una cuota

bull Claves iquestcuaacutento gratis y cuaacutento pagando iquestPor queacute servicios estaacute dispuesto a pagar el consumidor Una vez que se paga por un servicio puede ser difiacutecil dar marcha atraacutes iquestPor queacute servicios pagaacuteis en Internet

bull Casos Flickr Dropbox Slideshare Wikispaces Evernote Gmail Google Apps iquestotros

MODELO FREEMIUM

bull Para acceder a los servicios o productos es necesario pagar una suscripcioacuten (mensual anual etc)

bull Claves dar valor antildeadido al cliente para que pague por algo por lo que habitualmente no suele pagar fidelar al cliente a traveacutes del uso

bull Casos Netflix Spotify (combina modelo Freemium)

MODELO SUBSCRIPTION

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 8: Modelos de negocio en Internet: modelos para emprender

bull Para acceder a los servicios o productos es necesario pagar una suscripcioacuten (mensual anual etc)

bull Claves dar valor antildeadido al cliente para que pague por algo por lo que habitualmente no suele pagar fidelar al cliente a traveacutes del uso

bull Casos Netflix Spotify (combina modelo Freemium)

MODELO SUBSCRIPTION

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 9: Modelos de negocio en Internet: modelos para emprender

bull Los sitios web venden publicidad basados en los elevados niveles de visitas que reciben

bull Actualmente los grandes motores de buacutesqueda y las redes sociales ofrecen valor antildeadido al poder segmentar de forma muy precisa a los usuarios en funcioacuten de caracteriacutesticas personales

bull Casos Google Facebook Twitter

MODELO ADVERTISING

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 10: Modelos de negocio en Internet: modelos para emprender

bull Los sitios afiliados generan traacutefico y lo derivan a empresas a traveacutes de recomendaciones revisiones de productos etc

bull Claves La confianza de los lectores y ser capaces de llegar a un puacuteblico objetivo apropiado

bull Casos Illuminated Mind ShoeMoney DIY Themes

MODELO AFFILIATE

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 11: Modelos de negocio en Internet: modelos para emprender

bull Pago por contenidos iTunes algunos perioacutedicos revistas cientiacuteficas

bull Donaciones Wikipedia Creative Commons (aunque son entidades sin aacutenimo de lucro)

bull Regalos virtuales Facebook Gifts

bull Subastas eBay

bull Cupones Groupon

bull Clubes privados de compra Buy Vip Vente-Privee

OTROS MODELOS

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 12: Modelos de negocio en Internet: modelos para emprender

Google ofrece 4000 millones de euros

por Groupon en 2010

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 13: Modelos de negocio en Internet: modelos para emprender

Google ofrece 4000 millones de euros

por Groupon en 2010RECHAZADA

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 14: Modelos de negocio en Internet: modelos para emprender

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 15: Modelos de negocio en Internet: modelos para emprender

Graacutefico Yahoo Finance

ldquoGroupon Inc raised $700 million after increasing the size of its initial public offering becoming the largest IPO by a US Internet company since Google Inc raised $17 billion in 2004 ldquo Reuters

Valor actual13000 M $

(soacutelo 5 acciones en bolsa)

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 16: Modelos de negocio en Internet: modelos para emprender

CLUBES PRIVADOS DE COMPRA

Modelo de negocio Descuentos muy importantes Oferta limitada en el tiempo Tribus de consumidores Enviacuteo personalizado de informacioacuten Fuerte cadena de suministro y logiacutestica Acuerdos con los fabricantes (maacutergenes de negocio)

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 17: Modelos de negocio en Internet: modelos para emprender

CLUBES PRIVADOS DE COMPRA

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 18: Modelos de negocio en Internet: modelos para emprender

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 19: Modelos de negocio en Internet: modelos para emprender

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 20: Modelos de negocio en Internet: modelos para emprender

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 21: Modelos de negocio en Internet: modelos para emprender

INGRESOS POR EMPLEADO EN EMPRESAS DE INTERNET

Viacutea 37signalscom (2010)

Twitter

Yahoo

eBay

Facebook

Amazon

Google

Craiglist

2010

iquest

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 22: Modelos de negocio en Internet: modelos para emprender

CRAIGLIST [Granada]

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 23: Modelos de negocio en Internet: modelos para emprender

Cambiando modelos

de negocio

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 24: Modelos de negocio en Internet: modelos para emprender

SPOT ESTRELLA DAMM FORMENTERAPOR THE ESTRELLA DAMM

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 25: Modelos de negocio en Internet: modelos para emprender

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 26: Modelos de negocio en Internet: modelos para emprender

La transformacioacuten interna se tuvo que hacer raacutepido en cuatro antildeos Para muchos pareciacutea un plazo largo pero estuvimos a punto de destrozar la marca Kodak ha tenido que reinventarse

Cualquier industria con un alto margen de beneficio debe sentirse en peligro Con el carrete vivimos asiacute y se acaboacute Hay que pensar en el futuro porque ese mundo ya no volveraacute

Antonio M Peacuterez consejero delegado mundial de Kodak

Mientras en Flickr 51 millones de usuarios han

publicado 6000 millones de fotografiacuteas

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 27: Modelos de negocio en Internet: modelos para emprender

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 28: Modelos de negocio en Internet: modelos para emprender

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 29: Modelos de negocio en Internet: modelos para emprender

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 30: Modelos de negocio en Internet: modelos para emprender

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 31: Modelos de negocio en Internet: modelos para emprender

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 32: Modelos de negocio en Internet: modelos para emprender

Imagen The New Yorker copy httpwwwnewyorkercomimages20080331p233080331_r17224_p233jpg

ldquoThe Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers when AOL Inc bought the influential news website in February according to a lawsuit filed on Tuesdayrdquo

Reuters Apr 12 2011Venta a AOL por $ 315 M

Modelo periodistas + blogueros

ldquoSi quieren o no bloguear es su opcioacuten Nadie va a llamarles para decirles que blogueen no se crean expectativas no hay plazos Hay mucha gente que no lo entiende porque es un nuevo modelo no comprenden por queacute hay personas que bloguean gratis o por queacute actualizan la Wikipedia sin cobrar o su muro de Facebook Comunicar es el nuevo entretenimiento de la gente Es una nueva fuente de autorrealizacioacutenrdquo

El Paiacutes 16 oct 2011

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 33: Modelos de negocio en Internet: modelos para emprender

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 34: Modelos de negocio en Internet: modelos para emprender

Stephen Elop CEO de NokialdquoNuestra plataforma se estaacute quemandordquo

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 35: Modelos de negocio en Internet: modelos para emprender

EL COSMONAUTA

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 36: Modelos de negocio en Internet: modelos para emprender

EL COSMONAUTA

Crowdfunding3757 productores y 502 inversores

Hasta la fecha 462340euro Faltan 90000euro

Trabajo en redes en todas las fases no soacutelo

en promocioacuten

No se vende ldquousordquo sino una experiencia

Creative Commons

Multiplataforma

Invitacioacuten al remix

Repercusioacuten en medios

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 37: Modelos de negocio en Internet: modelos para emprender

WAZE

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 38: Modelos de negocio en Internet: modelos para emprender

WAZE

ldquoThe navigable data market is a huge market and our current business model involves selling our data set (maps traffic etc) to relevant third

parties while keeping the service free for individual usersrdquo

Waze FAQ

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 39: Modelos de negocio en Internet: modelos para emprender

Modelos de negocio y

las profesiones

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 40: Modelos de negocio en Internet: modelos para emprender

bull 91 utiliza redes sociales 76 Facebook 53 Twitter 48 LinkedIn

bull 68 ha contratado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para contratar a los candidatos

39 Dan una impresioacuten positiva de su personalidad y de su capacidad organizativa

36 perfil sustentado en cualificaciones profesionales

36 el muestra que el candidato es creativo

33 Muestra soacutelidas capacidades comunicativas

33 El perfil muestra que el candidato es completo

34 El candidato cuenta con buenas referencias publicadas por otros

24 el candidato ha recibido premios y galardones

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks at httpblogrepplercom20110927managing-your-online-image-across-social-networks

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 41: Modelos de negocio en Internet: modelos para emprender

bull 69 ha rechazado alguacuten candidato tras ver su informacioacuten en las redes sociales

bull Razones para rechazar a los candidatos

11 publicacioacuten de fotos inapropiadas

11 publicacioacuten de comentarios inapropiados

9 publicacioacuten de contenido de los candidatos sobre bebidas

10 publicacioacuten de contenido de los candidatos sobre consumo de drogas

11 publicacioacuten de comentarios negativos sobre su anterior empresa

11 muestra de habilidades comunicativas pobres

10 formulacioacuten de comentarios discriminatorios

13 mentiras relativas a sus cualificaciones

7 compartir informacioacuten confidencial de su empresa o empleador previo

LAS REDES SOCIALES EN LOS PROCESOS DE SELECCIOacuteN

Referencia Managing Your Online Image Across Social Networks athttpblogrepplercom20110927managing-your-online-image-across-social-networks

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 42: Modelos de negocio en Internet: modelos para emprender

Practica el Ego Searching buacutescate en Google

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 43: Modelos de negocio en Internet: modelos para emprender

Algunas claves

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 44: Modelos de negocio en Internet: modelos para emprender

The Eight Pillars of Innovation ( Google) by Susan Wojcickiat

OPEN INNOVATION

The Eight Pillars of Innovation by Susan Wojcickiat at httpthinkwithgooglecomquarterlyinnovation8-pillars-of-innovationhtml

1- Have a mission that matters

2- Think big but start small

3- Strive for continual innovation not instant perfection

4- Look for ideas everywhere

5- Think big but start small

6- Share everything

7- Be a platform

8- Never fail to fail

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 45: Modelos de negocio en Internet: modelos para emprender

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 46: Modelos de negocio en Internet: modelos para emprender

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 47: Modelos de negocio en Internet: modelos para emprender

The feat which was accomplished using a collaborative online game called Foldit is also one giant leap for citizen science mdash a burgeoning field that enlists Internet users to look for alien planets decipher ancient texts and do other scientific tasks that sheer computer power cant accomplish as easily

People have spatial reasoning skills something computers are not yet good at Seth Cooper a UW computer scientist who is Foldits lead designer and developer explained in a news release Games provide a framework for bringing together the strengths of computers and humans

GAMES

ldquoVideo-game players have solved a molecular puzzle that stumped scientists for years and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseasesrdquo

iexclonly in 10 days

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 48: Modelos de negocio en Internet: modelos para emprender

The game is not only an interesting intellectual challenge allowing you to use your problem-solving skills feel for protein shapes and whatever biochemical knowledge you have to obtain a solution to each puzzle but it also provides a unique society of players driven by both individual and team rivalry with an overall purpose of improving the game and the results achieved A body of knowledge has been built up in the Wiki by contributions from players and ideas are constantly fed back to the game designersrdquo []

[] You may be aware that we asked for accreditation for the Foldit Contenders Team within the article rather than being named individually

Many of the people playing the game are known only by their user name even within a team

I would be grateful if you could refer to me as mimi rather than using my full name

GAMES

Gamers solve molecular puzzle that baffled scientists by Alan Boyle at httpcosmiclogmsnbcmsncom_news201109167802623-gamers-solve-molecular-puzzle-that-baffled-scientists

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 49: Modelos de negocio en Internet: modelos para emprender

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 50: Modelos de negocio en Internet: modelos para emprender

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 51: Modelos de negocio en Internet: modelos para emprender

Licencias Copyright Creative Commons Software Libre

OPEN KNOWLEDGE

Remix Copiar Compartir Reutilizar

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 52: Modelos de negocio en Internet: modelos para emprender

GEOLOCATION amp AUGMENTED REALITY

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 53: Modelos de negocio en Internet: modelos para emprender

GEOLOCATION amp AUGMENTED REALITY

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 54: Modelos de negocio en Internet: modelos para emprender

BIG DATA

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 55: Modelos de negocio en Internet: modelos para emprender

SOCIAL ENTREPRENEURSHIP

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 56: Modelos de negocio en Internet: modelos para emprender

Para concluir

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 57: Modelos de negocio en Internet: modelos para emprender

Tuacute idea no vale ldquonadardquo si no la pones en praacutectica

Si no puedes llevarla a cabo compaacutertela

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 58: Modelos de negocio en Internet: modelos para emprender

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 59: Modelos de negocio en Internet: modelos para emprender

IKB 3 Monochrome blue sans titre (1960) de Yves Klein

(1928-1962)Centre Pompidou

Visualizacioacuten

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 60: Modelos de negocio en Internet: modelos para emprender

Creatividad

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 61: Modelos de negocio en Internet: modelos para emprender

Interdisciplinariedad

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 62: Modelos de negocio en Internet: modelos para emprender

iquestY hoy que rol te toca desempentildear

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 63: Modelos de negocio en Internet: modelos para emprender

ldquoLa pelota que arrojeacute cuando jugaba en el parque auacuten no ha tocado el suelordquo

Dylan Thomas

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres

Page 64: Modelos de negocio en Internet: modelos para emprender

URL estebanromerocom

facebook Esteban Romero Friacuteas

twitter polisea

email erfugres