Nokia Case Presentation

CONFIDENTIAL

St. Xavier’s College KolkataLogistics & Supply Chain Management

1

ABOUT THE COMPANY

Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki .

Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with 128,445 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 50.7 billion and operating profit of 5.0 billion as of 2008.

It is the world's largest manufacturer of mobile telephones: its global device market share was about 38% in Q3 2009, at the same level as in Q3 2008 and in Q2 2009.

Nokia has sites for research and development, manufacture and sales in many countries throughout the world. As of December 2008, Nokia had R&D presence in 16 countries and employed 39,350 people in research and development, representing approximately 31% of the group's total workforce. 2

Presented byGroup- 1.

Nirmalya Fadikar, Debargha Mukherjee, Souryodeep Chowdhury, Manash Sinha, Sujoy

Dey, Md. Sajjad & Md. Imran Khan

FACTS Nokia is a public limited liability company listed on the

Helsinki, Frankfurt, and New York stock exchanges. Nokia increased Finland's GDP by more than 1.5% in

1999 alone. In 2004 Nokia's share of the Finnish GDP was 3.5% and accounted for almost a quarter of Finland's exports in 2003.

The Nokia brand, valued at $34.9 billion, is listed as the fifth most valuable global brand in the Interbrand/BusinessWeek Best Global Brands list of 2009 (first non-US company).

It is the number one brand in Asia (as of 2007)and Europe (as of 2008),the 42nd most admirable company worldwide in Fortune's World's Most Admired Companies list of 2009 and the world's 85th largest company as measured by revenue in Fortune Global 500 list of 2009.

3

Financial…• Revenue €50.722 bn (2008)

• Operating income €4.966 bn (2008)

• Net income €3.988 bn (2008)

• Total assets €39.582 bn (2008)

• Total equity €16.510 bn (2008)

• Employees 120,827 in 120 countries (June 30, 2009) 4

Production Unit :

6

Networks Technology

ChinaFinlandIndia

Mobile Devices and Enhancements

BrazilChinaFinlandGreat BritainHungaryIndiaMexicoRomaniaSouth Korea

1. SUPPLIER TO 58 WCDMA NETWORKS.2.NOKIA FOR BUSINESS MOBILIZES

ENTERPRISES GLOBALLY.3. 10 PHONES MANUFACTURED EACH

SECOND.

7

Nokia Mobile Phones net sales by region

Europe & Africa46%

Americas 35%

Asia Pacific18%

Net Sales 2009

NOKIA MARKET SHARE 52.38% (NOVEMBER 2009)

8

BACKGROUND

Finland, with a special language and culture, has developed as a country in between the west (the Nordic region and Europe) and the east (especially its neighbor Russia). In the 1980s, a process started of moving out of an investment-driven economy into an innovation-driven one. With the collapse of the Soviet Union around 1990, Finland reached a crisis.

Obvious Question: How was Finland able to become a world-

leading nation in mobile communications? Why did this cluster emerge rather than others?

9

ANSWER

One distinctive reason why Finland could be a world-leading nation in mobile communication is because of the initial demand of such need.

Due to Finland’s geographical character, Finish population is spread thinly across the country and only few cities such as Helsinki, Espoo and Vantaa is heavily populated.

For such reason, a wired communication was not suitable in Finland and the need for wireless communication grew, naturally developing mobile communication technology.

10

ORIGIN Nokia was founded in 1865 by Fredrik Idestam in Finland as a

paper manufacturing company. In 1920, Finnish Rubber Works became a part of the company, and later on in 1922, Finnish Cable Works joined them. All the three companies were merged in 1967 to form the Nokia Group.

The name of Nokia, originated from the river which flowed through the town. The river itself, Nokianvirta, was named after the archaic Finnish word originally meaning a small, dark-furred animal that lived on the banks of the Nokianvirta river.

In the late 1970s, Nokia started taking an active interest in the power and electronics businesses and by 1987, consumer electronics became Nokia's major business. Nokia created the NMT mobile phone standard in 1981 and launched the first NMT phone, Mobira Cityman, in 1987. The company delivered the first GSM network to Radkilinia, a Finnish company in 1991, and in 1992, Nokia ion - a precursor for all Nokia's current GSM phones - was introduced.

11

“ Nokia is world third richest company ”

12

INVOLVEMENT IN GSM

Nokia delivered its first GSM network to the Finnish operator Radiolinja in 1989.The world's first commercial GSM call was made on July 1, 1991 in Helsinki, Finland over a Nokia-supplied network, by then Prime Minister of Finland Harri Holkeri, using a prototype Nokia GSM phone.In 1992, the first GSM phone, the Nokia 1011, was launched. The model number refers to its launch date, 10 November. The Nokia 1011 did not yet employ Nokia's characteristic ringtone, the Nokia tune. It was introduced as a ringtone in 1994 with the Nokia 2100 series.

In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses - mobile phones and telecommunications networks. Between 1992 and 1996, the company exited from the rubber and cable businesses. By 1994 it was in the technology and mobile communications business and by 2000 it had just under 60,000 employees in over 50 countries with sales of 31 billion Euros.

15

CORPORATE GOVERNANCE

The control and management of Nokia is divided among the shareholders at a general meeting and the Group Executive Board under the direction of the Board of Directors .The Chairman and the rest of the Group Executive Board members are appointed by the Board of Directors. Only the Chairman of the Group Executive Board can belong to both, the Board of Directors and the Group Executive Board. The Board of Directors' committees consist of the Audit Committee, the Personnel Committee and the Corporate Governance and Nomination Committee.

The operations of the company are managed within the framework set by the Finnish Companies Act, Nokia's Articles of Association and Corporate Governance Guidelines, and related Board of Directors adopted charters.

16

LIST OF MAJOR ACQUISITIONS BY NOKIA IT ALSO HAD TO MANAGE A GROWING NETWORK OF ALLIANCES

AND A NUMBER OF ACQUISITIONS, MOSTLY IN THE UNITED STATES.

•Nokia acquired Dopplr • Nokia acquired Plum.

•Nokia acquired Cellity. • Nokia invested in obopay.

• Nokia acquired Twango for $96.8M.•Nokia invested in Zvents.

•Nokia acquired Bit-side•Nokia acquired gate5.

•Nokia acquired OZ. • Nokia acquired Navteq.

•Nokia acquired Plazes. • Nokia acquired Enpocket.

•Nokia acquired TrollTech for $153M.•Nokia acquired Symbian for $412M.

Nokia invested in Kyte.

In July 10, 2008, Nokia bought Navteq, a U.S.-based supplier for a price of $8.1 billion 18

SUBSIDIARIES

Nokia has several subsidiaries, of which the two most significant as of 2009 are Nokia Siemens Networks and Navteq.

Other notable subsidiaries include, but are not limited to Vertu, a British-based manufacturer and retailer of luxury mobile phones.

Qt Software, a Norwegian-based software company, and OZ Communications, a consumer e-mail and instant messaging provider.

Until 2009 Nokia was the major shareholder in Symbian Limited, a software development and licensing company that produced Symbian OS, a smartphone operating system used by Nokia and other manufacturers. In 2009 Nokia acquired Symbian Ltd and, along with a number of other companies, created the Symbian Foundation to distribute the Symbian platform royalty free and as open source.

19

NOKIA BEYOND 2003: A MOBILE GATEKEEPER?

In 2003, Nokia was the dominant maker of cell phones around the world. It had more than twice the global handset market share of its closest competitor, Motorola. While in a position of strength in 2003, the company faced large challenges in the immediate future.

For example, the so-called third generation (3G) of mobile technology was experiencing a slow arrival and uncertain consumer reception. In addition, there was uncertainty about which type of 3G technology would dominate. Perhaps a larger strategic issue for Nokia, however, was its plan for its operating system. In the past, other handset makers were willing to adopt Nokia's popular handset operating system.

By 2003, however, Microsoft has entered the market with its own mobile operating system. As mobile devices become more robust, e.g., incorporating Web-enabled phones with PDAs, the importance of mobile operating systems increases. How can Nokia contend with the entry of the extremely well-funded Microsoft into its core market?

20

ANALYSIS ON GLOBAL TOP 5 VENDORS AND 2007

FORECAST

23

NOKIA WITH 40% MARKET SHARE IN THE FOURTH QUARTER OF 2007

Nokia announced that it had achieved a 40% market share in the fourth quarter of 2007. This lead in the global handset business was achieved by Nokia while also becoming more profitable. Nokia increased profit in the fourth quarter of 2007 by 44%, to $2.68 billion, on sales of $23 billion. Increasing sales in emerging markets, coupled with growth in high-end phones were two important factors responsible for the boost in profits. Nokia plans to increase its market share further in 2008. 24

Gartner Says Worldwide Mobile Phone Sales Declined 8.6% and Smartphones Grew 12.7% In First Quarter of 2009

27

APPLE, RIM EAT INTO NOKIA'S MARKET SHARE

While Nokia is still the overwhelming leader in the smartphone market, it's feeling increased pressure from high-end devices like the iPhone and the BlackBerry.

Nokia is still the leader in the smartphone market, but rivals Apple and Research In Motion are steadily increasing market share, according to a report by Gartner.

28

STANDING TALL

The report, titled "Market Share: Smartphones, Worldwide, 4Q08 And 2008," said Nokia shipped 60.9 million smartphones last year for a total market share of 43.7%. While this was more than twice the market share of the nearest competitor, it was a drop from 49.4% market share in 2007. The world's largest cell phone manufacturer is facing increased competition in the high-end department, and its paltry presence in the U.S. market could continue to hurt it as smartphone sales increase.

Nokia also continued to lead the mobile phone market, but its share dropped to 36.2 percent from 39.1 percent in the first quarter of 2008. Samsung retained second place and improved its market share as its sales totalled 51.4 million units. After dropping to the fifth position in the fourth quarter of 2008, Motorola overtook Sony Ericsson to regain fourth place.

29

Current Market Share Comparison

30

MARKETING STRATEGIES NOKIA… Focused on Handset Manufacture only Enhance Product Portfolio Increase Distribution Channels Adjust Preferences for specific markets Customer Satisfaction Focused on Replacement Increase Commitment to Emerging Market Improve Collaboration on Designs Ensure Accountability and Quality Aggressive Pricing

31

Macro Enviroment of NOKIA

POLITICAL FACTOR:

ECONOMIC FACTOR:

SOCIAL FACTOR:

Nokia has been a member of the United Nations Global Compact since 2001

Nokia reported spending $5.4 million on lobbying in the U.S. in 2007 and $2 million on lobbying in 2008.

Nokia had to change its functions from single market to global market due to collapse of Russian Federation.

32

SEGMENTATION STRATEGY Geographic:

o Nokia immediate geographic target is rural India.

o The total targeted population is estimated at 100 million.

Demographic:

o Male and female. o Ages 25-50, this is the segment that

makes up 80% of the Nokia mobile phone market

33

CONSUMER SEGMENT

34

Lower Involvement

Higher Involvement

Aspirational Rational

Pragmatic Leaders

Life Jugglers

Technology Leaders

Technology Stylists

Young Explorers

Life Builders

Style Leaders

Image Seekers

Style Followers

Mature Acceptors

Family Providers

Simplicity Seekers

TYPES OF CONSUMERS

Live Consumers Connect Consumers Achieve Consumers Explore Consumers

35

This Segment of consumer look for design and style leadership. they follow trends and fashion and have active Life style

TYPES OF CONSUMERS


36

This set of Consumers combine ease of use and elegant looks at the same time like internet connectivity, Voice recording etc.

TYPES OF CONSUMERS


37

Smart Business people who look for the smartest tools for balancing their work and life like internet, calendar and other value added service.

TYPES OF CONSUMERS


38

These set of consumers want cutting edge technology for their stylish lifestyles.

e.g. all N Series mobile

THE MARKETING MANTRAS

39

Complex Segmentation Process

End to end targeting of every consumer spectrum

Product portfolio

Accessibility & Affordability

Being global through Local

Build product & service

Provide better customer service

CHALLANGES In the late 1980s and early 1990s, the corporation ran into serious

financial problems, a major reason being its heavy losses by the television manufacturing division and businesses that were just too diverse.These problems, and a suspected total burnout, probably contributed to Kairamo taking his own life in 1988. After Kairamo's death, Simo Vuorilehto became Nokia's Chairman and CEO. In 1990–1993, Finland underwent severe economic depression, which also struck Nokia. Under Vuorilehto's management, Nokia was severely overhauled. The company responded by streamlining its telecommunications divisions, and by divesting itself of the television and PC divisions.

Probably the most important strategic change in Nokia's history was made in 1992, however, when the new CEO Jorma Ollila made a crucial strategic decision to concentrate solely on telecommunications. Thus, during the rest of the 1990s, the rubber, cable and consumer electronics divisions were gradually sold as Nokia continued to divest itself of all of its non-telecommunications businesses. 41

NOKIA TELECOMMUNICATIONS: REDESIGN OF INTERNATIONAL

LOGISTICS Nokia faces the challenge of implementing the global network

model: global R&D and production networks for global learning and control combined with local sales and customer service for a local market presence.

As late as 1991, more than a quarter of Nokia's turnover still came from sales in Finland. However, after the strategic change of 1992, Nokia saw a huge increase in sales to North America, South America and Asia. The exploding worldwide popularity of mobile telephones, beyond even Nokia's most optimistic predictions, caused a logistics crisis in the mid-1990s.

This prompted Nokia to overhaul its entire logistics operation. It launches an international logistics project to provide integrated solutions delivery and after-sales service.

By 1998, Nokia’s focus on telecommunications and its early investment in GSM technologies had made the company the world's largest mobile phone manufacturer. Between 1996 and 2001, Nokia’s turnover increased almost fivefold from 6.5 billion euros to 31 billion euros. Logistics continues to be one of Nokia's major advantages over its rivals, along with greater economies of scale.

45

Channels:

Nokia > Distributer >> Whole seller >>> Retailer >>>> Customer

With an extremely complex supply chain that handles 100 billion components, 60 Strategic suppliers and 10 factories worldwide, Nokia had to be extremely focused in their transformation efforts. New product introductions and variations are also intense – 1 phone can represent 170 handset variations and 250 sales package variants. To support this complexity, the operations philosophy has been: thinkglobally, act locally, i.e. balancing localized decision-making with global planning. Metals from the Democratic Republic of Congo.

Tantalum from Brazil, Canada, Russia, China and a number of other countries in Central Africa. Other materials More recently the company has been working with suppliers of other minerals, such as Cobalt and Tin, to improve transparency of the supply chain and understand how standards can be promoted.

The Supply Chain Process Of Nokia

47

Ellinor Nordenström says this involves going beyond averages to establish the actual multi-modal split, that is, the distribution of emissions among the different modes of transportation.

Air and sea freight is the responsibility of environmental and quality manager Jouni Sormunen, who works for Danzas AEI Intercontinental Oy at the Helsinki airport.

Land-based transport is the responsibility of environmental manager Arja Huotari, who works for Danzas ASG Euro-cargo Oy in Helsinki.

48

While looking for ways to reduce the environmental impact of customer logistics Danzas works to improve its own environmental performance. This includes careful planning of travel by personnel, reduction of energy consumption and the evaluation of sources of energy on environmental grounds, as well as minimizing and sorting waste.

AMR RESEARCH RANKS NOKIA'S GLOBAL SUPPLY CHAIN NUMBER SIX

IN THE WORLD.

Nokia makes money at the low end because of its superefficient supply-chain and manufacturing systems. It also keeps costs and complexity under control by sharing components among devices and designing phones that have fewer parts than competing models. Such practices pushed Nokia to the No. 1 spot this year in Boston consultancy AMR Research’s annual survey of top supply-chain operators, ahead of logistics champions such as Toyota and Wal-Mart. (Motorola was a respectable No. 12 in the ranking, which was based in part on a poll of supply-chain executives.) Analysts say even low-cost Chinese producers such as Huawei Technologies can’t match the efficiency of Nokia, which operates its own factories in Vietnam, India, and other low-wage countries.

59

But Present Scenario

NOKIA'S STRATEGY IN THE EMERGING MARKETSEXAMPLE- INDIA

In the emerging markets, Nokia's business strategy is to:

Increase mobile usage in rural areas.

Reduce the mobile phone ownership and operating costs.

Bring the benefits of mobile telephony to people in emerging markets.

Bring the power of the Internet to these markets.

60

CREATING ASPIRATION

Bottom to top End of Pyramid Marketing

Competitive Analysis

62

Reaching out Far & Wide 700 Priority dealers and 11000 Authorized Leaders.

Nokia had also established a formidable distribution network that reached over 25,000 dealers

Nokia has slowly converted the mobile into FMCG

In the infrastructure business, Nokia Networks had become a key supplier to

all five GSM operators in the country; Bharti, BSNL, BPL,

Hutchison(Vodafone), and IDEA.

AN END-TO-END PLAYER WITH A PRODUCT FOR EVERYONE

Nokia caters to the mass-market and also the high-end market and has a product for everyone. The company's focus would continue to be driving demand and foster brand aspiration.

In November 2008, in India, Nokia introduced handsets (prices ranging from €25 to €90 - Nokia's lowest cost handset to date at €25) and a range of services (available from first-half of 2009). The services will be expanded to other countries in Asia and Africa later.

Nokia's Market Positioning: Different price points and value propositions

63

INDIA NOW NOKIA'S SECOND MARKET

Mobile phone maker Nokia says India has overtaken the US to become its second largest market in terms of sales.

Growing market "Out of 185 million mobile phone users in India,

85 million use Nokia phones," the managing director at Nokia's India unit added.

More than half of the 49 million mobile users in India carried a Nokia handset. Six out of every 10 people who bought a mobile phone in India picked up a Nokia. Many of them had made theirfirst ever-mobile call on a Nokia phone over a Nokia network. The 1100, the phone which was 'Made for India', had become Nokia's largest selling model globally.

64

Lifecycle …• Globally Nokia’s market is at maturity,

where as in India it is still in the Growth stage.

Globally Placed Here

In India Placed hereRs.

Time

Product life cycle65

SWOT ANALYSIS OF THE COMPANY: NOKIA

Strengths of Nokia

Strength of the corporate brand. Complexity improves its Competitive

position Design, the branding and the technology Backwards compatibility - protection from a

Japanese onslaught Lending personality to its products (fashion

statement) Effective advertisement and market

communication Not only a tool for business but being an

item of everyday convenience66

Weakness:

1. Price of the product offered by the company.

2. Not concern about the lower class of the society.

3. The service centers in India are very few so after sales service is not good.

67

Opportunity:

1.With the wide range in products, features and different price range for different people, it has an advantage over the competitors around.

2. ‘Telecom penetration in India’ being at the peak time. 3. As the standard of living in India has increased the purchasing power of the people as increased as well, so Nokia has to target right customer at right time to gain the most out of the situation.

68

THREATS China Mobile made Copy Of

NOKIA Sets.

Looking mainly at the competition that are taking away Nokia’s market share.

Orange, Vodafone and O2 and many other operators are globally selling their own brands of phone.

Higher import charges.

69

BCG Matrix of NOKIA

Premium SeriesN-Series

Entry Level N-Gage

70

Nokia uses a pricing strategy that best suits the product.

Market Penetration- Nokia 1100.

Market Skimming- N-95.

Hence, The Strategy which was used for N-Series & E-Series was Market Skimming.

71

ESTIMATING COST – EXPERIENCE CURVE THEORY :

72

P1

P2

P3

Price/Cost

Time Period / Units Produced

Experience Curve

T1 T2 T3

Nokia has opened its retail outlet ‘Nokia Priority’ as well as many authorized

dealers at various places.

73

Consumer

Manufacturer Dealer

AIDA in Nokia – : A – Attention : attract the attention of the

customer.

I – Interest : raise customer interest by demonstrating features, advantages, and benefits.

D – Desire : convince customers that they want and desire the product or service and that it will satisfy their needs.

A – Action : lead customers towards taking action and/or purchasing.

74

Discounts are provided to online Nokia purchasers through Nokia discount coupons or coupon codes

Commission is also provided to retailers on the sale of every Nokia cell phones and accessories.

75

Product Promotion…Advertising: Through TV, Sign boards, Bill

boards, Radio, Newspaper, Broachers, Posters, Dummies

and display stands

Public Relations ( PR )…

Nokia has strong PR. They keep on doing some or the other new events, programmes and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand equity.

76

Direct Marketing :

• Nokia does not perform Direct Sales activities on its official website www.nokia.com.

• Nokia use DEMO style of Direct Marketing.

• Nokia does not use Direct Mail or Telemarketing styles of Direct Marketing.

Attractive, Good & Secure Packing.

During 2007, 15,000 ton packaging material has been saved by using smaller packaging.

Nokia have reduced the amount of printed material inside the box.

In 2007 Nokia began to increase the level

of recycled content.

77

Packaging…

Packaging is important because it protects products as they make their way from factory to customers.

Branding Decisions :

Nokia follows Umbrella branding “N Series” & “E Series”

Logo shows their brand personality Nokia focused on building customer,

relationship and trust Building friendship and trust is the

heart Nokia brand78

Branding…Nokia built its brand with high-end multimedia handsets for upscale buyers and low-priced phones for emerging countries.

Nokia’s key quality targets are:

For Nokia to be number one in customer and consumer loyalty.

For Nokia to be number one in product leadership.

For Nokia to be number one in operational excellence.

79

Quality…Quality is at the heart of Nokia’s brand promise, very human technology.

MAJOR JOINT VENTURE…

On June 19, 2006, Nokia and Siemens AG announced the companies would merge their mobile and fixed-line phone network equipment businesses to create one of the world's largest network firms, Nokia Siemens Networks.

Each company has a 50% stake in the infrastructure company, and it is headquartered in Espoo.

Nokia Siemens Networks (previously Nokia Networks) provides wireless and wired network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers. 80

EMERGING SUPERPOWER Nokia Siemens Networks focuses in GSM, EDGE, 3G/W-

CDMA and WiMAX radio access networks; core networks with increasing IP and multi access capabilities; and services.

Nokia Siemens Networks services division is based in INDIA.

Nokia Siemens Networks has operations in some 150 countries.

The companies predicted annual sales of €16 bn and cost savings of €1.5 bn a year by 2010.

Beijing INDSERVE Communication System Integration Co., Ltd (INDSERVE), a leading third and forth party vendor managed supply support company, jointly announced with Nokia Siemens Networks that they are forging a global supply chain partnership.

81

NOKIA'S MASTER PLAN FOR 2010 AND BEYOND (CAPITAL MARKETS

DAY)

Highlights from the targets and forecasts: Nokia expects industry mobile device volumes

to be up approximately 10% in 2010, compared to 2009.

Nokia targets its mobile device volume market share to be flat in 2010, compared to 2009.

Nokia targets to increase its mobile device value market share slightly in 2010, compared to 2009.

Nokia continues to target Services net sales of EUR 2 billion or more in 2011.

Nokia continues to target to have 300 million active users for its services by the end of 2011.

82

IN ADDITION TO PROVIDING ITS KEY TARGETS, NOKIA ALSO OUTLINED KEY 'DEVICES & SERVICES' OPERATIONAL PRIORITIES FOR 2010. THESE ARE:

Improve user experience . Re-engineer our Symbian user interface; deliver a

major product milestone before mid-year 2010, and another major product milestone before the end of 2010 .

Deliver our first Maemo 6-powered mobile computer, with an iconic user experience, in the second half of 2010

Significantly increase the proportion of touch and/or QWERTY devices in our smartphone portfolio .

Scale up our Services business by expanding geographically and in partnership with more operators

Provide third party developers with better tools to create applications and content for our Ovi ecosystem .

Continue to build on our affordable and localized services offerings for emerging market consumers" . 83

NOKIA RESEARCH CENTER Nokia Research Center (NRC) is chartered with exploring new

frontiers for mobility, solving scientific challenges to transform the converging Internet and communications industries.

Nokia Research Centre is actively engaging in Open Innovation through selective and deep research collaborations with world-leading institutions. By sharing resources, leveraging ideas, and tapping each other’s expertise we are able to create vibrant innovation ecosystems, multiply our efforts, enhance innovation speed and efficiency, and derive more value for our organizations and ultimately for our end-customers.

Major Collaborations are :

BUPT (Beijing University of Posts and Telecommunications)

Helsinki University of Technology

Massachusetts Institute of Technology

Stanford University

University of California, Berkeley

University of Cambridge

84

ONGOING RESEARCH

o Handwriting Calculator A showcase of Nokia’s new handwriting

recognition technology, it allows you to calculate handwritten math expressions with a touch-screen Nokia device.

o Nokia Mixed Reality

Mixed Reality represents a spectrum of applications that blend digital and real world information, allowing users to interact with their environment in liberating new ways. 85

THE FUTURE

86

Nanoscience and the Mobile DeviceNanoscience is not science fiction. Nokia is pursuing its vision of a future where nanotechnologies transform mobile devices in powerful and surprising ways.

Sensing the World with Mobile DevicesWith their ability to hear, see and detect the environment around them, mobile devices are moving far beyond basic voice and data communications.

Location, Context, and Mobile ServicesNokia envisions a world where mobile devices are intelligent and context aware. Where you are and what's around you can enable services and features that are both empowering and liberating.

CONCEPT PHONES… Nokia is working on future of

mobile with their new concept Nokia "Scentsory".

This new mobile device uses the sense of smell, sight, hearing, and touch to create a multiscensory environment for the caller.

Scentsory would be able to detect smells as well as radiate colors, lighting, and temperature of the caller with Dual screens and hidden camera

90

REFERENCES

www.nokia.com www.nokiasiemensnetworks.com www.forbes.com www. hbr.harvardbusiness.org www. en.wikipedia.org www. economictimes.indiatimes.com Supply Chain Transformation, Supply Chain

Management Summit by Jean Francois Baril,

Senior Vice President Sourcing & Procurement ,Nokia Corporation.

92

Nokia Case Presentation

Documents

Transcript of Nokia Case Presentation