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  • Neuromarketing The new science of persuasion

    General Overview

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    Patrick Renvoise Chief Neuromarketing Officer

    & Co-Founder, SalesBrain

    http://www.salesbrain.com

  • Is your Message PUTTING YOUR customers

    TO SLEEP?

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • What if you Could:

    90% of your Prospects?

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • SalesBrain, the worlds first neuromarketing agency, uses neuroscience

    discoveries to radically transform your sales and marketing performance by

    targeting the decision making part of your customers brain.

  • EEG

    Biometrics

    fMRI

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    ? What

    do you

    want?

    Marketing doesnT work

    Because it is based on asking the customer

    what do you want? when in reality they dont really know

    http://www.salesbrain.com

  • EEG

    Biometrics

    fMRI

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    What

    do you

    want?

    IN NeuroMarketing

    We Dont trust their self reported, verbal answers instead

    We measure directly on their body various physiological changes. These

    Give a more reliable measure of their actual desires or emotions.

    http://www.salesbrain.com

  • 6 Neuromarketing

    Modalities Copyright 2002-2016 SalesBrain www.SalesBrain.com

    Implicit Association Test

    Facial Imaging

    Voice Analysis

    Biometrics

    EEG & Eye Tracking

    fMri

    What techniques also called modalities

    are used in Neuromarketing?

    http://www.salesbrain.com

  • Implicit Association Test

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    Men

    Woman

    Strong

    Caring

    Delta of time association

    Indicates subconscious bias

    http://www.salesbrain.com

  • Facial imaging

    Copyright 2002-2014 SalesBrain www.SalesBrain.com

    Contraction of the facial muscles are captured and translated into emotion

    http://www.salesbrain.com

  • Voice analysis

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    Involuntary Changes in voice modulation are detected and translated into emotion

    http://www.salesbrain.com

  • Biometrics

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    Skin conductance, heart rate, breathing rates, EEG (Electro-

    Cardiogram) are measured and interpreted

    http://www.salesbrain.com

  • Eeg & Eye tracking

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    Eeg (electro-Encephalogram) combined with Eye tracking

    Reveal emotional engagement, attention and cognitive load

    Eeg

    Eye tracking

    http://www.salesbrain.com

  • Copyright 2002-2010 SalesBrain Copyright 2002-2016 SalesBrain www.SalesBrain.com

    fMRI

    The amount of Oxygen consumed reveals active areas in the brain

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    Is there a buy button In the brain!

    http://www.salesbrain.com

  • SalesBrain provides The Only Science based Model of peRsuasion

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Neuromap: based on science

    Copyright 2002-2010 SalesBrain Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    SalesbRAIN Model of decision making

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • From 6 Stimuli to 4 STEps and 4 services

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Copyright2002-2010 SalesBrain Copyright 2002-2016 SalesBrain www.SalesBrain.com

    four services

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • SalesBrain Research Services

    To better diagnose what motivates

    your customers --theiR PAIN--,

    Salesbrain offers neuroresearch

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    SalesBrain Services

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Copyright 2002-2014 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • SalesBrain Consulting Services

    To help differentiate your Claims

    & demonstrate the Gain

    Salesbrain offers neuromessaging

    workshops

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • SalesBrain Training and Creative Services

    To help deliver your message with

    more impact, Salesbrain offers:

    trainings on NeuroMAP Neurocreatives

  • Over 200,000 copies worldwide

    Published in 13 languages

    Over 100,000 execs trained

    Delivered in >25 countries

    SalesBrain book

    Copyright 2002-2010 SalesBrain Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Awards

    Copyright 2002-2016 SalesBrain www.SalesBrain.com

    2008

    Above & Beyond Speaker Award

    2009

    Next big thing in marketing award

    2011

    2014

    2016 Innovation Research Distinction Award

    2007 Winner

    http://www.salesbrain.com

  • SalesBrain REFERENCES-Abstract

    Copyright 2002-2010 SalesBrain Copyright 2002-2016 SalesBrain www.SalesBrain.com

    http://www.salesbrain.com

  • Copyright 2002-2010 SalesBrain Copyright 2002-2016 SalesBrain www.SalesBrain.com

    To hear how SalesBrain customers have Unlocked

    their customers BRAIn, visit www.salesbrain.com SalesBrain, the worlds first neuromarketing agency, uses neuroscience

    discoveries to radically transform your sales and marketing performance by

    targeting the decision making part of your customers brain.

    http://www.salesbrain.com