LinkedIn presentation
-
Upload
patrick-renvoise -
Category
Documents
-
view
257 -
download
3
Transcript of LinkedIn presentation
![Page 1: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/1.jpg)
Neuromarketing The new science of persuasion
General Overview
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
Patrick Renvoise Chief Neuromarketing Officer
& Co-Founder, SalesBrain
![Page 2: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/2.jpg)
Is your Message PUTTING YOUR customers
TO SLEEP?
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
![Page 3: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/3.jpg)
What if you Could:
90% of your Prospects?
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
![Page 4: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/4.jpg)
SalesBrain, the world’s first neuromarketing agency, uses neuroscience
discoveries to radically transform your sales and marketing performance by
targeting the decision making part of your customer’s brain.
![Page 5: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/5.jpg)
EEG
Biometrics
fMRI
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
? What
do you
want?
Marketing doesn’T work…
…Because it is based on asking the customer
“what do you want?”… when in reality they don’t really know
![Page 6: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/6.jpg)
EEG
Biometrics
fMRI
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
What
do you
want?
IN NeuroMarketing…
…We Don’t trust their self reported, verbal answers instead
We measure directly on their body various physiological changes. These
Give a more reliable measure of their actual desires or emotions.
![Page 7: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/7.jpg)
6 Neuromarketing
Modalities © Copyright 2002-2016 SalesBrain www.SalesBrain.com
Implicit Association Test
Facial Imaging
Voice Analysis
Biometrics
EEG & Eye Tracking
fMri
What techniques –also called modalities–
are used in Neuromarketing?
![Page 8: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/8.jpg)
Implicit Association Test
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
Men
Woman
Strong
Caring
Delta of time association
Indicates subconscious bias
![Page 9: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/9.jpg)
Facial imaging
© Copyright 2002-2014 SalesBrain www.SalesBrain.com
Contraction of the facial muscles are captured and translated into emotion
![Page 10: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/10.jpg)
Voice analysis
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
Involuntary Changes in voice modulation are detected and translated into emotion
![Page 11: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/11.jpg)
Biometrics
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
Skin conductance, heart rate, breathing rates, EEG (Electro-
Cardiogram) are measured and interpreted
![Page 12: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/12.jpg)
Eeg & Eye tracking
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
Eeg (electro-Encephalogram) combined with Eye tracking
Reveal emotional engagement, attention and cognitive load
Eeg
Eye tracking
![Page 13: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/13.jpg)
© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com
fMRI
The amount of Oxygen consumed reveals active areas in the brain
![Page 14: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/14.jpg)
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
Is there a buy button In the brain!
![Page 15: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/15.jpg)
®
SalesBrain provides The Only Science based Model of peRsuasion
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
![Page 17: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/17.jpg)
Neuromap®: based on science
© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com
![Page 18: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/18.jpg)
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
SalesbRAIN Model of decision making
![Page 20: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/20.jpg)
From 6 Stimuli to 4 STEps and 4 services
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
![Page 21: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/21.jpg)
© Copyright2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com
® ® ® ®
four services
![Page 24: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/24.jpg)
SalesBrain Research Services
To better diagnose what motivates
your customers --theiR PAIN--,
Salesbrain offers neuroresearch
![Page 29: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/29.jpg)
SalesBrain Consulting Services
To help differentiate your Claims
& demonstrate the Gain
Salesbrain offers neuromessaging
workshops
![Page 32: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/32.jpg)
SalesBrain Training and Creative Services
To help deliver your message with
more impact, Salesbrain offers:
• trainings on NeuroMAP®
• Neurocreatives
![Page 33: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/33.jpg)
• Over 200,000 copies worldwide
• Published in 13 languages
• Over 100,000 execs trained
• Delivered in >25 countries
SalesBrain book
© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com
![Page 34: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/34.jpg)
Awards
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
2008
“Above & Beyond” Speaker Award
2009
“Next big thing in marketing” award
2011
2014
2016 “Innovation Research Distinction” Award
2007 Winner
![Page 35: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/35.jpg)
SalesBrain REFERENCES-Abstract
© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com
![Page 36: LinkedIn presentation](https://reader033.fdocuments.es/reader033/viewer/2022042515/58723f2a1a28ab102f8b7365/html5/thumbnails/36.jpg)
© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com
To hear how SalesBrain customers have Unlocked
their customers’ BRAIn, visit www.salesbrain.com SalesBrain, the world’s first neuromarketing agency, uses neuroscience
discoveries to radically transform your sales and marketing performance by
targeting the decision making part of your customer’s brain.