LinkedIn presentation

Neuromarketing The new science of persuasion
General Overview
Copyright 2002-2016 SalesBrain www.SalesBrain.com
Patrick Renvoise Chief Neuromarketing Officer
& Co-Founder, SalesBrain
http://www.salesbrain.com

Is your Message PUTTING YOUR customers
TO SLEEP?

What if you Could:
90% of your Prospects?

SalesBrain, the worlds first neuromarketing agency, uses neuroscience
discoveries to radically transform your sales and marketing performance by
targeting the decision making part of your customers brain.

EEG
Biometrics
fMRI
? What
do you
want?
Marketing doesnT work
Because it is based on asking the customer
what do you want? when in reality they dont really know

EEG
Biometrics
fMRI
What
do you
want?
IN NeuroMarketing
We Dont trust their self reported, verbal answers instead
We measure directly on their body various physiological changes. These
Give a more reliable measure of their actual desires or emotions.

6 Neuromarketing
Modalities Copyright 2002-2016 SalesBrain www.SalesBrain.com
Implicit Association Test
Facial Imaging
Voice Analysis
Biometrics
EEG & Eye Tracking
fMri
What techniques also called modalities
are used in Neuromarketing?

Implicit Association Test
Men
Woman
Strong
Caring
Delta of time association
Indicates subconscious bias

Facial imaging
Contraction of the facial muscles are captured and translated into emotion

Voice analysis
Involuntary Changes in voice modulation are detected and translated into emotion

Biometrics
Skin conductance, heart rate, breathing rates, EEG (Electro-
Cardiogram) are measured and interpreted

Eeg & Eye tracking
Eeg (electro-Encephalogram) combined with Eye tracking
Reveal emotional engagement, attention and cognitive load
Eeg
Eye tracking

Copyright 2002-2010 SalesBrain Copyright 2002-2016 SalesBrain www.SalesBrain.com
fMRI
The amount of Oxygen consumed reveals active areas in the brain

Is there a buy button In the brain!

SalesBrain provides The Only Science based Model of peRsuasion

Neuromap: based on science

SalesbRAIN Model of decision making

From 6 Stimuli to 4 STEps and 4 services

Copyright2002-2010 SalesBrain Copyright 2002-2016 SalesBrain www.SalesBrain.com
four services

SalesBrain Research Services
To better diagnose what motivates
your customers --theiR PAIN--,
Salesbrain offers neuroresearch

SalesBrain Services

SalesBrain Consulting Services
To help differentiate your Claims
& demonstrate the Gain
Salesbrain offers neuromessaging
workshops

SalesBrain Training and Creative Services
To help deliver your message with
more impact, Salesbrain offers:
trainings on NeuroMAP Neurocreatives

Over 200,000 copies worldwide
Published in 13 languages
Over 100,000 execs trained
Delivered in >25 countries
SalesBrain book

Awards
2008
Above & Beyond Speaker Award
2009
Next big thing in marketing award
2011
2014
2016 Innovation Research Distinction Award
2007 Winner

SalesBrain REFERENCES-Abstract

To hear how SalesBrain customers have Unlocked
their customers BRAIn, visit www.salesbrain.com SalesBrain, the worlds first neuromarketing agency, uses neuroscience
discoveries to radically transform your sales and marketing performance by
targeting the decision making part of your customers brain.

LinkedIn presentation

Documents

Transcript of LinkedIn presentation

EFX Sibi presentation - Linkedin

Qu© es Linkedin? - Gua Linkedin 2014

Linkedin cfi

Cv Linkedin Presentation

CP AwardsLadderUP! Presentation linkedin

EV Presentation LinkedIn

LinkedIn Learning Guأa sobre la migraciأ³n bienvenida a LinkedIn Learning! 3. LinkedIn Learningofrece

#Linkedin Presentation - Aviral Chitkara - 621

LINKEDIN PRESENTATION 2

Client Presentation - LinkedIn

151006 YSV LinkedIn Presentation

icapps presentation LinkedIn

BMES Presentation (LinkedIn)

TVD presentation - linkedin

Linkedin Presentation Krysyian Gnysinski

Linkedin Hacking Marketing (PLAYBOOK) - 67 LINKEDIN HACKS

Elma Presentation LinkedIn

RMI Linkedin Presentation

Asa Linkedin Presentation

Linkedin Masterclass Presentation 21.05.2010