Tema 1 ,Como Afecta La Tecnologia a La Organizacion

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    9-Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall1

    Organizational Theory,Design, and Change

    Sixth Edition

    Gareth R. Jones

    Chapter 9

    Organizational Design,

    Competences, and

    Technology

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    Learning Objectives(cont.)

    *. )nderstand ho! technologya#ects organi"ational culture

    +. ppreciate ho! ad$ances in

    technology, and ne! techniuesor 'anaging technology, arehelping to increase

    organi"ational e#ecti$eness

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    What is Technology?

    Technology:the co'bination os&ills, &no!ledge, abilities,techniues, 'aterials, 'achines,

    co'puters, tools, and othereuip'ent that people use tocon$ert or change ra! 'aterials

    into $aluable goods and ser$ices

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    What is Technology?(cont.)

    echnology e/ists at three le$els Individual level:the personal

    s&ills, &no!ledge, and

    co'petences that indi$idualspossess

    Functional or department level:

    the procedures and techniues thatgroups !or& out to peror' their!or& and create $alue

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    What is Technology?(cont.)

    echnology e/ists at three le$elscont. Organizational level:the !ay an

    organi"ation con$erts inputs intooutputs Mass production:the organi"ational

    technology based on co'petences in

    using standardi"ed, progressi$easse'bly process to 'anuacture goods

    Craftswork:the technology thatin$ol$es groups o s&illed !or&ers !hointeract closely to produce custo'-designed products

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    OrganizationalEfectiveness echnology is present in all

    organi"ational acti$ities4 Input:allo!s each organi"ational

    unction to handle relationships !ithoutside sta&eholders so that theorgani"ation can e#ecti$ely 'anageits speci5c en$iron'ent

    Conversion:transor's inputs intooutputs Output:allo!s an organi"ation to

    e#ecti$ely dispose o 5nished goods

    and ser$ices to e/ternalsta&eholders

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    Technology andCometitive !dvantage

    he technology o anorgani"ation6s input, con$ersion,and output processes is an

    i'portant source o co'petiti$ead$antage

    7

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    Conversion and O#t#trocesses

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    Technical Comle*ity& TheTheory o+ ,oan Wood-ardProgrammed technology:a

    technology in !hich theprocedures or con$erting inputs

    into outputs can be speci5ed inad$anceas&s can be standardi"ed and the

    !or& process can be 'adepredictable

    T h i l C l i

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    Technical Comle*ity(cont.)

    Technical compleity:thee/tent to !hich a productionprocess can be progra''ed so

    that it can be controlled and'ade predictable igh technical comle*ity4 e/ists

    !hen con$ersion processes can beprogra''ed in ad$ance and ullyauto'ated

    Lo- technical comle*ity4 e/ists

    !hen con$ersion processes depend

    T h i l C l it

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    Technical Comle*ity(cont.)

    8ood!ard identi5ed 10 le$els otechnical co'ple/ity that areassociated !ith three types o

    production technology4 'all-batch and unit technology :arge-batch and 'ass production

    technology Continuous-process technology

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    Technical Comle*ity(cont.)

    'all-batch and unit technology In$ol$es 'a&ing one-o-a-&ind,

    custo'i"ed products or s'all

    uantities o products he con$ersion process is ;e/ible,

    thereby pro$iding the capacity toproduce a !ide range o goods that

    can be adapted to indi$idual orders Is relati$ely e/pensi$e cores lo!est on the di'ension o

    technical co'ple/ity

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    Technical Comle*ity(cont.)

    Continuous-process technology In$ol$es producing a steady strea'

    o output

    Production continues !ith little$ariation in output and rarely stops

    Indi$iduals are only used to'anage e/ceptions in the !or&

    process ends to be 'ore technically

    e

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    Comle*ity and Three Tyeso+ Technology

    h i l l i d

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    Technical Comle*ity andOrganization 0tr#ct#re

    n organi"ation that uses s'all-batch technology

    I'possibility o progra''ing

    con$ersion acti$ities becauseproduction depends on the s&illsand e/perience o people !or&ingtogether

    n organic structure chap. * isthe 'ost appropriate structure orthis technology

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    Organization 0tr#ct#re(cont.)

    n organi"ation that uses 'assproduction technology bility to progra' tas&s in ad$ance

    allo!s the organi"ation tostandardi"e the 'anuacturingprocess and 'a&e it predictable

    'echanistic structure chap. *beco'es the appropriate structureor this technology

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    Organization 0tr#ct#re(cont.)

    n organi"ation that uses 'assproduction technologyas&s can be progra''ed in

    ad$ance, and the !or& process ispredictable and controllable in atechnical sense

    till the potential or a 'a=orsyste's brea&do!n n organic structure is the

    appropriate structure or this

    technology

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    Comle*ity andOrganizational 0tr#ct#re

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