Using Linkedin To Generate Sales and Drive Business

Dotun Adeoye – Sales DeptEdward Marno – The Web Marketeers

Edward MarnoThe Web Marketeers102 Grove ParkLondonSE5 8LE

020 7193 3971

edward@thewebmarketeers.co.uk

www.thewebmarketeers.co.uk

Contact Details

Dotun AdeoyeThe Sales Dept

Unit 36, 88 – 90 Hatton Garden

LondonEC1N 8PN

0845 269 3523

enquiries@salesdept.co.uk

www.salesdept.co.uk

Using Linkedin to Generate Sales

• Why do you need to be on linkedin?• Starting out properly• Useful Applications• Building Alliances & Masterminds• Sales Strategies• The benefits of using linkedin• Strategies for profitability• Q & A

It depends how you look at it “The real voyage of

discovery consists, not in

seeking new landscapes, but in having new eyes.”

Marcel Proust

Why do you need to be on linkedin?

• Started May 5, 2003 ; now has 69 million members , in 200 countries, 7 continents and available in English,French, Spanish and German

• Linkedin member lands job at yahoo• Irish startup raises $230k from linkedin investors• Accountant generates 75% of new business from

linkedin• Sales Dept generates an average of 5 genuine

enquiries every week from linkedin.• Many more opportunities for you and me

The benefits of using Linkedin• Business / professional Profile• Become an authority• Raise funds /investment for your business or

innovation• Consistent new business• Strategic alliance• Career moves /progression• Increasing your Google presence• Multiple sales channel possibility

Starting out Properly• Build a professionall profile• Professional picture essential• Past positions essential• Recommendations are crucial• Use all the resources – Advanced search, Q & A,

Groups, Following strategy• Ask stimulating questions within groups & Q & A

section• Ask for help from existing members

Linkedin Profile Page

Useful Applications• Wordpress• Events• Box-nex files• Google Presentations• Tweets• Blog Link• Company Buzz• Linkedin Polls

Useful Applications

Useful Applications

Linkedin DirectAds

Linkedin Profile Page

Linkedin Direct Ads

• Highly targetable

• Put your ads in front of the decision makers that you need to speak to.

• Very low minimum investment

• Easy to monitor, track and control

Bidding Models

• CPC - Cost Per Click– Pay only when someone clicks on your advert

• CPM - Cost Per Mille/ Impression– Pay per 1000 adverts shown

How to run an effective Linkedin DirectAds Campaign

• Identify your specific target audience(s)– Industry, size of company, seniority etc

• Write multiple ads to appeal to individual target audiences– Variations on headline, call to action, links

• Set a realistic budget and ad bids• Monitor & adjust your campaign regularly

– Monitor conversions– Adjust ad bids, campaign budget, ad text– Push high performers, cull poor achievers

Targeting Screen

Building Alliances & Masterminds

• Groups• Advanced Search• Open Networkers• Introductions• Questions and Answers

Sales Strategy

• Company search• Following Companies• Company Pages• People Search• Keyword Search• Answers• Introduction

Strategies for linkedin Profitability• Have a strategy• Make your profile professional• Start groups and make the group interractive• Join groups relevant to your strategy• Link your tweets to linkedin• Link your blogs to linkedin• Update your profile regularly• Insert a video from youtube or professionally made video• Contribute to discussions in various groups.• Measure your success. Get expert advise if it’s not working

The Future of Linkedin...• Greater uptake of corporate profiles• Enhanced connectivity with the rest of the online world– Website integration– Ability to share interesting information with connections– Outlook 2010 integration– Used for a greater variety of business communications

• DirectAds use will grow exponentially

Edward MarnoThe Web Marketeers102 Grove ParkLondonSE5 8LE

020 7193 3971

edward@thewebmarketeers.co.uk

www.thewebmarketeers.co.uk

Contact Details

Dotun AdeoyeThe Sales Dept

Unit 36, 88 – 90 Hatton Garden

LondonEC1N 8PN

0845 269 3523

enquiries@salesdept.co.uk

www.salesdept.co.uk