Bankfacil, innovación y emprendedurismo. Sergio Furio
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Transcript of Bankfacil, innovación y emprendedurismo. Sergio Furio
Innovacion y EmprendedurismoSergio Furio, Fundador y CEO bankFacil
1 Problemas (por qué?)
2 Soluciones (qué?)
3 Go-to-Market (cómo?)
La esencia de todo proceso racional
17%
5% 6%
0%
5%
10%
15%
20%
Brasil EEUU Europa
Revenues / Assets
1. The Problem (1)
8%
3% 3%
0%
5%
10%
15%
20%
Brasil EEUU Europa
Revenues / (Assets+Depo)
4,61
13,32
8,94
-
5
10
15
20
Brasil EEUU Europa
Assets+Depo / Employees
4
1
2
3
4
5
6
Increasing use of internet for bank products research & buying
Commoditization of relationships: no human interaction
Commoditization of products: similar functionalities
Low or negative profitability of branch-based distribution
Time consuming comparison of available product offering
Consumers looking for advice when taking financial decisions
1. The Problem (2)
2. The Solution (1)
Financial need
discovery
Pre-Sellingprocess
Sellingprocess
Transactionclosing
Maintenance& Retention
“Real-Life” Catalyst or
optimization
“Real-Life” Catalyst or
optimization
CreditCards
Mortgages
ConsumerLoans
Insuranceproducts
Accounts
Investments Financial brokers
Mortgage brokers
Credit card monoliners
Consumer finance monoliners
Banks
OUR VIEW: By creating a cross-verticals discovery and pre-selling platform we can effectively optimize net acquisition cost. This space is currently occupied in Brazil by google, non-dynamic financial blogs and the like
Insurance brokers
Financial Portals
Financial Education
2. The Solution (2)
EditorialContent
Comparisonsite Simulators &
Tools
Business/Banking Intelligence
OnlineEducational
gamesMobile Apps
FinancialPlanning
We create content and tools that (1) help consumers take basic financial decisions, (2) allow very low customer acquisition costs for our site and (3) help us understand client needs to segment our users and offer the highest quality
leads to the banking industry
3. Go-to-Market
Personas Retorno Paciencia